Top Social Media Blunders to Avoid

These days, nearly everyone is on social media but not everyone does the right things with social media. You’ve got to do the right things on social media to get the right results. Those right things include social media planning. You’ve got to plan out your social media campaigns to avoid making avoidable mistakes on the platforms. With some patience and a willingness to learn, social media can take you a long way in your marketing campaigns.


 
To succeed on social media and make it real good, you’ve got to pay particular attention to the following common mistakes.

#1. Not engaging sufficiently with your readers
 
On social media, the people you interact are the key to your marketing success. If you are not sufficiently engaging with them, your business is the loser. Responding to comments and inquiries in a very prompt manner is highly effective at building engagement with your social media page.

#2. Demanding that your readers share your page

This is a no no! Your readers must have sufficient motivation to share your content on their own volition and not by your asking them to do so. Asking users to share your info without providing relevant motivation for them to do so does not work. If your users don’t have good reasons to share your content, they simply won’t.

#3. Not sufficiently luring engagement

It pays all parties to engage sufficiently on social media. Many users will not act unless you lure them to. You do need to lure users to engage with your profile by offering them incentives and asking them to participate. It is best to give them great ways to do so. Such ways must be motivating enough to wear down resistance.

#4. Not daring and experimenting enough

You may need to experiment a little to find out what works for you on your
profile. Be willing to do this often as you are not alone. Everyone is doing virtually the same things out there on social media. It is not how you do it that matters most. What matters is results and nothing else.

#5. Not attaching high value to your account

Many people do not realize that their social media accounts are very valuable assets for their marketing campaigns. Many see these accounts as mere play stations. If you want to be a great marketer, you must attach very high premiums to your social media accounts.  For good marketers, social media isn’t something to leave to chance or be done half-heartedly. It is best approached with all business seriousness. If you don’t, you lose out big time.

#6. Not detailing your profile

Your social media profile is your main front office attraction. It pays to fill it out in great and attractive details. Failing to do it adequately and professionally can hurt your campaigns. Experts recommend that you’ve got fill-out your profile with needed info about you, photos, keywords, and other posts because they help to get the best results. 


 
#7. Not posting often

Regular and fresh content is good for SEO in your social media accounts. Periodically updating your profile gives you better algorithm standing and helps users to find you online. The easier it is for them to find you, the better for your marketing campaigns.

#8. Relying only on ads to boost traffic

Experts advise the use of all available means to get traffic to your site not by just great ads alone. It is an error to rely on ads alone to get traffic since there are other traffic boosting methods which can even be much more efficient than ads to get traffic. You’ve got to focus on building better search engine optimization, SEO using the right SEO techniques and keywords to build organic traffic to your profile. That is more reliable on the long run than relying solely on ads to attract traffic.

How to Understand the Purpose of Social Media

 Yes, social media remains a place of unfettered interaction online. It is a very useful tool for people who know what to do with it. But, you must know how to play in it if you don’t want to make a fool of yourself out there. It takes some thoughtful planning and organization to get things right on social media. All you need is to pay attention because if you don’t use it right, you may perpetually struggle fruitlessly out there.

Here are some salient issues you must understand about the purpose of social media if you want to derive immense benefits from social media’s uses:

#1. Social media delivers your message to the right audience online

Like minds always associate on social media and more likely to do business with one another. You must be an active participant yourself to derive maximum benefits from this relationship. The main thing social media helps you do is to put your message right out there in front of customers and potential new customers. Fact is, you’re unlikely to attract customers to places they don’t already go to. The real reason you must always take the time to figure out where your audience is before trying to reach them. Targeting popular social media platforms like facebook, twitter, instagram and the likes is usually of immense benefits in that regard.

#2. Social media is not a know-all, be-all platform

It sure has its limitations. Some users erroneously expect social media to work miraculously to promote their business. Experience has shown that things don’t usually work out that easily. You must first work hard on your own account before it gets noticed online. If you do manage to get good traction, it is usually as a result of the lot of hard work you’ve put in earlier. Social media does not solve all your marketing problems but it sure takes care of a lot.

#3. Social media doesn’t help in all issues

It doesn’t always help in all things because of its own short comings. Sometimes, having a social media profile doesn’t make much of a difference for your business. It may not even help at all depending on the type of business you are into. You must get fully involved too if you want to be taken seriously as a participant. If you don’t participate actively, you don’t get good results. Participation is what brings results not by just being a dormant player. If your social media profiles are not updated often enough, they may actually be hurting your online presence without your knowing it.