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As most e-commerce business owners very well know, e-commerce is an intensely competitive business sector where marketing is a core differen...

Tuesday, November 12, 2019

How to Use Affiliate Marketing to Drive Blogging Success

White Affiliate marketing work table with a computer, pens, notepad, pink flowers and a glass of beverage.
It now appears that no marketer blogs just for the fun of it, least of all affiliate marketers. Most people are in it for the volume of business it drives and ultimately for the money particularly now that most bloggers are able to deliver brand messages in a succinct, creative, and engaging manner. With that, brands can now leverage affiliate marketing effectively to maximize ROIs on marketing expenses even though many bloggers still face a major challenge of monetizing their blogs for good financial returns. The keyword for blogging success is leveraging. That is what enables bloggers to benefit immensely from association with affiliate marketing networks.

Here’s what gets good leveraging returns.

Bloggers Collaborations



 

As technology changes, the landscape of digital marketing continues to change as well. That is why it can be really challenging to honestly examine what truly works and what doesn’t. What is now not in dispute is that if affiliate networks offer enhanced support to bloggers, better results are obtained. That is collaboration and it is a win-win situation for both parties.  By joining hands with affiliate marketing platforms, bloggers can easily browse through a host of affiliate programs and campaigns before selecting the ones that are best suited to their needs and preferences. Traditionally, affiliate marketing has been one of the most popular ways for bloggers to monetize their online traffic. Smart bloggers are beginning to really understand the value addition that partnering with affiliate networks can drive for them. With online tools from Google chrome extensions which allow bloggers leverage several advertiser programs from just one account, bloggers now work smarter with better results. These tools do help to save bloggers time and the hassles needed to register with multiple affiliate networks and the results can be staggering.

Partnering With Affiliate Networks

Many bloggers often lack the technical expertise to manage attribution, tracking, traffic quality and other intricacies of affiliate partnerships. That is where partnering with affiliate networks has become really important. Partnering with affiliate networks helps to save bloggers the energy, time and valuable resources to research suitable affiliate networks with their preferred type of content, target audience, demographics, etc. That arrangement allows bloggers to concentrate mainly on good content creation while leaving other intricacies for their partner affiliate networks to handle. Thus, bloggers expect these affiliate network partners to provide for them holistic, high tech-backed solutions which facilitate seamless revenue generation opportunities that help them to save time and money. Many of the affiliate networks do not disappoint in that wise. Which is why partnering with leading affiliate marketing networks helps a great deal to enhance valuable benefits for bloggers.

Realizing Market Potentials

 
Social media platforms have become very handy to quickly promote brand popularity in this age and time. These platforms have become very useful to marketers who deploy them to helping their brands realize their market potentials much more rapidly with the power of the internet. Thus, many Brands have been quick to realize the marketing potential of bloggers using social media platforms like Facebook, Instagram, YouTube, Twitter, etc. With social media, many bloggers are presently delivering very rich viral dividends for brands online. Both parties through deftly managed digital marketing strategies are bringing social media influencers, owners of online forums and bloggers on board as affiliates for higher engagement, ROIs and ultimately helping to realize many brands market potentials in amazing ways.



 

Sunday, November 10, 2019

Effective Digital Marketing Strategies for Newbies

Digital marketing work table with working tools, a marketing manual, pens, potted plant and white sheets of paper.
These days, many more people are taking to digital marketing as new entrepreneurs on the block. Most of such persons are genuinely desirous of becoming successful in digital marketing as a viable business enterprise. Some plan on becoming good digital marketers with a view to attaining financial freedom through creative freedom of entrepreneurship. But, many don’t know how or where to start. My advice to such people is, just pay attention to this article. As a newbie, it can help you out to develop your own marketing strategies which you need to grow your own business. 


 

Here now is some more information for you. In this age and times, if you want to run a successful business, marketing experts strongly advise that you must devise potent ways to up your digital game. The reason digital marketing is on right now. Some credible Research Results suggest that about 72% of marketers now believe that traditional marketing is no longer sufficient and that digital marketing has been proven to be capable of raising business revenues by up to 30%. Given that doing business online is daily increasing in leaps and bounds, any new business must explore ways to step online big time if they want to remain relevant in their chosen fields. If you are a newbie and you want to see your business prosper, you must embrace the latest trends in digital marketing. Online is the best place to find customers these days, and with the right strategies, it is the best place to market to them. That’s where the real action is at the moment and digital marketing is on.

As a newbie, here are some tested and effective strategies you too can apply to grow your own business.

Build a Functional Website

In any online business, owning a functional website/blog is a given. Without one, you cannot even be in the game talk less of competing effectively. If you do not have the technical knowhow to build a website, you can get professionals to build you one for a small fee. A functional website ensures that it is not only showcasing your expertise but also helps to provide solutions for potential clients/customers. It must incorporate tools that help to accurately gather data particularly as they relate to inbound traffic, demographic details and details of sales and leads. It must be mobile responsive to boot.

Use Email Marketing

As a newbie, it helps a great to create personalized campaigns of your own and to send them out in thousands. That’s where email marketing comes in very handy. First, you must build an email list which contains the names and emails of people you are interested in marketing to. With a good list, one message blast gets across to thousands of persons in a matter of seconds. It is very cheap and has about the highest ROI among different marketing channels. That must be good for your advertising budget no doubt. With effective email marketing campaigns, your business can build brand awareness fairly smoothly. Email marketing is also very effective at helping to drive very relevant traffic back to your website.

Market on Social Media

These days, nearly everyone is on social media, ranging from Twitter, Instagram, Facebook, LinkedIn and the rest. The huge patronage of social media makes it a very fertile marketing ground for all manner of potential customers. One of the most vital aspects of social media is that it can be used to strengthen your customer base to enhance repeat sales. It is also very good for brand awareness, getting out latest news and information about products/services and alerting customers about breaking news. Social media also makes it easy for a two-way communication between the business and potential customers/customers.

Engage in Affiliate Marketing

Affiliate marketing is a business relationship involving Merchants, Affiliates and Buyers. Affiliates help merchants to promote their products to buyers and they earn commissions from their efforts. It is one great marketing strategy which allows Merchants to let Affiliates handle promotions for them. They only pay commissions to the affiliates from the sales proceeds when sales are made as a direct result of the promotional efforts of such affiliates. Such commissions are paid on the basis of pre-determined percentages. If your business is small scale or even a start-up and it has little or no resources to invest in advertising, it can benefit from affiliate marketing.



 

Optimize your Website

If you want to prevent your website from being crowded out easily online, you must take steps to optimize it for Search Engines. Search Engine Optimization, SEO, is a technical gimmick webmasters use to place certain keywords on your website/blog to make it search engine friendly. That way, the engines get to rank the site high in their search results thereby directing organic traffic to the site. Because of this technicality, it is just not enough to build a website with an impressive design and layout. The site must be sufficiently optimized to attract organic traffic. Out there online, the competition is always very stiff among millions of other websites.  So, if your website is not optimized for search engines, it will not come up high in search results when your target audience searches for it. If it does not come up high, that means less organic traffic to it. The higher it is ranked, the more visible it becomes. Your website must have enough visibility online to attract the much needed organic traffic. A good SEO ensures its high ranking and consequent high inbound traffic.