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5 Ways eCommerce Merchants Can Increase Authorization Success Rates

To make more sales, it is imperative for eCommerce merchants to improve authorization success rates and reduce transaction declines. The eas...

Friday, March 27, 2020

Affiliate Marketing Tips to Earn a Passive Income Online

Affiliate marketing with a mobile phone photo of red flowers.
With billions of active internet users around the world, the internet is one huge place affiliate marketing presently thrives. I hardly know of any marketer presently who doesn’t like the idea of earning a passive income and most like to do so by way of affiliate marketing. That is the main reason for the increasing popularity of affiliate marketing. Point to note! To earn a passive income through affiliate marketing, you must explore ways to get buyers to buy a product without which you cannot earn any income as commission. The commonest way to get these buyers is to lure people to click the affiliate links embedded in your website and make a purchase. Sounds easy? Not quite! That is where your marketing expertise is really tested and many affiliate marketers really struggle with it with limited results. Here are some tips that can help out to get better results.

Decide Your Business Niche

 
Marketing experts always advise that you must choose the business niche you are passionate about. That together with the demand for the product you are marketing hugely determines how much passive income you can make from your marketing efforts. The reason you must decide on a niche you are passionate about is that it is the only niche you are likely to promote with unlimited enthusiasm because of the passion you have for it. If for instance you are passionate about sports, you can settle for sportswear or sports equipment as your niche business. The key is to make sure your passion product is profitable and there is enough demand for the product. That’s about the only way you can get to make passive income from marketing such product. 



 

Get a Functional Website

Your personal website acts like a front office where you display your products for sale. A functional website is the type that attracts visitors easily, well hosted, easy to navigate and sufficiently user-friendly to keep visitors engaged to do business with you. That is where customers and potentials customers know is the place they can find you. That is the place they will keep returning to with a view to doing business with you. A functional website is a prerequisite for earning passive income online in perpetuity.

Write Content Relating to Your Business Niche

That’s exactly what attracts readers who have common interest in your business niche. Be abreast with what your competitors are up to then craft blog posts to address similar concerns. Once your blog posts manage to address common concerns of your business niche and target market, they attract interested readers with similar concerns and worries. Such posts help you to address what your reading audience is interested in and what they are searching for online. Arresting their interest leads to arresting their patronage which benefits your business interest and passive income.

Embed Affiliate Links in Your Content

Affiliate links are designed to direct web visitors to affiliate products where ever they are on the web. Embedding affiliate links in your content is done with a view to leading your content readers by way of a click on the link to your products. This is very critical because you want readers to click on such links and make a purchase. When that happens, you earn a commission which you can earn in perpetuity as passive income for as long as your content readers keep clicking on such links and making purchases. You can directly invite your content readers to check out any of your links to find a great product or you recommend the product to them by endorsing it and stating clearly what problems it is designed to solve and it actually solves.

Grow an Audience

Your online audience contains your customers and potential customers. The bigger the audience, the better for your business! Growing an audience takes a bit of time but it is worth the while. If you have your website in place and you are regularly populating it with good content, that is the time to start building an audience. You grow an audience by promoting your content intensely through social media platforms, newsletters, emails, flyers and even by direct ads. This is how you get to arouse the interest of the audience for further action. Offering giveaways, gift coupons and freebies to your readers also helps to get attention and interest. Only an interested audience brings consistent traffic and consequently valuable leads and consistent sales. That on the long run translates to passive income.

Use Paid Ads

Growing a formidable audience involves all kinds of gimmicks. Getting people’s attention and moving them to take action is all that is important. For that reason, some affiliate marketers even go as far as tapping into the power of paid media ads to reach out to more people and get leads. Paid media has been found to be very effective in amplifying your marketing message. When you are running an ad, your objective is to create content that appeals to your buyers’ persona. It helps to reach out to the core segments of your target audience with a view to getting them to act appropriately. Cheap and or free ads run on social media as well as Google ads come in very handy here and they help to generate passive income over a prolonged period.

Write Product Reviews

Online marketing experts have determined that one of the best ways to get people to click the links in your content is to write product reviews. A very significant percentage of consumers which according to some experts is up to 70% rely on product reviews before they make a purchase decision. If such reviews are thorough, insightful and positive enough, consumers are more likely to take action. A good review must include the real benefits of the product, its features, how it can solve problems for consumers and its merits and demerits. Good reviews helping to attract good traffic also help passive income a great deal.

Write Product Comparison Posts

Online marketing experience has shown that not all the posts on your website must as of necessity be product reviews. You get better results by adding product comparison posts as well. Most consumers always want to know how your own product stands out and is different from that of your competitors. They need such vital information for their buying decisions. It is your duty to make it available to them by making credible, dispassionate and honest products comparison for their benefit. To appear very credible, instead of reviewing just one product, you can always review a range of products. That helps to provide a wider range of information helping the consumers to make their buying decisions. Passive income earnings become possible from such review efforts.


Monday, March 23, 2020

How to Stimulate Digital Marketing Environment for Your Business

Digital marketing with IPAD around potted flowers, folded eye glasses and a pencil.
If you are marketing online, you can use digital marketing to effectively stimulate a great business environment for your business. That is exactly what expert marketers do, the reason they appear to market like pros. You too can position your business online through digital marketing and also promote and market like the pros. Here is what experts recommend.

Create and Post Good Content Regularly

In the business of digital marketing, content is king. Creating and posting good content regularly is what helps to stimulate a great business environment for your business to thrive. Once you’ve settled for a target audience, a brand image, and the platforms you’re going to focus your promos on, next is to keep churning out good content to get the attention of your target audience. It is the good content that acts as a stimulant to get your target audience to act.



 

Provide a Lasting Value for Your Customers

Habitually, most people always buy stuff from people/businesses they know, like, and trust. That is one relationship that is built over time. When potential customers get to know your business well mainly through the good content you’ve been providing for them over time, they get to like and trust you with time. That is why when you establish a relationship by making a sale to a customer, it helps your business a great deal if you continue to nurture that relationship by sustained communication. Always remember that a sale is not all about getting a customer’s money in exchange for some goods/services. It is much more than that. A relationship sustained is much more valuable that a one-time sale. For this reason, you must have a goal of staying in touch with customers not only through posting content but through occasional emails and other forms of social relationship-sustaining communication methods. The ultimate goal is to attract repeat buying over time from customers you’ve maintained relationship with after the first buying encounter.

Build Brand Excitement and Referrals
 

Building brand excitement is one great way to stimulate a digital marketing environment around your business. Brand excitement helps to generate valuable referrals. When you generate digital marketing activities which propel ordinary people through your sales conversion to become customers/clients, you’ve established a valuable relationship. If you can sufficiently nurture that relationship, such persons can become great fans of your business that you can depend on to help promote the business to their associates, friends and family without any prompting from you. That is what helps immensely to generate invaluable referrals for your business.

Create More Paying Customers


This is exactly what you can use good content to do. Only paying customers keep your business concern active, growing and worthwhile. Once you have a lot of content on the platforms you’re focusing on to reflect your brand image, it is the time to set up a system to convert your audience into paying customers/clients. The more paying customers you have, the better for your business. When you keep posting content regularly and consistently, you inevitably generate good traffic and engagement. Through good traffic and engagement, with some incentives thrown in the mix, more paying customers are created.