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Thursday, September 05, 2019

How to Find the Right Digital Marketing Strategy

Digital marketing graphics over a brown work table with work tools, eye glasses, calculator, a mug of beverage, white notepad, gold cup trophy, pencil and pen.
Marketing experts say digital marketing entails the promotion of products with the aid of digital technologies. The main medium of promotion is primarily through the internet. That normally requires the production of internet acceptable digital promotional materials. Once produced, the digital marketing materials have to be distributed across multiple online channels. These channels principally include but not limited to audio and video streaming, email, websites, blogs, social media as well as trivia online games. The type of business you own and what you want to achieve largely determines which method and strategy you decide upon. Each method has its strong points and weak points which can help you take these very vital decisions. That said, it must be noted that some methods are considered fundamental. Meaning, no matter what else you do, such methods must always be employed regardless of the type of business you are running. In that regard, search engine optimization, SEO and social media marketing, SMM readily come handy.


 

Search Engine Optimization, SEO

This is a must for all businesses that seek to establish an online presence. Writing quality content with the right keywords gets your content to be search engines-friendly. What that means is that they get to rank your content high in search results helping your website to get the much needed traffic. Aside the high search engine results, SEO somehow also manages to put out the right information about your business online. With that, both search engines and human viewers get better information about what you are offering and what your business is about.

Social Media Marketing, SMM 

Because of the simplicity and ease of use of social media, it has become really fundamental in digital marketing presently. Like they say nowadays, nearly everyone around the world is on social media. It thus makes real marketing sense to get your products or services where nearly everyone is. As a result, social media now plays a very huge role in the world consumer market. It makes it really easy and convenient to deliver your marketing messages to almost every potential customer who has a social media account around the world.

Email Marketing

This may be considered old school strategy but it is still very effective when properly deployed to side track spamming. It simply entails the sending of marketing materials through email to hundreds of thousands of prospective customers. It only works for people who have the expertise and experience in email marketing. Because of the sensitivity to spam mails online, an improper or ineffective use of email marketing at times turns out to be a huge waste of resources. Worse of all, any improper usage may result in your cherished brand or product getting associated with spam. You risk a marketing disaster if that happens.

Content Marketing

This is characterized mostly by blogs and blogging. It entails regularly writing and publishing quality content that promotes brand awareness and supports search engine optimization and social media marketing. Such content may be articles, videos, memes or images that may be easily shared on the internet by internet users. This sharing somehow voluntarily or unwittingly helps to publicize your product/service very widely.

Videos, Games and Website Advertising

 
Since search engines found a way to index videos and voices online, these marketing methods have become increasingly popular with marketers. They are simply the ads you put on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. Even though this may be a very good marketing method, you need considerable resources to support this type of digital marketing. You may choose to play down on it if you are low on ads budget because it is not very cost-efficient.



Sunday, September 01, 2019

Elementary Digital Marketing Tips for Newbies

Man in work station with a computer and mobile phone.
The internet is a great place to be if you run a business. To be successful out there, you must have in place a working digital marketing strategy unique to your business. Make no mistake about it, the competition out there on the internet for marketers is high and very stiff. If your working strategy is not good enough, you easily get crowded out and nobody misses you anyway. Your chances of succeeding are greatly enhanced if you can consistently create quality marketing campaigns to get your business noticed online.  Even if you are a newbie and you’re starting a business from scratch or just looking to refresh yourself on the basics, these here tips can help equip you with the fundamentals of modern marketing:

 

Designing and Launching a Functional Website

 
You can get professional website designers to do this for you if you are unable to do it yourself. All you need is a very simple and functional website unique to your business. Your website is the vehicle you need to launch your business on the wide web. If you want to do things yourself, you may choose to commence with a free WordPress theme in order to gain a vital web presence. That helps you to learn the ropes very quickly before deciding on something more sophisticated when you start to master the game. Unless you’re a web design professional, building a website from scratch is not advisable. Not to worry though! With a small fee, you can get professionals to give you something unique and functional to launch your business with.

Commence Digital Advertising

 
You must learn the ropes of digital advertising very quickly because every online marketer is into it. With practically everyone now on social media, that is one great place to start if you are a newbie. Just get an account on the very popular social media platforms like Facebook, Twitter and Instagram then start small to advertise. Digital advertising particularly on social media platforms can provide enormous benefits to your business if you know how to leverage on the largely free advertising tools on the platforms. As you gain some experience, you may decide to spend some money on advertising while still using the free ads platforms that work for your business. You may thereafter decide to invest a small amount of capital first then make adjustments up if you are getting encouraging results. Once you’ve found a strategy that works for your business, it will then be ok to spend some more money on digital advertising but not before getting encouraging results.

Learn SEO, Search Engine Optimization

This is not rocket science. It is doable even for a newbie. Thankfully, you don’t have to be a high-tech guru to be able to tinker with the back-end of your website to make it Search Engine friendly. You really need search engines to rank your website high in their search results. That is how web users get to find your site fairly easily in their daily search for information and solutions to their problems in the wide web. By simply learning how to add relevant metadata, apt keywords and alt text, digital marketers even if they are newbies can improve the visibility of their web pages. That is what digital marketing experts refer to as Search Engine Optimization, SEO.

Start a Blog

If you are reading, yes this is my blog post. Blogging now flows with the trade of digital marketing. Most serious digital marketers are now into blogging to support their online businesses. When it comes to blogging, just choose a niche you know something about and start writing what people will like to read. It doesn’t matter what your business is about, you need a blog to get out information which helps online users solve problems and you get patronized in return. As a newbie, if you haven’t started a blog yet, just get started now. You get enormous benefits from blogging. Principal among these benefits are:

Blogs help you to attract and educate customers and potential customers.
Blogs provide free information which helps others solve their problems.
Blogs help provide internal links to other web pages.
Blogs help boost search engine rankings of your website.
Blogs help demonstrate your expertise and business credibility.
Blogs help attract online traffic to your business.
Blogs help confer business authority on your business.
And, lots more……!!!