6 Essential Digital Marketing Tips for New Marketers

As a result of the forced restrictions occasioned by Covid-19 global pandemic, many more people are taking to digital marketing. These people may be new in the world of digital marketing but they do find it essentially rewarding though. New marketers into the digital marketing world easily discover how digital marketing can help to grow their businesses online. They find that they can promote their products better and at lower costs, increase the search rankings of their websites and build their brands much faster. Being new in the business may be intimidating, but new marketers quickly discover that there is room for everyone to do business successfully on the internet provided they know what they are doing.

If you are a new online marketer and you are desirous to start off on the right foot and to quickly get some traction online, do not ignore these six tips.

Tip #1. Establish Your Online Presence

Even if you are new in digital marketing and no matter the type of business you are involved in, having an online presence is crucial to generating new leads and building your brand. Digital marketing is not only essential to growing your business, it is the real key to unlocking its potential. If you launch your business website, you can establish your online presence very strongly by exploring everything that website development and SEO have to offer to your business. Doing these things consistently online with some digital marketing strategies helps to quickly establish a very strong presence for your business online. Strong online presence usually translates to more and better traffic and business.
 
Tip #2. Create Quality Content

In online marketing, content is king. The better the quality of your content, the more useful it becomes. For this reason, when are you are building a website, social media presence, or any other digital campaigns, do not ignore content marketing. Without it, building your brand and attracting organic traffic to your business are usually uphill tasks. Other visuals are hugely important on your business website but quality and relevant content are almost indispensable in your web advertising schemes and strategies. That is what helps to get the much needed traffic to your website. Even with experienced marketers, from crafting blog posts to infographics, finding the right kind of content that speaks to your audience is at times a matter of trial and error. Even at that, marketers tend to do better as they try their hands on a combination of efforts. To get what works and gets results, a combination of quality content types, like text and video, text and photos, text and graphics usually provide a rich experience for your audience to appreciate and respond to. New marketers cannot afford to ignore this.

Tip #3. Target the Right Audience

Yes, marketing the right product to the right people at the right time is hugely beneficial to marketers. This is why new marketers must always endeavor to target specific audiences with their marketing campaigns. For instance, depending on the product you are selling, you need local SEO on your website to find your targeted demographics. With local SEO, you can directly target customers from your street, county, city, state and your country. The advantage of local SEO lies is its ability to help marketers focus on and to get customers from their local environments. Local SEO helps your business to build a stronger ranking in the towns or geographical areas where your customers are most likely to come from. With that, your business will thrive better by directly reaching those who need your products the most. That is direct audience targeting.

Tip #4. Set Long-Term Goals

Marketing without set targets and goals is not helpful to new marketers. Digital marketing is most effective when you set out with clear goals and how you intend to achieve the goals. If you are new in marketing, having a specific goal in place helps to kick start your journey. You can for instance set targets for the marketing tools and channels you are using, set your expected inbound traffic volume, leads volume, sales volume and so on. As you market along, with the help of online analytics tools, you can measure the results you are getting, take decisions and redirect or rejig your marketing campaigns to improve on your results.

 

Tip #5. Create Brand Awareness

The biggest challenge you may face as a new marketer is how to effectively get your brand out there in front of customers. Technically, that means how to effectively create brand awareness for your brand. Here, you need the right strategies to build your brand online. To do it effectively, you need to pay attention to the basics of online marketing. First you need a user-friendly business website that is optimized for search engines. That means it will have its own unique SEO. On the website, pay particular attention to the right text fonts, colors and logos and exactly what you offer and what makes you different from your competitors. This info helps to distinguish your business, giving it a good online presence. Having a distinguished online presence usually opens multiple pathways for connecting your brand with users. That helps to improve your website's online authority which brings in more traffic to the website. Marketing online is a matter of building a credible online image for your business and you can use an array of digital marketing tools to do so efficiently. That helps to build your brand through the resultant brand awareness from these efforts.

Tip #6. Make SEO a Priority

These days, it is inevitable that every digital marketing website must be optimized for search engines. Search Engine Optimization, SEO is what search engines rely on to send organic traffic to websites. SEO involves a wide range of tactics, techniques and tools that help you monitor and improve your position in search results. If you have the knowledge, you can do SEO for your website yourself, but if not, hiring a webmaster or any other technical expert to help you out is a good idea. SEO gives you an objective glimpse into what your consumers want and what grabs people's attention. For that reason, SEO doesn't just increase traffic to your website, it also helps to improve the quality of your leads. With a good SEO, your website benefits from direct organic traffic, meaning you get visitors from organic web searches free of costs. That, no doubt helps to enhance your web presence and visibility a great deal.

