How to Promote Your Website like a Pro

If you have a website, and you greatly need to have one if you are a serious marketer, you must devise ways to promote it with a view to attracting traffic to it. You need very clear strategies to do so if you want your efforts to yield good results. What requires the most attention is how to use these strategies not just to increase the visibility of your site but most importantly to increase the quality and standing of the site. To promote your site like a Pro, you must do what the Pros like to do. Here are some of the strategies real Pros recommend particularly about design, layout, aesthetics, presentation, hosting and actual operation of any website meant for online business marketing purposes.

Make it simple to use and navigate

Depending on your type of business, simple sites always give better results than complex and complicated sites. The Pros always advise that such sites must be clean, simple, sleek, and very fast in loading time. If can avoid excessively large images and too many fancy features on the site, that can help a great deal on its navigation since large images and fanciful features tend to slow down navigation on any site. The easier you make it for someone to browse through your site, the better their chances of staying longer on the site or even winding up subscribing or making a purchase.


 
Have on it many channels of feedback and Interaction

In any business, a 2-way communication is very vital. The more and easier ways visitors can interact with your site, the better chances of your site becoming more and better known. The more you allow users to interact on your site, the more they will do so. The more they interact with your site, the more likely they are to become interested in it. How do you better enhance this interaction? Install on the site, email contact button, allow users to comment and even engage in conversations with some token moderation. Allow users to rank the site and vote on comments with likes and dislikes. Even sharing and live chat features on the site are helpful as well.

Foster an onsite community

Community is where group interaction and communication really takes place and works well. As you design and build your site, you must factor in and think of the type of community that you want to foster. By allowing interaction, responding quickly, and moderating the discussions onsite, you are, in essence, creating a community. It is not good for business to always push your product/service on everyone you come across. Pros advise that it is best to always create awareness first before you make your product/service available. Fostering and working in an onsite community of like-minded fellows enables you to do that fairly easily.

Be very liberal with visitors’ participation
 
If you want to sell and sell well, you must be ready to deal with people at all times taking into account the complex nature of every human being. In our complex world of today, most people not only want to be seen, they want to be heard as well. Everyone thus always has an opinion to express about any and every issue. You must therefore device ways on your site to allow visitors to interact freely with your site and with others. People always like to bring their knowledge and wisdom into any conversion. By allowing them to freely do so, a bit of moderation directly by you is of essence. Set and maintain boundaries by monitoring and moderating your site yourself. This type of check should not in any way be seen or construed as akin to command and control. Real freedom particularly of expression and choices is very good for business. So, you must allow liberal freedom to visitors to your website.

Respond to feedback very quickly

Quick response to inquiries is very good for business. Your site must be known by others as a quick response site. That notion helps to promote it a great deal. No matter the type of inquiry, even if it is mere commenting, filling out a form or sending an email, online visitors always want a quick response from a responsive site. The real reason you must make your website responsive and quickly too. Timely responses always manage to help move relationships forward while the interest therein is still keen and fresh.

Personally monitor and moderate your website 

Freedom of choice and decisions is very good for business. Allowing real time interaction onsite is crucial to a successful website operation. But, too much uncontrolled freedom is a danger to it as well. As the site owner, you must set boundaries for all your visitors to stay within. Adequate allowances must be made so as not to allow these boundaries to be unduly restrictive. If they are too restrictive, you may end up scaring away visitors you are keen on retaining. People tend to abuse excessive liberty online by spamming and being abusive. Both must be checked directly by the site owner who may need to invest a bit of time and energy to delete or moderate spammy and offensive comments. That is what the Pros do.


 
Integrate your site into larger online communities
 
To integrate your site into larger online communities, you inevitably must turn to social media. Because of their huge popularity and ease of sharing messages by millions and millions of users, social media is the best place to integrate your site and latch into the activities of a huge and very active online community. Social media sites are best used not only to draw traffic to your site, but to demonstrate how your site and eventually the community you desire to create on your site manages to fit into larger communities which online platforms represent. A very fitting and productive goal is to design your site with the social media features that allow for easy integration with these larger communities. That is what the Pros do and they highly recommend.

Last Line!

Aside from having interesting and entertaining content on your website, deploying the foregoing strategies will make it more attractive to others. Websites give better results if you use a format that works well on different types of media. For flexibility and versatility, your website should be readable and attractive to read on different devices like smart phones, tablets, TVs and desktops, irrespective of whatever operating system or browser used to view them. That is how the Pros get it done and they highly recommend too.

How to Use Freebies to Promote Your Website

 These days nearly everyone wants something of value and wherever possible, get it for free. As a marketer, even if the content of your Website is very interesting, highly informative, and entertaining, you still need more promotional strategies to make it successful. So, what do smart marketers do in the circumstance? They go for a bit of perks on the side to lure and keep visitors focused on their websites. They carefully choose a distinct promotion strategy to isolate and focus on one particular thing of value and place it on their websites. The main selling point of such thing of value is usually that it is offered for free. That offer acts as a very good bait to keep visitors coming and staying on the site. Most people really love freebies no doubt.

Every marketer always has a very wide range of freebies they can choose to offer. Everything depends on the marketer, his/her expertise on digital items of value and the nature of the businesses they are offering. If you need help, you can access many examples of promotional freebies many others are using on the Web. Everything depends on what you are offering. Some theme designers offer some themes free. Some photographers usually offer some of their images for your use royalty free. If you are a Graphic artist, you can offer free clip-arts. If you are a musician or a music distributor, you can offer free downloads of certain types of songs. Many Programmers do offer certain programs as freeware to attract buyers. E-books and “how to” wares are very popular freebies on the web and they are fairly easy to write and distribute.

Every experienced marketer knows that the attention span of most Internet surfers is always very fleet and notoriously limited. A freebie offer always manages to “arrest” the attention of some of these surfers. That helps to attract and keep good traffic on your website. That no doubt is very good for your online business. Millions of people are on the Internet offering one thing or the other. Many of these huge numbers compete rigorously daily for the limited attention of Internet surfers. They all want to attract people to their websites and for them to keep coming back. Many smart marketers know too well that it is virtually impracticable and I dare say impossible for any one person to look at every site to which they are invited. In such a bleak scenario, what to do to make a real difference is to offer something of value free. By actively offering something which people really need, something for which they may be actively seeking, for free, chances are, you could grab their attention better. Offering freebies is thus one great way to get visitors to actually come and even stay a bit longer on your Website. That directly translates to more and better traffic to your website and a potent booster for your business.