Featured post

How Link Signals Affect Today’s Search Landscape

Technically, link signals remain one of the most influential factors in how modern search algorithms assess site authority. Over time, searc...

Friday, June 26, 2020

5 Simple and Creative Home Business Ideas

Working at home with Ipad, potted plants, pencil and eye-glasses on top of garden table.
The forced lock-down of people at home because of covid-19 pandemic has made many people to have another look at businesses they can do in the interim. Many are just realizing that you don’t really need to commute and be in formal office environment to do something profitable to better your life. Necessity they say is the mother of invention. What you really need is to be a bit creative and to think out of the box to get something going for you.

Here are some 5 creative home business ideas you can consider.

1. Affiliate Marketing

With access to a computer and the internet, you can easily become an affiliate marketer working from home. Selling appears to be the biggest problem of product merchants. Affiliate marketers help to mitigate that problem. The relationship is simple. All an Affiliate marketer needs to do is to simply partner with product merchants to help market their products. Once a sale is made, the affiliate marketer gets paid a commission if that sale is directly attributable to his marketing efforts. It is as simple as that and anyone can thus get to be an affiliate marketer working directly from home. Affiliate marketing is one of the best small business ideas you can easily start and do from home even with limited skills and experience. Just get yourself a computer/laptop, a good internet connection and a marketable product; you are in business working out of your home.



2. Handmade Products

Handmade products are very suitable business ideas especially for women still raising a family. Many women can decide to bake cakes, make chocolates, biscuits, scented candles, knitted apparels, face masks, hand crafts, etc. etc. and sell out of their homes. They only need a very small capital outlay to buy materials and inputs. With their skills and creativity, they go to work to make good marketable products in high demand. These they can make and sell out of their homes to satisfy customer demands and even through a specially designed website for a wider reach.

3. Teaching Online Classes

As they say in human relations, everyone knows something better than someone else. That “something” can be taught to others as an income-earning activity. There is no doubt you are aware that teaching is a very noble activity even as a business. You get satisfaction from helping others to gain some knowledge while others get satisfaction from being able to learn something from you. If you get to make some money from this relationship, it is all well and good. It thus becomes a good and respectable business for you to make some money from. If you have a teachable knowledge about something, there are good platforms on the internet where you can complete your profile and get paid for tutoring and creating online courses. Teaching a good course on demand online is one of the best ways to earn some money from home. If you have a smart computer, stable internet connection, and a deep passion to teach and learn, you can be in some teaching business working out of your home.

4. Skills Coaching

This is a bit similar to teaching online courses but instead of just the information, you need to teach specialized skills here. Most of these skills relate to extracurricular activities like sports, playing musical instruments, music, singing, dancing, gymnastics, body building, painting, sculpting, molding, carving, carpentry, etc. etc. It is a great small business idea to teach any of these skills on demand if you have the knowledge and skills. It makes some business sense too to think of getting together with some other skillful persons and pool your skills together to establish an academy for such skills. That done, it is possible to get good patronage and make money as well!

5. Social Events Planning

This is one great business idea which helps to take pressure off most celebrants. No matter how depressed the world has become as a result of the ravaging pandemic, life still goes on. Anniversaries, birthdays, marriages and other important social events are still taking place even at reduced scales. Despite the effects of the pandemic, there is still money to be made from social events planning. Some people may appear poor but many still like to spend some good money to once in a while celebrate events which are very important in their lives. That is where the business of helping to plan and organize such events becomes very handy. Anyone with some experience no matter how little in organizing mere picnics or even birthday parties can do this business. If you have the right connections, it is possible to be in high demand to render this service to many and diverse people, families and even corporate organizations. Total and comprehensive packaging of every activity that is required for each event can be scaled to be one of the best profit generating small business ideas anyone can think of in any community.

Thursday, June 25, 2020

5 Easy and Creative Marketing Campaign Strategies

Huge green and white marketing strategy road signs.
Taking a creative approach to your marketing campaigns is one great way to increase your online presence and improve traffic to your website. Even if it involves spending a little money on creative approaches to your digital marketing campaigns, getting good traffic from such efforts somehow enhances your business revenue. Once in a while, a good marketer needs to spruce up the marketing content of his business. If this need arises, the first thing to do is to work on your marketing campaign strategies in a creative way.



You may choose to try these here 5 creative marketing campaign strategies if you want to give your business some boost.

1. Routinely Create Fresh and Engaging Content

In online marketing, content is always king. The more and better the content you produce to enhance your marketing efforts, the better for your business. Online audiences respond better to engaging and current content which provides them real value. This is exactly where blog posts come in very handy. Your blog may be the first place customers hit when they have questions about products or solutions like the ones you provide. If your blog posts are engaging, relevant to your product, and remain up-to-date, they tend to encourage more visitors who are initially attracted through a search query to explore your website further. Engaging readers longer on your website content can lead to conversion and eventual customer. A creative content marketing strategy results in more engagement from your content readers. This leads to more and better conversions, leads and sales.

2. Use Video Marketing

What video marketing entails is to creatively use videos to promote and market your products. Videos tend to have a unique way of helping to increase engagement on your website particularly when they are used to demonstrate the use of products or to suggest uses. They practically tell a convincing story which can help your brand to resonate effectively with its target audience. Thus, videos can become very powerful outreach tools when they are produced in a conversational, measurable and actionable way especially personalized to the consumer.

3. Generously Use Enticing Giveaways

Generally, most people love the prospect of getting something for nothing no matter how token the object is. Giving something related to your brand away as a token gift is one creative way to market a brand or to attract customers. This is why many businesses use branded products like ballpoint pens, calendars, branded mugs, tea sets, stress balls, customized dress socks and neck ties, face towels, handkerchiefs, key holders, notepads etc etc, during such events as product launches, trade shows and product promos.

4. Design and Use Graphics for Branding

Images and graphics if well designed and deployed always have a very unique ability to arrest customer attention. They help to provide a seamless website experience for your website visitors. That somehow enhances the overall customer satisfaction for those website visitors. Images/graphics convey to your target audience at a quick glance what your business is all about and represent a brand that has something of value to offer them. When creatively used, images/graphics eloquently tell the story of your brand to visitors. The reason they’re very effective marketing tools. With good images/graphics on display, a visitor’s experience on your website actually starts even before they click to access the homepage. Therefore, for your online digital marketing strategies to actually work to effectively inspire visitors to click through to your website, the graphic design used in your ads must prioritize creative marketing strategies that match the target customers in terms of culture, lifestyle, and messaging. That enhances their real effectiveness.

5. Promote on Social Media

These days, nearly everyone is on social media for one reason or another. When used creatively, the popularity of social media can be deployed to provide a huge advantage for your promotional efforts.  Social media is an excellent platform to showcase authenticity in a very graphic way. With the ease to share updates of content and photographs regularly, social media manages to keep the attention and engagement of your reading audience for prolonged periods. It easily promotes customer interaction by allowing customer comments on your posts and photographs. This tends to amplify messaging to reach new markets which are likely to share important characteristics with your initial contacts. By responding to these comments, the brand not only further fuels sharing but also makes contacts feel valued. That is good for trust building, leads and conversions. If social media is used creatively, it allows for improved market performance without having the audience feeling as if they’re being sold an item or service.