How Email Marketing Helps Your Online Business

It is presently estimated that there about 4 billion active email users worldwide. In the minds of online marketers, that is one very huge market out there online. For marketers whose businesses are already taking advantage of affiliate marketing programs, they know the huge benefits of email strategy particularly in terms of leads generation and customer acquisitions. Aside from the fact that email marketing is largely cost-effective, it has an additional advantage of being able to deliver impressive results for several years once the email list has been diligently built up over some time.

In concrete marketing terms, there are several benefits accruable to your business if you incorporate an email affiliate program as part of your marketing strategy. Some of such benefits include:

Incremental Audience Exposure
 
Experienced online marketers believe that reaching a larger audience of targeted prospects is always a key aspect of growing an affiliate program, particularly when it is focused on customer acquisition as the main objective. That is largely why they rely on email to help grow their audiences more quickly than many other marketing channels. With it, email marketers can quickly ramp up their efforts to promote new campaigns to a potentially very large audience by relying hugely on the sizes of their databases. Therefore, by adding email channel to your affiliate marketing program, there is a huge chance of adding incremental audience exposure over and above your current channels. That is one peculiarity of email marketing which can greatly help your business.


 
Ecosystem Compliant Campaigns

Presently, worldwide because of the huge noise and danger about climate change, paper advertising is becoming increasingly unpopular. That is aside from the laws many countries are enacting to make most advertising campaigns eco-friendly. For that reason, many advertisers and marketers around the world have become more focused on compliance with laws and regulations around data privacy and how that translates into different marketing channels and strategies. All types of email marketing campaigns are eco-friendly and in complete compliance with extant regulatory laws protecting the eco-system. Because the ecosystem is well-defined, key technology platforms using email marketing can easily be integrated into an affiliate program at full compliance.

Cost-Effective Campaigns

Well, no doubt, every business owner must at all times worry about costs. Particularly with ads campaigns, the lower the cost of putting out effective marketing massages to a huge audience, the better for the business. Compared to other marketing methods, email marketing is quite cost-effective. No matter the size of the target audience, the cost of running email campaigns is comparatively lower than others. That is exactly why email habitually delivers a huge return-on-investment, ROI, for many email marketers. This has understandably made email a very appealing marketing channel for affiliate marketers over the years. However, email marketing like any other marketing channel, requires experience and expertise in order to drive the best results.

Ease of Tracking Progress and Performance

No good marketer likes to work in the dark. You must at all times know what you are doing and how much progress you are making with any campaign efforts. It is easy to track campaign progress and results largely because of the infrastructure built into the email ecosystem. Email ecosystem is one of the easiest channels to track and effectively measure performance. In addition, it transfers easily into the affiliate marketing arena through affiliate performance tracking platforms and networks. That translates into very huge advantages for both email marketers and advertisers, thereby making email to be consistently popular and effective marketing channel for customer acquisition among marketers.  That is in addition to the advantage of email being easily leveraged into many affiliate programs further making it easy to track for results.

Conclusion

There is no doubt that email marketing delivers results, really good results for marketers who are experienced and are good at using it. When added to an existing affiliate marketing program, email marketing typically delivers incremental volume in leads and or sales as the channel engages with different audiences. Lead quality and the consistency of the traffic also typically deliver high marks for marketers/advertisers. So, if you haven’t already added email marketing to your affiliate marketing programs yet, the time to do so is now. You may choose to now consider adding it as a new tool to your customer acquisition strategy if you haven’t already done so.


 

Common Mistakes to Avoid With Global Affiliates

Affiliate marketing has become a very powerful means of generating revenue in our fast-paced digital world. Because of the very characteristics of the Internet, affiliate marketing cuts across regional and geographical barriers and it appears to be a real rage of the moment. Companies are now looking to partner with affiliates no matter where they are in the world. These companies need local and international affiliates to effectively power their activities in many aspects of their business.  Such activities range from helping to raise their brand awareness in new territories to managing brand reputations in new and existing overseas markets. Expanding affiliate activities globally may have many advantages but there are drawbacks as well. These drawbacks are actually avoidable mistakes which you can take deliberate steps to avoid.


 
If you are keen on having an effective international affiliate marketing program, here are some common mistakes to avoid:

Marketing with a Language Barrier

Worldwide, language remains the medium of doing business. You cannot effectively do business with anyone if you are unable to communicate in a language you both understand. That makes it imperative for brands to be able to deliver their marketing campaigns in the local languages of the people they’re targeting. No being able to do so makes language a barrier to your marketing efforts and that is a marketing mistake you can do well to avoid. Making sure your website and its contents are easily translated with the help of Google tools into appropriate languages is one great way to avoid language barriers in international marketing campaigns.

Not Being Locally Well-Informed

Brand messages are most effective when they are in concert with local opportunities. Every good marketer must know with concise records what exactly the local trends are where campaigns are being targeted. That way, they can easily take advantage of great shopping dates/periods like Thanksgiving Days, Singles Days, Black Fridays, Double Digit Days and suchlike days worldwide where shoppers expect premiums and discounts.

Not Being Able to Seize Seasonal Opportunities

Worldwide, as the seasons vary, so are sales/marketing trends. Your website flexibility plays a big role in helping your business to seize local opportunities for business around the world. If your website is not flexible enough for different customers and doesn’t target them with content and products that are relevant to their local needs and location, it can greatly impede the effectiveness of your marketing campaigns.

Not Dealing in Local Currency

Money is a means of payment and an effective medium of exchange. If you are not offering your affiliate campaigns in the local currency of your target market, it can be a potential barrier which deters international customers. All costs, taxes, fees and duties associated with your marketing campaigns must be in the local currencies of your target audience and convertibility issues handled by the sellers.

Underestimating Your Brand Popularity

With the internet, it has become fairly easily for brands to get known around the world. This is a very vital marketing asset which you cannot afford to underestimate or ignore. Your key partners or affiliates around the world may very well know already what they expect from you and you cannot afford to disappoint. That is why it is vital that your affiliate program presents your brand to new audiences in the right way in order to build trust and strong working relationships. Presenting anything less than what they expect based on the impression they already have may lead to dampening their marketing enthusiasm.


 
Not Working with the Right Technology Provider

Since worldwide affiliate marketing campaigns rely hugely on the use of technology, your technology provider must be up to the game. That way, it can be in a good position to be able to give you very valuable insights about local opportunities worldwide. Therefore, if you want to give your campaign programs the best head start, you should opt for a provider that has extensive operations in the countries you’re hoping to move into and market to. Such technology providers are always best placed to deploy their valuable knowledge of each market’s unique characteristics and trends into a strategy that works for your brand. That is some very helpful knowledge brands can always leverage on for good results.

Ignoring Cultural Differences

You cannot be a good marketer if you are culturally insensitive. Worldwide, culture is one very vital aspect of peoples way of life which if not carefully handled can backfire with very disastrous marketing results. What you are marketing and the way you are marketing it can be very culturally sensitive in most parts of the world. You can therefore not afford to undermine the culture of a people if you want to market to them successfully.