10 Effective Digital Marketing Email Automation Tools

Are you into email marketing? I guess you are doing great. You can do even better with email marketing automation. Yeah, you heard me right. Believe me these online tools are fantastic tools you can deploy to boost your email marketing business. Email marketing has been around for quite a while but it is still very popular among digital marketers because of its ease of use and cost effectiveness. The earlier serious drawback of email marketing was having a credible email list but email marketers can now overcome that by tapping into the services of online email marketing services providers via software tools.

 

Here are some effective email marketing tools you can try on your own. They are highly recommended by expert marketers.
 
1. MailChimp

MailChimp makes marketing automation faster for you. They have pre-built templates and ready-made segments that you can use to design your emails. Offering 1-click automation, MailChimp makes automation a cakewalk. If you use MailChimp, you can send drip emails to people based on how they interact with your website. With that, you can send different emails to someone who abandoned their cart and someone who was checking out different products. MailChimp comes with many integrations that enable you to expand your work horizons with MailChimp’s automation features. It’s an all-in-one solution to make marketing easier.

2. Privy

Privy is designed keeping in mind small and medium sized business owners. In many cases, these business owners don multiple hats. Privy’s automation solution is made so that you can design your emails, market them, and synchronize them to other platforms. If you use Privy, you can also incorporate unique codes in your emails that can be automatically synchronized with your BigCommerce and Shopify stores.

3. MailerLite

MailerLite is simple, easy-to-use, and provides great flexibility. You don’t need to be a pro to use it. But, that doesn’t mean you won’t get access to all of the advanced features. From segmentation to personalization, you get it all, minus the hassle!

4. Constant Contact

If you’re new to marketing automation, Constant Contact is the right pick for you. It’s designed for beginners, so everything is easy-to-use. You know the best part? This tool comes with online training and top-notch support. Therefore, if you aren’t sure how to proceed, you’ll always have some help. They also have real-time tracking tools that will help you see who’s opening, sharing, or clicking on your emails. Another great feature of this tool is that along with emails, it also allows you to manage tickets or event invitations.

5. Email on Acid

As most marketers very well know, it can be quite embarrassing to send out an email that has broken links, shoddy formatting, or issues with code. To save you from it, Email on Acid lets you preview your email and send it from your email service provider. Alternatively, you can also upload your HTML to their system. Overall, email testing is a useful feature for when you have very important emails to send. The best part is that you can preview how your email looks on mobile phones, tablets, and other devices.

6. ActiveTrail

Do you want to increase your email open rate? Try ActiveTrail’s automation exclusive feature for this. Using Big Data, they find the right times to send email to each recipient. For further optimization, they also have a separate A/B testing module. It allows you to send your email to a limited number of users first to see how they respond to it. Based on the analysis, the module tells you how successful an alternative version would be. Their tool sends out the version that it predicts will be more successful.

7. AWeber

Sending an email once to your subscribers may not be enough. You may have to follow up with them before you get a response from them. With AWeber’s Follow Up feature, you can automate this task without any hassle. Based on ad tracking, you can categorize your subscribers using this automation tool. Another added advantage of using AWeber is that you can always rely on them for support. They’ve built up a reputation as one of the most trustworthy companies out there.

8. Sendinblue

Along with email marketing, Sendinblue also has options to automate SMS messages. Using their drag and drop builder, you can create automated workflows and even segment users. They have two different workflows for automation: beginner and advanced. The basic one is to send out automated emails when a user signs up or when it’s their birthday. The advanced one can handle tasks like tracking customers’ purchase journeys through lead scoring.

9. Zoho Campaigns

Want to win over your website visitors? Personalized content can work wonders for you. Zoho Campaigns’ automation features are aimed at nurturing and engaging leads by leveraging personalized content. Want to know more? You can send them a series of action-based emails or send them an email for a special occasion. Their autoresponders also enable you to form a closed group so that you can target your message to a focused audience.

10. Ontraport

With Ontraport’s automation feature, you can write, design and schedule emails for your campaigns. With integrated segmentation, it allows you to send the right messages to the right consumers at the right times. You can assign customers and leads based on various criteria including interests, behavior, lead score, and more.

8 Tips To Set Up Effective Email Marketing Campaigns

Some marketers may consider email marketing “old school” but it is still very effective in digital marketing campaigns. It is one of the most popular forms of marketing among marketers because of its relative ease of use and cost effectiveness. If you have ever signed up for any free program online or purchased something online, you must have left your email address on the site as a requirement. By doing so, you just joined someone’s growing email list and email marketing audience. That opens the way for you to receive unsolicited marketing emails until you decide to opt out if you so choose. Among online marketers, the hype always appears to be on influencer/social media marketing, blogging/content marketing and the like, but many always compliment these efforts with email marketing campaigns. The reason is, email marketing works and it is hugely effective to market any brand.

