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5 Ways eCommerce Merchants Can Increase Authorization Success Rates

To make more sales, it is imperative for eCommerce merchants to improve authorization success rates and reduce transaction declines. The eas...

Thursday, April 16, 2020

4 Internet Entrepreneurial Success Tips

A man wearing a dark jacket and a gold-blue wrist watch holding open a business newspaper.
Do you have an “entrepreneurial itch?” Great if you do! You are not alone. Millions of people are taking to the internet to either earn a second pay-check or a full time income. These are the people with sufficient skills and zeal to earn some income as internet entrepreneurs. Even though the internet may provide the right environment for everyone to do business as an entrepreneur, sadly not many get to make it real good in internet entrepreneurship. The reason for that is simple. The competition is extremely stiff and the skills needed are sharp and characterized by rapid changes as dictated by the rapid changes in the internet itself. It is therefore smart to seek wisdom and expertise from successful internet entrepreneurs who’ve themselves successfully sailed the stormy waters of internet entrepreneurship and they’ve great success stories to tell.


 

Here are some of the best tips common to most people who’ve succeeded in internet entrepreneurship.

#1. Set Only Achievable Goals

Be sure you stick with your goals once set. Make it your singular obsession to pursue those goals and the goals must be relentlessly pursued. Do not slack in that pursuit no matter the obstacles you may encounter, and they are very many along the way. The internet is full of distractions with many of such distractions promising all kinds of successful achievements. You must always have your eyes fully set on your own goals without allowing these distractions to slow you down or derail you altogether. Internet experts recommend that everyone must stick to their roadmaps as envisioned instead of changing the route to match customer or investor expectations. If you are able to stay organized and focused on your goals while avoiding mirages, your chances of success are brighter. That is the surest way to achieve your goals as set in internet business.

#2. Read Deeply and Widely

No doubt you must have heard the cliché, “readers are leaders.” That applies to every aspect of human endeavour including internet business. The more you know, the better placed you become as a leader in internet business. The internet itself is so rich with information that you can fully depend on it to learn about any subject or anything under the sun. If you are getting started in internet business, you are merely taking a path that has been taken by hundreds of thousands of others before you. The more you read and know about what they went through and how they solved problems to get to where they got to, the better for your own business. Learning from the experiences of others who have been there before you is the smartest way to get along in internet business.

#3. Diligently Follow Your Passion

Experts recommend that you should never get involved in internet entrepreneurship without the requisite passion for the business. Successful entrepreneurship is all about the passion you have for what you are doing. It is the service you are rendering that keeps you going not the rewards. In other words, it is service fist and rewards second and much later. This is the reason why most successful internet entrepreneurs teach that it is best to always choose passion over pay-check if you want to succeed quickly. They all agree that it is this deep-seated passion that separates most visionary entrepreneurs from their peers. Internet entrepreneurs who are genuinely passionate and consistent about what they’re doing and why you’re doing it tend to succeed better than others. When their main focus remains on churning out the very best always, the results are better and money inflow follows as a natural consequence. That is success.

#4. Learn From a Mentor

Internet business mentors are everywhere if you care to look deeply. They are there for a reason. Everyone needs a mentor at some point in their business development. Mentors are not only experienced people in a business you are involved in, they always have great ideas to share at all times. Given that every entrepreneurial journey always has its highs and lows, who is best to turn to if not someone who has experienced the highs and lows in the past? That is your mentor. It is highly beneficial to your own business if you choose mentors from the same industry you are. The reasons are rather obvious. It is only your mentor you can bounce an idea off of and you will neither expect to be judged nor have the idea stolen. That is a very encouraging scenario for persons who crave success in internet entrepreneurship.



 

Sunday, April 12, 2020

How to Use Affiliate Marketing to Drive Better Conversions

Two affiliate marketers with two computers working on white notesheets with pencils.
With increasing popularity as a very viable online business, Affiliate marketing remains an exemplary business model where brands partner with bloggers, influencers, publishers or other brands to promote their products/services in exchange for commissions. This partnership works well because Affiliate marketing is efficient, flexible and, with a pay-for-performance commission framework that is well defined and understood by all partners.

Here’s how affiliate marketing helps to drive better conversions for your online business.

Brand Management

Every partner in an affiliate program characteristically brings some value to the table in the affiliate relationship. This value is fully within the control and direction of each partner. By working with many affiliates, brands get the valuable opportunity to partner with a diverse set of publishers who cater to a range of audience sizes and demographics that they know and have been working with for some time. Since affiliate marketing allows each brand full control over who they choose to partner with as affiliates and what messages they present through these affiliates, they have the leverage to diversify their marketing efforts and can strategically target customers as a result. Both brands and affiliates manage and control their marketing efforts as it suits their capacities and styles with good end results as the bottomline. Thus, brands can set clear business goals and align with their affiliate partners who help them reach their targeted customer base. That is the reason why brands like to work with the exact types of affiliate partners who are best positioned in their individual managerial capacities to help them achieve their set goals.



 

Growing Trusted Partnerships

Every business is based on trust particularly in affiliate partnerships. When a partnership thrives on trust, it is effective. Building on this trust somehow increases the effectiveness of the partnership. With trust, brands collaborate closely with their affiliate marketing partners to develop messaging that showcases the brand’s selling points and at the same time also appeals to the affiliate partner’s carefully cultivated audience. The partnership grows stronger when brands and their affiliate partners work together in pursuit of mutually agreed upon objectives based on trust, rather than working on conflicting priorities in an opaque and unaccountable process which distrust engenders. When trust exists and brands and affiliate partners fully collaborate well, affiliate marketing helps to drive increased conversions.

Optimizing Affiliate Efforts

Because of the efficiency and flexibility of affiliate marketing, with a pay-for-performance commission framework fully in place, each marketing partner’s performance in an affiliate model is individually and separately tracked and measured through affiliate technology providers. This allows brands to make real-time evaluations to determine which partners are most effective for driving conversions.  Each partner’s performance being well known can thus be individually optimized for better performance. Brands which get most value out of affiliate partnerships tend to work more closely with their affiliate partners to tailor their campaigns to receptive audiences. These brands see and work with their affiliate partners as an extension of their brands and this helps conversions a great deal.

Maximizing Promotional Efforts

Partners in affiliate partnerships are all individual and separate business persons/entities who are in the business for profits. They thus do their promotions separately based on their individual resources and capabilities. The audiences they promote to are also separate and diverse. Since commissions payment directly relates to individual marketing efforts, affiliate marketing helps to maximize promotional efforts for more conversions. The reason why Affiliate marketing also allows brands to maximize their promotional offerings and best-selling products by specially directing them at a trusting and loyal audience! It helps conversions a great deal if brands deliberately dedicate their marketing budgets on actions that help them to generate better returns on investment. One of such actions is to explore all ways to maximize the promotional efforts of all partners in the business.