Why Everyone Needs a Business Coach

In any human venture requiring growth and development, everyone needs a coach. In business, investing in a business coach automatically means investing in yourself and your business. A business coach is a pillar of support and mentorship for everyone even if you are just struggling to get the business off the ground or you already have some considerable experience in growing the business. Coaches mostly play the role of objective third parties and even business partners who can help speed up your business process by routinely identifying areas the business needs improvement and offering guidance in areas where the business is weak. It may require some expense to get a good business coach but many professionals who hire coaches like to testify that doing so is an extremely worthwhile investment. So, no matter what business you are in, are you considering hiring a business coach or you already have one? Professionally, a Business Coach:

Helps to Confront and Address Your Shortcomings:

Your business may be yours to do what you like with but only a business coach has the gumption and the authority to tell you hey man, doing it this way can give you better results. Your team members and colleagues may not always feel comfortable doing so for obvious reasons. A good coach won't just tell you what you want to hear. He tells you boldly what is good for you and your business not what is sweet in your ears. He considers it his duty to actively push you to question yourself and confront your shortcomings in a positive manner.



Helps you to Learn from an Unbiased and Experienced Viewpoint:

No matter what business you are in, you’ll always need a third party opinion for an unbiased overview of your performance. That’s where the business coach comes in. No matter how successful you believe you are in your business, there's always room for improvement. The exact reason you will always need an objective and authoritative source of feedback which a good coach provides.

Helps You to Have New Networking Opportunities:

Most business coaches in line with their professional duties are always very experienced and well-connected persons. Thus, they are always able to help people they are coaching to expand their professional networks, which is very valuable for business. Of course, every business person knows the enormous value of a network which a coach easily makes available as an integral part of the coaching package.

Helps to Align your Business and Personal Goals:

The first major challenge of a good business coach is to intimately understand you and your business. That done, it becomes fairly easy for him to provide you a true outside perspective to help you align your business objectives with your personal ones to avoid conflicts. When your business goals conflict with your personal goals, it is difficult if not impossible to make meaningful progress therefrom. That is where Coaches help you to pull the brakes where needed and to stay hyper-focused in the real areas of need.

Helps you to be Accountable for facing your Fears:

Every good business Coach always likes to hold the person he is coaching accountable. That is why they always challenge their clients to step out of their comfort zone and to take the requisite risks in their business. That is what gets the needed results as needed.

Helps You to Find Clarity:

Any good business coach always helps his clients to find clarity, to break through business barriers and to generally change for the better. Most business experts do recommend that anytime you hit a rut in your business, and it becomes difficult for you to know where to turn or what to do next, just talk to a coach. Hitting a rut in your business is at times more common than what many business owners like to admit. The coach helps to get clarity at such points.

Helps You to Gain a Break in your Routine:

Good business coaches always help their clients not to get stuck in the rut. They are available to help find new and practical ways to continue to grow a business. Granted that procedures and routines are quite important for business consistency, experience has shown that after a while, most businesses run the risk of becoming stagnant. A stagnant business by all definitions means a business that is not making progress by its inability to grow. That is undesirable and most good coaches know this and they do help to find a way to engender growth.

Helps You to Hear Constructive Criticism:

It is the business of a coach not just to sing the praises of his client but to criticize and correct as needed. Employees and associates may be uncomfortable to criticize openly but a good coach can do so and be tolerated more if it is in the overall interest of the business. Most business coaches habitually make it their business to provide constructive criticism on the areas of any business they feel needs some improvement. That is what gets the results the business owner really needs.

How Facebook's Policy Changes Impacts Digital Marketing Strategy

The only constant in life is change. As the internet evolves, changes become inevitable particularly in online digital marketing strategies. This is most especially on social media advertising particularly on Facebook, readily the most popular of them all. No doubt, Facebook advertising has become a real potent force to reckon with in digital marketing strategies across a range of industries around the world. Many digital marketers now prefer Facebook for showcasing and advertising their products/services as well as for routine sales and branding efforts. Facebook ads have become the second most powerful digital advertising medium on the Internet, second only to Google and slightly ahead of Amazon. With over 2 billion monthly active users, Facebook is readily the right platform of choice for digital marketers to use in their online advertising. Inspite of that, Facebook advertising regularly undergoes fundamental modifications in response to exigencies in the advertising market and outcomes of judicial events particularly in the United States. Some of such judicial events derive directly from human rights and discrimination. At the moment, there are US laws which strictly prohibit housing discrimination based on color, race, religion, gender, national origin, family status, and disability. Facebook has responded appropriately.

In a normal course of business, Facebook is compelled to enact significant restrictions to its digital advertising platform. What that means is that Facebook has evolved with some restrictions on how advertisers may reach their target audience with paid posts relating to housing, employment, and credit opportunities. Somehow, these changes drastically alter how multifamily communities can filter prospects within Facebook’s digital advertising sphere. Some of such changes include the elimination of a filtering option that once allowed the targeting of Facebook users by “multicultural affinity.” That is, no more user activity which even remotely suggests any interest in any specific racial communities. In addition, Facebook platform now forbids advertisers from targeting their messages using age, gender, and even ZIP code filters.

Because effective digital marketing strategy does not start and end with only compliant Facebook ads, many digital marketers now work to prioritize branding and customer service over paid advertising. They no longer rely upon sponsored posts alone to solely drive conversions. No doubt, as the World Wide Web becomes increasingly regulated, Facebook characteristically has effected many changes on its platform. As a direct consequence, Facebook now gives more attention to the once-neglected sector of housing. Online communities are now forced to familiarize themselves with the changes taking place within all digital spaces. Doing so enables them to continue to effectively market their properties online. As a digital marketer, you stand to get the best results when you learn to adjust your advertising campaigns as quickly as Facebook makes necessary changes as regards to what is acceptable on its platform. This generally engenders more and fiercer competition amongst Facebook advertisers who now tend to focus much more on branding with new tools on housing that help to place apartment communities exactly where they can easily benefit from searching apartment renters and or buyers.