 
These tips can help you to set up an effective email marketing campaign for your business.

1. Clearly Identify Your Audience

Your email marketing campaigns can hardly gain traction if you do not know your audience well enough. It is a waste of time and efforts creating an email campaign if you do not know what your audience wants, how they want it and in what form. You must find out the kind of tone your audience responds well to as well as their status, education and age demographics. It is when you know your audience well enough that you can effectively create your marketing messages and segment the messages well enough to make them sufficiently impactful on your audience. Such are the kinds of messages most needed for your email marketing campaigns.

2. Build an Email List

Email list is a very valuable asset for email marketers. If you have the time and resources, you can build a credible email list yourself. However, building a quality email list takes quite some time. One credible way around that is to tap into the resources of professional email services providers like Mailchimp, Moosend, SalesFlare, Omnisend, Bitrix24 and other online services for same purpose. Some of this software can also help with email scheduling, timing and automation. What really matters however is to be sure your emails are, delivered intact to your targeted audience sometimes in the thousands without too many ending up as junk mails or worse, spam mails.

3. Source Email Campaign Software/Tools

If you choose to start your email marketing campaign through traditional email clients, you will end up with severely limited results. The reason is simple. By using this method, you risk having most of your mails ending up as spam, thereby depriving your recipients the benefits of the messages. One credible way around that is to use the services of online email campaign software that can provide you with all of the tools you need to get the job done effectively. You can use the services of professional email services providers like Mailchimp, Moosend, SalesFlare, Omnisend, Bitrix24 among others. These software come with various tools/packages to enable you choose what is right for your business. Once the results you are getting are good, it means the software is good.

4. Set Achievable Targets

As marketers like to say, you cannot achieve a target you cannot see and you do not have. Without a target, you are simply marketing in the dark. Setting achievable targets is one credible way to set up an effective email marketing campaign. It allows you to know from the outset of the campaigns exactly what you want to achieve, and how you will achieve it. Without set targets, you cannot design your content in a way that will target your customers effectively. Some of such targets include but not limited to the number of new customers attracted to your business over a given period of time, number of leads, volume of sales/revenue and the number of your existing and returning/repeat customers.

5. Market with Quality Content

In digital marketing, content is always king. The better the content, the more the in-bound traffic it attracts. For this reason, before setting up an effective email marketing campaign, you must make sure that your content is educational, informative, entertaining and attractive enough. This is why you must design your emails like a pro. Pay special attention to your branded logos, the right fonts, brand and color themes that make your emails attractive and easy to read. If you are marketing with videos/graphics/photographs, make sure they are of very high quality. Avoid overcrowding your emails with too much text that will not allow the text combine and work effectively with your images for good results.

6. Optimize for Mobile Devices

According to Google reports, over 60% of online searches are now attributable to mobile devices particularly smartphones. What that means is that more and more people are checking their emails on their smartphones. That makes it imperative for you to optimize your email messages for mobile devices. By making sure your email marketing campaign is compatible with mobile devices, you get better results. If you are using the right email marketing campaign software, that’s great. With it, it is a given that most emails will be compatible with mobile devices.

7. Follow-Up Feedback Emails

Effective and result oriented email marketing depends hugely on feedback mails. Never you ignore them. If you do not follow up on your emails, email marketing campaign can hardly be effective. In email marketing, persistence is key. Shooting off just one email is not likely to have enough effect on your customers. A repeated effort tends to get better results but let moderation be your watchword. Do not overdo it.  Overdoing it may infuriate some customers enough for them to unsubscribe from your mailing list. Luring your customers into a mutually beneficial conversation is what your target should be, not annoying and scaring them off. Responding sensibly to the feedback from customers’ emails can guarantee and sustain such beneficial conversations.

8. Regularly Review and Analyze Performance

Measuring and analyzing results is the only credible way to find out if you are doing well and how well you are meeting your set targets. Therefore, you must spend quality time to analyze your previous email marketing campaigns to ascertain if your efforts are yielding good results as targeted. If you are using the right email-campaign software, they have tools that can help you find out more about who responded to emails and the conversion rates. You get info about how many mails were delivered and how many were acted upon. Critically analyzing this info helps you to properly design and deploy your next campaigns for better results.

Last Line

If you are thinking of effective digital marketing, it is best to think about email marketing because of its ease of use and cost-effectiveness. These tips about can help you plan, deploy, analyze results and re-launch other marketing campaigns to get better results. If you want to rely on email campaign software, use the ones with user-friendly tools that are most effective. Without careful planning and deployment, email marketing may be mere time wasting efforts. Worse still, some emails may indeed hurt and put off some customers from doing business with you. These tips will help you to avoid such pit falls.