5 Ways Blogging Can Help Your Small Business

If you run a small business, you are probably into blogging already to help promote your business in an extremely cost-effective way. In this era of content marketing, blogging manages to help small businesses climb up the ladder of success more steadily at very minimal costs. For that reason, I believe you prefer online promotion over offline promotion because the former is cheaper and more cost-effective. Since many small businesses are almost always on a shoestring budget, investing time and resources in blogging has proved to be a better option than other marketing alternatives. The icing on the cake is that blogging can help to get a high ranking for your small business on search engines and that helps it to gain social media visibility. Here now are some very direct benefits.

01. Getting your business noticed. Getting your business noticed can cost you a fortune in advertising but blogging does it in an extremely cost-effective way. Blogging is an excellent way to get noticed by big industry players, investors and customers. People easily get skeptical about commercial advertising but with a blog, the expertise you put out there convinces people more easily and they take you seriously once they realize you are an expert in a subject matter which is highly beneficial to them.

02. Offering how-to guide. People always want to know how to get things done more easily which add real value to their lives. Blogging offers this guide succinctly. When you offer how-to guide in your blog, you easily draw readers’ attention through feedback and questions you receive. That helps to generate active interaction to your blog. That in turn helps to give your business the much-needed visibility.

03. Makes it easy to plan your content. Bloggers have realized that brands which excel in blogging are those that plan their content very meticulously. In fact, planning your content is a vital prerequisite for blogging. Blogging thus makes content planning fairly easy for brands.

04. Blog monetization. This appears to be the popular one. Everyone wants to make some side money in the course of running a blog alongside their small businesses. For example, Google adsense monetization among others offers ads from advertisers which they run on your blog as a publisher. You get paid per view, PPV and per click, PPC on such ads. Good business no doubt if your blog gets a lot of inbound traffic. For small businesses struggling with cash to stay afloat, blog monetization can be an alternative way for them to make money.

05. Promotes thought leadership. Online marketing experts argue that blogging is instrumental in establishing thought leadership for small businesses to get themselves firmly out there in a highly competitive market. Because people are a bit skeptical about direct business promotion/advertising, blogging appears to them as genuinely offering them help while subtly getting out the message about a brand. Because many customers don’t always take promotions too seriously, organic efforts, especially blogging, helps to establish thought leadership by filling in that gap adequately.

 

How to Build Links by Thinking Convergence

Are you marketing online? Then you must have use for credible ways to successfully link-build to increase your website traffic. Thinking convergence is one such credible ways. Once you are able to get your content and social-media tactics right, high quality link building will follow, and it will happen naturally. Doing so requires some kind of convergence in all your digital-marketing activities which include content marketing and social-media marketing. All these activities have inevitably intricately woven themselves into link-building processes for good SEO results and ultimately good traffic to your website.

If you are a keen online marketer and a good observer, you must have noticed that the way SEOs look at link building has changed dramatically in recent times. That is understandable because of the characteristic rapid changes in the way people do business on the Internet. You need good search visibility for a wider target audience. That is why search engines particularly Google habitually and always want to fetch only the most relevant results for searchers, and the evolution in link building falls in line with this aim.

Once your content manages to go viral on social media, it will lead to the creation of natural links. In addition to that, great content acts like a link magnet. Experience shows that more and more people are always willing to link to content that offers tremendous value to its audience. This is the reason why contemporary link building is actually a convergence of various tactics that are a part of the brand’s overall marketing strategy. What that means is that in link building business, you can’t afford to leave out any strategy that works. You must explore ways to converge your strategies for optimal results. Smart marketers know that content marketing complements link-building efforts and vice versa. It is much the same thing for social-media marketing.