Why Use Digital Technology for Marketing

 If you are Internet savvy, it is no longer news that advancements in technology over the years have made a huge difference in both our personal and our business lives. Proven fact! Many online business persons have discovered that it has become much easier to start, run, and manage their businesses effectively because of modern technology. And, these technologies and the devices used to run them get smarter by the day. This advancement has made a very huge difference in terms of business success, as well as in the number of people starting up their own businesses. Many thanks to the Internet!

With Internet technology, all sorts of things and even unimaginable things have become possible online. Now, that is really very exciting for many consumers as well as marketers. When consumers get online daily, it is always for many and varied reasons all of which tend towards ease of doing business and getting what they want very easily. Many others go online just for fun, for entertainment, to socialize with others and even for research purposes.

So, why exactly do so many businesses use digital technology to market their brands, goods and services these days? Having already established that many business users usually go online for many different reasons, the “why” has to do mostly with the ease of use and cost effectiveness of the method. Most marketers know too well that the so called traditional marketing methods such as TV and radio advertising can be very costly and a real strain on the marketing budget which for small businesses, is always very lean. You don’t really need to dedicate huge amounts of resources to your marketing efforts, as digital marketing is by far quicker and more convenient than these so called traditional methods which huge spenders appear to prefer. With digital marketing, costs can be kept at the barest minimum without compromising effectiveness. Now, that’s really great!

Another great reason is its relative popularity. The viral effect is amazing. It is because of it that marketing efforts/methods have become more and more vital these days. This has been made possible by the wide range of digital marketing methods in use out there. Many thanks to social media platforms! With them, it is easy to find and decide on which methods to use that are perfectly suited to your needs and the needs of your business. In addition to social media, you can easily settle for other very popular methods like, email marketing, online blogs, and online promotions, all of which can be very effective when properly used.

In your own business, you may also lack adequate time and resources mostly human resources. Digital marketing comes very handy in these areas as well. With digital marketing, you really don’t need to have a huge work force helping out in your marketing efforts. Digital technology manages to help take care of that.

Effective Online Marketing Channels

Digital marketing is perhaps the best way for a conventional business to establish and maintain a presence in the current digital world where many people spend a lot of their time on the internet. Even though most channels cost little or nothing at all to deploy, you are best advised to stick to what suits and works best for your own brand of business. Learning on the job is very crucial for the tactics you may have decided to use. As you make progress, you tend to acquire new skills which you really need to engage your online audience effectively. The following are a few of the tactics you may wish to try out in your own business:

Content Marketing

This is very popular with bloggers. It is a marketing channel that focuses on what to publish, the target and when to publish. The most common and easy to use instruments are: Blogs, eBooks, online Courses, info graphics, podcasts and webinars.


 

Affiliate Marketing

This is a marketing channel where you have to promote products from other people and earn a commission from sales attributed to your marketing efforts. It provides you the means to involve people in any brand you choose, promote, sell and get a commission on the products/services so sold.

Influencer Marketing  
 
This involves the use of known stars, celebrities, sports personalities and very popular people as influencers to help promote your brand. What the influencer does is simply to assist you to connect with a broad audience. It thus involves the collaboration between brands and social media influencers to market any brand’s products. You can easily find good influencers among fashion and beauty bloggers with many Instagram followers.

Video marketing
 
This is a marketing tactic relying heavily on visuals to catch attention. Presently, there is some research evidence pointing to the fact that 80% of online users visit a business website after viewing a video. That fact has been quickly latched upon by online marketing professionals. The real reason they now routinely generate videos of people using their services/products or testimonies about their brands/products. Such videos are usually shared easily and very widely on Twitter, YouTube, Instagram and Facebook accounts.

Search Engine Optimization (SEO)

If you own a business website, it is useless if it does not attract visitors. SEO is a technical activity with the aim of improving your website for effective search results. The main objective of SEO is to help your website achieve higher ranking by delivering quality results when someone types a query into a Search Engine. Such activity helps to send free and organic traffic to your website. The essence of optimizing your website is to make it user-friendly and technically strong.  This you can do by utilizing pertinent keywords deployed appropriately Off-Page, Technically and On-Page.

Highlights of Digital Marketing Advantages

Engagement of large audiences: Marketing campaigns can be targeted at individuals who are looking for your products and services online thus enhancing and increasing conversion rates.

Highly targeted communications: Social media advertising platforms such as Twitter, Facebook and Instagram enable you to set your target audience based on their interests, locations and demographics.

High Flexibility: It provides you a platform for quickly sharing product updates and new features.

Overcoming geographical barriers: The World Wide Web, WWW, audience has no geographical barriers. You can market to the entire world from the comfort of your home or office anywhere in the world with internet services.

Extremely low cost: You can reach large audiences quickly and economically and in many instances even free of charge.