Effective Email Marketing Techniques

Email Marketing is one of the oldest forms of digital marketing techniques. Many marketers now believe it is “old school” but even at that, many still rely on it for their marketing campaigns. The effectiveness of email marketing is directly dependent on the email list of potential customers you have built over time. No doubt such a list takes time, efforts and resources to build. That is why when built, it serves as a very valuable asset at the disposal of digital marketers. Without a credible email list, email marketing is grossly ineffective. A simple marketing message sent to hundreds of thousands of persons in your email list has an uncanny effect of getting some good responses. The more responses you get, the higher your chances of getting good patronage for your business.

When coming up with an email marketing campaign, it pays to consider the following:

#1. Optimize emails for mobile devices. With nearly everyone now going around with mobile smart devices, optimizing emails for mobile devices is highly imperative. They increase use, patronage and effectiveness.

#2. Going straight to the point. Internet users notoriously have very limited attention life span. So, with email marketing, going straight with your marketing pitch is what works best for good results.

#3. The subject line needs to be engaging enough so that it attracts the attention of the reader. Because of limited attention span internet users are notorious for, you can’t afford to beat about the bush to get your message across. The real reason you need to get your message engaging enough with the hope of its being taken seriously at first reading.

#4. The language should be simple and persuasive. The choice of language counts a great deal on its effectiveness. If it is simple and persuasive enough, the positive response to the message appears better enhanced.

#5. Don’t forget to discuss the pros of your product/service. As a marketer, you are not just selling products/services, you are selling solutions. Your business is problem solving. A product which helps to solve real problems gets better patronage than others. Email messages must get that across very vividly even at first glance.

BOTTOM LINE: You don’t just send emails to thousands of recipients. You send emails to recipients offering to solve problems for them. That is what works to get customers through email marketing techniques.


 

5 Effective Digital Marketing Tips for Small Business

Smart marketers now know that using digital marketing strategies helps survival in the stiff competition that exists in online business world. The world is presently in a digital era. For that reason, if you want your small business to succeed, it must have an online presence. Incorporating digital marketing into your business strategies can be quite beneficial on the long run. It helps promote and position your brand online to attract more clients/customers. Digital marketing, if well deployed, can help boost sales in your small business enormously. But, to get the best results from it, you must endeavor to be consistent and patient bearing in mind that at times, good results do take some time to manifest.


 
Here are some effective digital marketing tips which have helped many small business entrepreneurs to succeed online.

Creative Content Marketing

Whether visual or written content, you must be creative to assert your authority in any niche business. Content helps to communicate about your product or brand to online visitors to your website. Unarguably, content remains key in the digital marketing world! It plays an essential role in the growth of any small business online. That role is more essentially enhanced if the content you create is unique and original enough to persuade and induce your target audience to make a purchase from your business.

Social Media Marketing

These days, nearly everyone is on social media. If you are a small business owner, you should know that social media marketing has become an essential trend in digital marketing. It is one of the main factors that contribute to any small business presence online. With the extreme popularity and ease of use of social media, you can seamlessly interact, communicate and share with your customers and potential customers. Smart marketers always device means to take advantage of the wide audience of social media to promote and market their products/services.

Email Marketing

Email Marketing is one of the oldest forms of digital marketing. Its effectiveness is directly dependent on the email list of potential customers you have built over time. Without a credible email list, email marketing is grossly ineffective. A simple marketing message sent to hundreds of thousands of persons in your email list has an uncanny effect on getting some good responses. The more responses you get, the higher your chances of getting good patronage for your business.

Search Engine Optimization, SEO
 
For online marketers worldwide, it is usually with Search Engine Optimization, SEO that the men are separated from the boys. Having decided to venture into digital marketing, then you must at least familiarize yourself with SEO even if you are yet to fully master it because of the technicalities involved. SEO techniques are simply strategies used to position your website/blog online with a view to helping it rank high on Search Engine result pages. Here is how it works. Whenever an internet user searches a keyword related to your product or service, they could be presented with a thousand similar websites. SEO ensures your site is at the top of such Search Engine result pages. That helps to enhance the number of clicks it receives and eventual traffic it gets. The more the traffic, the higher your chances of getting good customers!