Effective Digital Marketing Strategies for Newbies

These days, many more people are taking to digital marketing as new entrepreneurs on the block. Most of such persons are genuinely desirous of becoming successful in digital marketing as a viable business enterprise. Some plan on becoming good digital marketers with a view to attaining financial freedom through creative freedom of entrepreneurship. But, many don’t know how or where to start. My advice to such people is, just pay attention to this article. As a newbie, it can help you out to develop your own marketing strategies which you need to grow your own business. 


 
Here now is some more information for you. In this age and times, if you want to run a successful business, marketing experts strongly advise that you must devise potent ways to up your digital game. The reason digital marketing is on right now. Some credible Research Results suggest that about 72% of marketers now believe that traditional marketing is no longer sufficient and that digital marketing has been proven to be capable of raising business revenues by up to 30%. Given that doing business online is daily increasing in leaps and bounds, any new business must explore ways to step online big time if they want to remain relevant in their chosen fields. If you are a newbie and you want to see your business prosper, you must embrace the latest trends in digital marketing. Online is the best place to find customers these days, and with the right strategies, it is the best place to market to them. That’s where the real action is at the moment and digital marketing is on.

As a newbie, here are some tested and effective strategies you too can apply to grow your own business.

Build a Functional Website

In any online business, owning a functional website/blog is a given. Without one, you cannot even be in the game talk less of competing effectively. If you do not have the technical knowhow to build a website, you can get professionals to build you one for a small fee. A functional website ensures that it is not only showcasing your expertise but also helps to provide solutions for potential clients/customers. It must incorporate tools that help to accurately gather data particularly as they relate to inbound traffic, demographic details and details of sales and leads. It must be mobile responsive to boot.

Use Email Marketing

As a newbie, it helps a great to create personalized campaigns of your own and to send them out in thousands. That’s where email marketing comes in very handy. First, you must build an email list which contains the names and emails of people you are interested in marketing to. With a good list, one message blast gets across to thousands of persons in a matter of seconds. It is very cheap and has about the highest ROI among different marketing channels. That must be good for your advertising budget no doubt. With effective email marketing campaigns, your business can build brand awareness fairly smoothly. Email marketing is also very effective at helping to drive very relevant traffic back to your website.

Market on Social Media

These days, nearly everyone is on social media, ranging from Twitter, Instagram, Facebook, LinkedIn and the rest. The huge patronage of social media makes it a very fertile marketing ground for all manner of potential customers. One of the most vital aspects of social media is that it can be used to strengthen your customer base to enhance repeat sales. It is also very good for brand awareness, getting out latest news and information about products/services and alerting customers about breaking news. Social media also makes it easy for a two-way communication between the business and potential customers/customers.

Engage in Affiliate Marketing

Affiliate marketing is a business relationship involving Merchants, Affiliates and Buyers. Affiliates help merchants to promote their products to buyers and they earn commissions from their efforts. It is one great marketing strategy which allows Merchants to let Affiliates handle promotions for them. They only pay commissions to the affiliates from the sales proceeds when sales are made as a direct result of the promotional efforts of such affiliates. Such commissions are paid on the basis of pre-determined percentages. If your business is small scale or even a start-up and it has little or no resources to invest in advertising, it can benefit from affiliate marketing.


 
Optimize your Website

If you want to prevent your website from being crowded out easily online, you must take steps to optimize it for Search Engines. Search Engine Optimization, SEO, is a technical gimmick webmasters use to place certain keywords on your website/blog to make it search engine friendly. That way, the engines get to rank the site high in their search results thereby directing organic traffic to the site. Because of this technicality, it is just not enough to build a website with an impressive design and layout. The site must be sufficiently optimized to attract organic traffic. Out there online, the competition is always very stiff among millions of other websites.  So, if your website is not optimized for search engines, it will not come up high in search results when your target audience searches for it. If it does not come up high, that means less organic traffic to it. The higher it is ranked, the more visible it becomes. Your website must have enough visibility online to attract the much needed organic traffic. A good SEO ensures its high ranking and consequent high inbound traffic.

