Effective Digital Marketing Techniques in a Pandemic

Even within a pandemic and restrictions on movements, every digital marketer wants to remain in business. Effective digital marketing techniques come in very handy in that quest.  With social networking, digital marketers do quite a lot of amazing things in their businesses at these times as well. However, there is much more to digital marketing than just networking on social media. Other techniques are also effective and allow you to have more and better control over your marketing activities. If you are a digital marketer who feels like your business is restricted due to the pandemic, here are some other forms of digital marketing techniques you should be paying attention to right now.

Leads Generation

You can directly create leads generation on your website through its landing page. If you provide something of value on the landing page of your website to your potential customers, some will be willing to sign up for your newsletter. By asking your website visitors to sign up and get some tokens, eBooks, discount coupons and suchlike enticing giveaways, you can be collecting signups to build up your email list. This list, over time, becomes a very valuable asset for your email marketing activities.
 
Incorporate SEO

You may do better in digital marketing if you blog for business. Doing so is to attract traffic back to your website. If you are regularly creating blog content on your website, you need to optimize the content to make it visible to search engines. The reason you must incorporate Search Engine Optimization, SEO. By this, you can deliberately work some well-chosen and specific keywords into your content creation to help drive more traffic to your website from people searching the web. That is organic traffic that search engines are in the best position to send your way.

Use Email More Productively

You can use email marketing productively by using it to keep your customers and potential customers updated on your latest promotions, new products/services, behind the scenes activities, and upcoming events. You can use emails to follow up sales and to get feedback from your customers on how satisfied they are with your product(s). If productive, such emails can help you to get more repeat business with less prospecting efforts on your side. If you need to ask your customers business-boosting questions, conduct surveys, and have fun creating good content for your email newsletters, emails are handy. To keep your audience interested and engaged with you, emails come in very handy as well.

Dependable Online Passive Income Avenues

Passive income is income you earn even without making any additional efforts. It is about the most convenient income avenue even amidst restrictions as occasioned by the current covid-19 pandemic worldwide. Most online passive income avenues require at least some initial investment if not regular management in order to be truly successful. The following are proven online passive income avenues you can earn good revenue from even within restrictions of the pandemic.

Affiliate Marketing

Affiliate marketing is the process of helping a merchant to sell a product/service and you earn a commission for your efforts. Online, what affiliates do is to help direct traffic from their personal pages to a merchant’s brand by way of links. They are often paid commissions for the clicks that turned into purchases via those links from their web pages. Once in place, it keeps earning commissions once buyers click the links to make purchases. That is passive income which affiliates can earn indefinitely even within pandemic restrictions. Some affiliate marketers can earn up to $100,000 per year from passive income alone.

Intellectual Property Rights

Just as it happens offline, you can also earn passive income from intellectual property online, if you can sell something of value digitally. You can earn passive income from intellectual property rights on specialized downloadable contents such eBooks, music and songs, graphics and photographs, how-to videos, aerobics, hobbies, languages, games, cooking and such like activities other persons are interested in.

Content Creation Across Social Platforms
 
If you blog for business as most digital marketers are doing, you are already creating content. What you really need is to get better at it to turn it into a passive income earner. The reason is because, content creation is now one of the most rapidly growing and dominant forms of online incomes nearly every marketer can tap into. Nevertheless, be sure your content is of high quality. It must be informative, educating and even entertaining enough to gain readership and followership. If your blog content is of high quality, it will better project you as an established creator, some kind of expert or leader in a specific niche. That is especially true in an area where you already know there is a high demand for advice or special interest. When you are good in what you do as a good content creator, you set yourself up for passive income for as long as your content is in demand. Duplicating yourself and your content across multi-channels is one great way to get you and your brand known. Therefore, you can scale your content across multiple social media channels to increase exposure, traffic and income. To grow followership exponentially, you need more than just creating good content. You must stand out and be different, consistent, and dependable and the content you create must be especially unique. That is what attracts the numbers and the income.