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6 Best Practices to Manage your SEO

While SEO stands for Search Engine Optimization in technical terms, SEO management is the process of developing, implementing, and overseein...

Tuesday, June 18, 2019

How Best to Spend Your Time Online

Online work station with computers, a white bowl with cookies, a notedpad and a potted plant.
 As everyone presently knows, the Internet is a credible gateway to infinite possibilities and opportunities. The exact replica of a wonderland easily accessible in almost every corner of the world today! Many people use it to improve their personalities and their lives, while others in less meaningful activities. It is available for fun seekers and serious minded business persons. While there is nothing wrong with having some fun online, using internet service for something productive is about the best way to spend your time online.

To make the time you spend online count, here are some ways you can be productive.

Acquire New Skills

Most people always want to learn something new to improve and better their lives. The internet offers very diverse opportunities for that. Online, you can acquire blogging skills, digital marketing, graphic design, SEO, visual marketing skills and so many other skills depending on what you prefer. After mastering some of these skills, you can actually earn some online income from some of the skills. 



 

Distance Learning/Education

Many educational institutions now offer diverse courses online up the award of many degrees including even PhDs. For that reason, online learning and teaching are becoming more and more common. The internet helps to remove most of the constraints that exist with traditional institutes through self-paced education. You learn in the comfort of your home at your own chosen time and pace which is very useful in today’s fast paced world where everyone is always in a hurry. It is thus very smart to use the time you spend online to study for a new qualification to better your life.

Gain Knowledge

If you blog online, you must be writing about something very interesting. Writing about a particular niche on a regular basis somehow helps to increase your knowledge and eventually make you an expert in the field. No doubt, such writing skill most certainly readily comes in handy down the road, no matter what kind of professional life you are keen on living going forward.

Go Blogging

If you have something useful to share, it’s fairly easy to launch a blog. Presently, blogging has become a popular pastime around the world particularly among marketers and business owners. For many people, it’s also a serious means of income. If you too love to write or are interested in writing about a particular niche, then you can create your own blog and enjoy all the benefits that come with blogging.

Earn Passive income
Once launched, whether you are online or not, your blog earns money for you 24/7. If your blog is able to attract a large volume of traffic, and it is monetized with digital ads or embedded affiliate links in its content, it earns a passive income which usually grows with the growth in its traffic.

Play Online Games

Here is the fun part of it. Playing games on the Internet may seem like a waste of time. But, many of the games are highly educating and may actually help to hone many skills for people who play the games. Playing games online helps to kill idle time and prevents boredom. Games like combat wars, crossword puzzle, blackjack, poker etc, etc, can help you to improve your decision-making and risk-taking qualities which you can apply to many other aspects of your life.



 

Participate in Online Auctions

You can participate in auctions and win very many good quality prizes online. However, there are a few things you should keep in mind before you get started. These things have to do with due diligence. First, you should pick the platform wisely. You must endeavor to check its track record for authenticity, goods delivery options, customer service quality, etc. Second, you should ensure that the business you are participating in its auctions is legal in your country and supports its local currency. Thirdly, be sure any physical goods you win can be delivered to your door step where ever you live in the world.

News and Information

For current news and information no matter the subject matter internet is the place to go. Search Engines like Google are a powerhouse of information. No matter what you are looking for, a bit of patience and search skill will dig out the information for you. It is a great way to spend time online by searching for current news and updating yourself with information from Internet Search Engines.

Thursday, June 13, 2019

Random Digital Marketing Tips for Small Businesses


White top digital marketing work table with a computer, a mobile phone, calculator, a wallet, a notepad and pencils, a white mug of creamy beverage.

Most marketers are going digital and they have no apologies to anyone for doing so. They have since discovered that digital marketing is vital for most small businesses looking to increase their customer base and patronage. Digital marketing comes in really handy to do so because it allows everyone to showcase their brands and products offering to a much wider audience much more seamlessly by way of digital technology.

Here are randomly selected digital marketing tips helpful to small businesses.

Invest in a good website

This is where to start. Your business website must be user-friendly and easy to navigate. Digital marketing experts say, your website is one of the most vital parts of your business. This is because it is the place where consumers will make judgements about your brand and decide whether to buy your product or service. It serves as an online front office for your business.



 

Google My Business

Free web service for business promotion is always a welcome idea to digital marketers who always keep their eyes on costs. The reason many of them use Google My Business. Google My Business is a free web profile service where you can provide key details about your business, such as your address, opening hours and services you offer. Information that most buyers are interested in!

Put Customers first

In any business, the customer is always king. In digital marketing, targeting customers online is the main objective. As every marketer very well knows, customers are the lifeblood of any business. The reason marketers are best advised to always place customer interests at the heart of any marketing decisions.

Research and spy on your competitors

 
Every marker is in competition with others 24/7. Every one of them fights hard for its own share of limited business out there. The reason you must always be in the know of what your competitors are up to and what they are doing. Researching your competitors is important because it enables you to see what you’re up against at all times. With that information, you explore ways to differentiate your brand so that it can always stand out in the very crowded digital market.

Go Blogging

These days, every serious small business owner runs a blog about the business. Marketers find blogs as excellent form of content that allows you to engage, inform and entertain your readers and potential customers. You can blog about anything but ideally the topic should be related your industry and showcases your expertise in the chosen field.

Be consistent

Consistency helps to build trust and reliability. Consistency is very important when it comes to digital marketing. The reason you must make sure the tone, voice and general feel of your marketing efforts are representative of your business at all times. Doing so is one great way to present yourself as a strong and reliable brand to your customers.



 

Get your business on social media

It is no exaggeration to say most small business owners are on social media these days. The reason everyone must try to be social media savvy if they want good results in their business. Social media sites like Facebook, Twitter, Instagram, etc, because of their huge followership if used correctly, can give you great access to their huge audience at no cost. It is within this huge audience that many customers can be found fairly easily.