How Affiliate Marketing Benefits Your Business

One question new comers to affiliate marketing always like to ask! How exactly does affiliate marketing benefit my business? Very simple and easy question to answer! Affiliate marketing is all about leveraging in your business. That however depends hugely on the strategy you are using. Depending on your own strategy, you can leverage affiliate marketing on almost any broad business goal of your choice. It is one very quick and efficient way to put your product/service in front of a very wide and diverse audience at the lowest cost possible particularly online. The end result is a huge build up on the reputation of your product/service and even your brand.

Among many others, these here benefits easily accrue to your business if you decide to adopt affiliate marketing as one of your marketing strategies.

Boosting Brand Awareness

Trust and authenticity count a great deal in brand promotion. Theoretically, in affiliate marketing, the affiliates who promote your brand are assumed to have tried it or sampled it and liked it. That puts them in a trusted position to provide a genuine recommendation since they’ve chosen to promote the product/service. Believability comes in very quickly in that kind of arrangement and that helps to quickly boost brand awareness. 


 
Growing Sales

The primary reason why most businesses opt to adopt affiliate marketing as part of their marketing strategy is that it has the proven and demonstrated power to increase sales fairly quickly and jack up revenue figures. Because affiliate marketing strategy has many variants and is easily adaptable, it can be easily used to grow sales fairly quickly irrespective of any specific challenges the business may be facing. For instance, any businesses that had hitherto relied hugely on offline advertising with limited results can easily and seamlessly grow sales through online affiliate marketing techniques.

Testing and Experimenting with Campaigns
 
As technologies change, so are marketing techniques. That alone challenges smart marketers to constantly and routinely test the techniques they are using for better results. That’s where affiliate marketing comes in really handy. Marketers have since discovered that one of the most beneficial ways to leverage affiliate marketing is by using it to test and experiment on new products/services as they are being rolled out. This is hugely important because such marketers don’t have to worry too much about the cost implications of these experimentations since affiliate marketing relies more on a pay for performance model. Using it to test new campaigns and marketing strategies can be a really smart move for marketers particularly on promotional costs implications. Therefore, adopting affiliate marketing strategy is one very smart way to test the markets at limited cost implications before trying other promotional methods with huge cost implications.

Boosting Brand Reputation

Many marketers routinely spend several millions of dollars annually on reputation building for their businesses. Affiliate marketing characteristically helps most others to keep these costs as the lowest levels while still hugely effective at boosting brand reputation. Once a merchant gets a link out there for affiliates to use as backlink to its product/service, the promotional effort could easily go viral by taking on a life of its own depending on how good the affiliate is in its promotional efforts. With Artificial Intelligence and quick feedbacks coming into the mix in the use of affiliate marketing, businesses can quickly handle consumer enquiries and concerns thereby helping to boost brand reputation.

Boosting Leads Generation

Any marketing or promotional effort online must rely on leads generation to boost business even though leads generation remains one huge challenge most online businesses routinely face. Affiliate marketing in most cases helps out to meet such challenges. Affiliate marketing helps to provide powerful tools of discovery for your target consumer. When merchants partner effectively with websites, blogs, and other platforms particularly social media, it becomes easy for them to advertise to a very specific group of people without having to sink valuable resources into building up their own audience. It is smart for merchants to settle for affiliates with good online reputation and very high numbers of followers. That is because it is a given that such affiliates already have detailed audience demographics and data available to them. That is what most merchants easily leverage on by placing their products/services in front of those who are most likely to become customers. That helps leads generation fairly quickly.

Cost Effectiveness

Characteristically, affiliate marketing works well with pay for performance model of marketing. Meaning, you earn as you work! Affiliate marketing programs can do what other marketing strategies can do and even more at less costs. That is what makes affiliate marketing a very viable option for any business irrespective of its size, experience or marketing budget. Since businesses only pay commissions in affiliate marketing depending on provable work done, there is little or no room for promotional wastages. That is cost effectiveness at play. If through the promotional efforts of an affiliate it is established that a purchase was made or an action was taken in line with a pre-established agreement, it is only then a payment is due. Meaning? Merchants are not expected to pay out any money unless they’ve made money themselves. That’s cost effectiveness which affiliate marketing techniques guarantee.