6 Recommended Books to Reboot Your Digital Marketing Strategy

Readers are leaders. This holds true even in digital marketing. You cannot afford to do same things repeatedly and expect different results. Refreshing and rebooting your digital marketing strategies is one great way to lift your game in digital marketing. You need to know about the thoughts and valuable insights from the activities of expert marketers. Reading great books written by experts helps a great deal in that quest. We did some extensive research on the subject, and will like to recommend as follows.

1.“The Digital Marketing Handbook” by Robert W. Bly. Arguably, no one knows marketing better that this author, especially when it comes to coordinating your digital marketing strategy with print. Robert W. Bly is a prolific writer with proven authority on this subject matter. You’ll learn a great deal from his thoughts. 

2. “The Content Marketing Handbook” by Robert W. Bly. In digital marketing, content remains king. This book is one book every serious digital marketer must read. It offers tons of strategies and tips to help you build a powerful content strategy.

3. “The Naming Book” by Brad Flowers. For many digital marketers, coming up with a suitable name for their businesses is always very difficult, but it shouldn’t be. Branding expert Brad Flowers in this book lays out a systematic guide to finding the best name for your business. You’ll find it handy.

4. “Ultimate Guide to Local Business Marketing” by Perry Marshall and Talor Zamir. With major search engines like Google, Yahoo, and Bing returning local businesses as results on more than a billion daily searches, Google Ads expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. A great guide no doubt.

5. “Ultimate Guide to Link Building” by Garrett French and Eric Ward. As many digital marketers very well know, building and hosting a website is only the start of an online marketing strategy. There is usually much more to be done, just like link building for instance. To get real traction, marketers need to master the power of link building. These authors made huge efforts to show how to create a masterful linking strategy that gets you in front of more customers. Doing as they say usually translates to more valuable inbound traffic to your business website.

6. “Guide to Direct Response Social Media Marketing” Second edition, by Dan S. Kennedy and Kim Walsh Phillips. Millionaire-maker Dan S. Kennedy and Walsh Phillips in this book clearly show how to convert every like and share to reach customers on social media without wasting too much time and efforts. With nearly every digital marketer now taking full advantage of social media to promote their businesses, reading this book reveals how to benefit immensely from social media marketing activities.

Final Tip: You can get most of these books from Entrepreneur.com and Amazon.com. Get them and read them. You’ll be glad you did. Don’t forget to thank me later.

Effective Content SEO Strategy in Brief

Developing a content SEO strategy by marketers is not always a very easy task. Marketers need it for good marketing results though. It is thus inevitable that marketers must have a good content SEO strategy if they want their marketing businesses to survive competition. A good content SEO strategy requires good planning, skillful and deft deployment of carefully selected keywords in your content. Despite the difficulties involved, it is doable and worthwhile. Expert marketers recommend that for a good content SEO strategy, deliberate efforts must be made to properly place and site targeted keywords in your content. Doing so helps to provide the ideal content that appeals to a very broad audience. That is what helps a business website to get valuable organic traffic.

To have an effective content strategy, marketers must first search for and settle for the keywords suitable to their business niche. You can do this by using comprehensive SEO toolset like Ahrefs.com. This tool helps marketers to identify keywords not only based on their search volume, but also with information about how difficult it might be to rank your business within the keywords. Now, that is very valuable insight that smart marketers cannot afford to ignore. With such insights marketers have access to very valuable information to enable them work smarter not harder, by getting the most out of their own individual efforts.

Marketers can also use software that utilizes data and online search results to analyze briefs for search volume, SEO difficulties, and the length of content to help content writers compose very valuable drafts. Automation can help these processes even better to save valuable time and resources, by streamlining the content pipeline to add consistency and stability to it. The bottom line is a good SEO strategy and these efforts come in very handy in that quest.
 
It is imperative for marketers to attempt to provide at all times, content that Google can insert into its “People Always Ask” results. For organic traffic purposes, this must also be an important element of your content SEO strategy. Marketers now know that these types of Google-featured results aim to predict what else a user might want to know. That is why Google inserts a trustworthy source amongst its search results and even clips out a section of your article source to embed in the page. When marketers work to build outlines on their content pages that are detailed and thorough enough, Google may surface these pages and offer keyword rankings based on the natural value of the information the content serves.

In matters of using links in content SEO strategy, you can hardly have anything as helpful as building links even though experts recommend that links be used very sparingly and intelligently. If not, they could backfire on the marketer through punitive actions from search engines. About four to five internal links per article is ideal and recommended. If a major search engine like Google for instance detects that your backlinks are, stuffed densely and haphazardly into the body of your content, it will reject them and punish your website for it. Additionally, these links must be to credible and verifiable sources. When backlinks cite properly to credible sources, they help to increase your own credibility through offering accurate information.

It is good for your content SEO strategy if you endeavor to streamline your articles with Google requirements. If you write for Articles Directories for instance, it is a requirement that you include an “Author Box” or “Resource Box” on your articles. This box must include the author’s name, photo/Avatar, a bit of information about the author’s background, qualifications, experience and in some cases a link to his website. This works to help the author meet Google’s standards as a source of credible and authoritative information. Google is very particular about providing its users with the highest quality information. If you have built your own online identity/reputation as a trusted source, Google is glad to share your information with its users. That helps your content SEO strategy a great deal.