Best Digital Marketing Platforms your Business Needs

Every digital marketer must know exactly from which platforms they need to launch their marketing campaigns online. Depending on your type of business, most of the platforms have something unique to them which can aid digital marketing campaigns for good results. That is where some experience counts to know exactly where to be to get your business in front of your target audience.

Here are some of the platforms many experienced digital marketers recommend.


 
Facebook

With around 1.5 billion active users, facebook commands such a huge audience around the world which digital marketers cannot afford to ignore. It is sociable, easy to use, easy for sharing and hugely popular. A good content out on facebook can easily go viral to the benefit of any campaigns. You can easily post written content, photos/graphics and videos. Get your business a facebook page and see what difference that can make in your digital marketing campaigns.

Twitter

Twitter is a short blog platform which is becoming increasingly popular to pass short promotional messages to a huge audience which you have built up over time. It parades diverse demographics where social and witty writers are very much at home turning out large numbers of short messages 24/7. Information can go viral on Twitter pretty quickly and targeted campaigns can rely on hashtags on the platform. Many Twitter users can share your content easily if it is sufficiently informative, witty, entertaining and or intriguing.

Instagram

Instagram is popularly known as an images/photos/videos marketing platform. Celebrities and popular sports personalities can help products promotion by using their pages on the platform for endorsements. The platform has varied and diverse demographics making it easy to target customers and potential customers with relatively good results. Digital marketing opportunities on Instagram are very huge and marketers who know how are using it to get very good results from their promotional efforts. Instagram is one great place to market businesses related to clothing/fashion brands.

TikTok

TikTok now appears to be a new kid on the block of social media. It is not yet as popular as facebook or Twitter when it comes to social media preferences but it is holding its own and growing fast. Content posted on the platform always stands a very good chance of going viral as well. If you are able to churn out good content on the platform regularly and consistently, you have a very good chance of attracting very valuable attention to your brand/business. For marketers involved in a clothing brand or real estate, TikTok is a great place to market your business. 

LinkedIn

LinkedIn is seen as a platform for serious business persons and professionals. It allows every account holder on the platform to interact and behave as they would ordinarily do in a formal office environment. People sign on to the platform primarily to further their careers or their businesses. On the platform, you can promote any business to like minds and to persons who are looking to do business within the same niche as yours. LinkedIn is one great place to market any businesses related to real estate.

Snapchat

As for demographics, Snapchat appeals more to younger persons because it leans more towards entertainment and gist. If you are targeting young people, you can push out very entertaining content daily to promote your brand image. If properly handled, Snapchat can become a veritable social media platform your brand/business needs to reinforce its brand excitement and create lifetime value for itself.

How to Use Digital Marketing to Position Your Business

The internet remains very deep, wide and very complex. It is this complexity digital marketing explores to get promotional messages out to customers and potential customers. The real reason smart marketers habitually dedicate quality time, efforts and energy on digital marketing to get good results. Marketers not doing so are in critical error which inevitably costs their businesses very dearly on the long run. Such marketers may no doubt understand the importance of digital marketing. The snag however is that many of them don’t really know how to implement it for their specific situations as may be related to their own specific types of businesses.

If you want to succeed as a marketer and to position your business very well in the digital world, there are two things you must first focus on. First you must decide on your brand image and secondly you must know the audience you are targeting with your marketing campaigns. Once you decide on these, it is then possible to send out effective campaign messages that help to get some action from your audience. These efforts help to position your brand/business for good results even in the complexity of the digital marketing world. 

 

Here is how it works:

Project Your Brand Image

Everything about your business revolves around your brand image. A brand image is simply a very fancy way your business wants others to see it. It is an all-encompassing picture involving your reputation and what you stand for. Exactly how you want others to see you, think about you and remember you anytime they think of a product/service.
For this reason, every single information, advertisement or marketing campaign on social media posts, emails, handbills, flyers, billboards, TV ads, etc. etc, must as of necessity reflect and project the brand image you decided for your business right from the outset.

For a brand image to be effective, it must’ve been shaped from the following:

Why must someone remember or buy my product?
What do people feel when they buy the product?
What is unique about the product?
Who are the target customers?
Why these customers and not others?
How will they react when they buy the product?
Will they be satisfied with the product?
What feelings come to people’s minds when they think about the product?
How generally do others perceive the product?

If you design a brand with these concerns in mind, it is bound to make impact and help your business to grow in our complex digital world. These are some of the concerns that helped shape the business outlook of popular brands like Microsoft, Apple, Google, Yahoo, Hp, Dell and many others.

Define Your Ideal Customer

You cannot successfully do any business without first defining who your customers/clients are. Because these are persons you must target, your first order of business is to decide on who your ideal customer/client is. You really need this because of the fierceness of the competition characteristic of the digital world. Knowing who you want to sell your products/services to is the first step to selling any product/service. You risk failure to sell products if you think of your customers in broad and nonspecific terms particularly in a highly competitive marketing place like the digital environment. Once you can successfully identify who your target audience is, it is easier to align it with your brand image. Everything else flows from there to give your business a very formidable foundation. Building your marketing strategy on a formidable foundation can be great for your marketing campaigns, leads, sales and business growth. Knowing who your customer is appears to be the most important step to growing your business by way of digital marketing. This is because without a clear target audience to market to, you may be marketing in vain. Marketing in vain can in no way help your business to grow.  To avoid that scenario, you must always endeavour to decide on a target audience first, and then you create a brand image to appeal to that particular audience. That is the surest way to make sales and grow your business in digital marketing environment.