5 Website Glitches Which Can Hurt Your Sales

Every online marketer always wants a website which is functional, simple and coverts customers easily. It is smart to maintain those qualities as much as practicable. It is a known fact to many marketers that the things which drive conversions are unique to every website and every product. For that reason, when conversions are down, many marketers turn to solutions/strategies that promise high conversion rates and guarantee a certain outcome. This web strategy and approach to conversions should be comprehensive enough to facilitate the uniqueness of both your brand and audience. These here are 5 things you can properly manage to create a page/website that is hospitable to high conversion rates.



01. Cumbersome Check-out Process. Having a cumbersome check-out process is one avoidable way to end up with abandoned shopping carts and failed conversions. This can be fixed by ensuring a seamless check-out process that involves as minimal information as possible in as timely a manner as possible. Many online shoppers habitually have no time to waste. The faster and easier the check-out process is, the better the sales.

02. Poor Web Design. Because it directly impacts the way users interact with your site, a poor/weak web design negatively impacts your conversion rate. Usually, a poor web design is attributable to a lack of aesthetics in color and style, outdated organization or look, over-complicated display features, and any other combination of first-impression factors. When a web surfer lands on your web page, an impression is made within a matter of milliseconds. That is the time it takes for them to make a decision whether to stay or to move on. “Something” compelling must hold them on your site long enough for them to deal.

03. Lack of Transactions Security. Building trust online is not an easy thing to do because of overwhelming presence of scammers. That is why consumer trust has become the single most important element factored into high conversion rates. For shoppers to willingly submit their personal information necessary for conversions, they have to be able to recognize your website as being secure. For many shoppers, the slightest sign of fraudulence or error, whether it is sloppy content or a glitch in the checkout process, it calls your legitimacy to question. To counteract consumer fear of scams and theft, you must add security/business seals to your site. That helps to show your site is verified.



04. Under-developed Product or Service. Sometimes when your product is not selling as expected, the problem may really be within the product/service.  Most often, an under-developed product or lack of understanding regarding the audience of that product can hamper high conversion rates. Your product/service must at all times be clear and easily communicated fit for the audience it is designed for. Any piece of the product/service which is a deterrent for consumers must be quickly straightened out.

05. Web Conversion Problems. All told, many of the glitch problems do directly impact conversions and can all be classified into web conversion problems. Some of these problems are, slow load time during check out, confusing information, absent or unclear display of shipping or pricing information, glitchy form submit buttons etc.etc. These can dramatically impact conversions. You must therefore routinely go through your check out process the way a user would then fix any conversion deterrents.

5 Credible Ways to Boost Your Small Business Sales

As a small business owner, there is no doubt you are desirous to increase your sales at all times. The good news is, there are many different paths you can take to increase your business’s sales. Many members of the small business community do have lots of great experience to share when it comes to credible selling techniques. These here 5 tips come in very handy.



01. Simplify Your Content Strategy. Selling online revolves around good content marketing. Making your content simple and straight forward always gets better results. Content marketing can be a great way for you to increase sales for your business. But fancy strategies can sometimes distract readers from the real purpose of your content. The simpler your content is therefore, the better it is for your marketing efforts.

02. Write Captivating Headlines and Titles. Well this is what your readers get to see first. If you want their attention, your content headlines and titles must be easily captivating and attention-arresting. If you’re going to use content marketing or any other type of written copy to market your business and increase sales, you need to be able to write great headlines and titles. It is attention you want and that is what helps you to grab it. Simple!

03. Set Smart Business Goals. As one popular cliché says, “if you don’t know where you are going, you will end up someplace else.” Setting good goals somehow helps to solve that common problem. Anytime you want to increase sales or accomplish other things for your small business, you must start with your goals. Setting smart goals can mean the difference between success and failure.



04. Latch on to the Art of Upselling. When working to increase sales, it’s often preferable to get your customers to buy more or to buy an upgraded version of the product they’re looking to purchase. That’s where upselling comes in. When smartly and intelligently used, you can get much more products sold by way of upselling than any other.

05. Target Holidays and Festivities. For smart business owners, it is no longer news that you can increase sales using holiday marketing tactics. Even when the economy suffers a downturn and people are left with less disposable incomes, holiday seasons traditionally draw many people out to shop. For this reason, holidays can be a great opportunity for you to increase sales. Targeting holidays and festivities therefore is a very smart way to increase sales for your small business.