7 Proven Ways to Grow Your Service Business Online

Service businesses are now taking very prominent places online just like many other businesses. Many are still coming into the market daily thereby making the industry seriously competitive. Since everyone is struggling for space and attention to do profitable service business, businesses are always in search of viable ways to do better business. Online marketing is one of the best strategies service businesses can use to improve on their services and do better business. By engaging the best digital marketing tools and strategies, service businesses can better reach their clients/customers and be able to manage them better. That translates to more and better business.

Here are seven proven ways you can rely on to grow your service business online.

1. Know Your Target Clients/Customers

No doubt you know the service you are rendering. By knowing your clients/customers, you can serve them better. Knowing your clients/customers well enables you to draft and send the right marketing messages online. If you are able to define them well enough, know their needs through certain characteristics, features, and other salient facts about them, you then determine how your service business will fit them. The better you know them, the easier you’ll find it to reach out to them, with the right marketing messages, through the right channels and the right way.

2. Have a Well-Hosted Website

It may surprise you to know that these days, when people want to look for a service business to engage, their first point of call is usually the internet. They first search online for local service businesses near them or in their locality. That is the reason an authoritative website comes handy.  Such website helps to provide online, your detailed service business information which includes the types of service(s) you offer, how you offer them and any other useful content information. The website helps to support your brand, reinforce it and grow it online by providing a smooth and intuitive user experience to all visitors. That is good for business no doubt.

3. Build Your Brand

Most online marketers are always in the business of building their brands in perpetuity. Service businesses are no exceptions. Fact is, there are thousands of service businesses competing for attention online and your potential clients/customers know this. They know they always have lots of these businesses to choose from. That is why you must always stand ready to provide strong reasons why your brand is preferable to others. Doing so helps to secure good patronage for your brand if you position it well enough. So, you must consciously build your brand online. Building your brand simply means familiarizing your potential customers with your business as distinct from all others in its niche. If your service business is well branded, that will help to distinguish it from the other service businesses. Good branding helps to give your service business a friendlier, more recognizable and memorable outlook. Online, you can better help that by choosing unique brand colors, logos and fonts for your website displays and content. Somehow, these help to enhance your online presence by creating a consistent image for the consumers of your service to see and easily remember.
 
4. Create a Blog

Every service business needs a quality blog for the sole purpose of attracting more potential customers to its website. Marketers have discovered that blogging is one of the most important segments of a successful content marketing strategy. It helps to attract the much needed organic traffic to the website. So, if as a service business marketer you want to attract organic traffic to your website, all you need do is to create a quality blog. Regularly populating the blog with educational, informative and even entertaining content is one great way to grow its readership. You can through your blog answer trending and burning questions, become an authoritative resource for service delivery information to interest and excite your customers and potential customers. Marketers that are able to use their blogs to discuss versatile topics, share useful info about their business niche, publish tutorials, how-to posts, tips and tricks posts, case studies, statistics reports, and similar informative content tend to get a very good online attention and exposure. That helps with good organic traffic and increased business.

5. Get on Social Media

These days, the power of social media is no longer in dispute when it comes to promoting a business and reaching out to new clients/customers. Aside the huge popularity and ease of use of many social media platforms, they also offer different unique options to businesses. Your task as a service business marketer is to carefully search for and choose which social media platforms your target clients/customers are most likely to use. That is where you can successfully pitch for them to get the best results. For a growing service business, it is best to consider the most popular of these platforms such as Twitter, Facebook, YouTube, TikTok, LinkedIn and Instagram. You can easily use these platforms to promote your website, blog content, promote your services, introduce your team, personalize your business, communicate/interact with your clients/customers directly, and monitor their interest in your business. Smart marketers can use social media to have a direct link to potential clients/customers and an opportunity to show them why it is always a great idea to choose their service business.

6. Monitor Your Competitors

Whatever service you are rendering online, always have in mind that there are probably thousands of others out there doing about the same things. To get noticed from this crowd, you must invest in a strong online presence through a deliberate online marketing strategy. Even if most of your competitors may be doing the same things, if you do these same things differently, it can give an edge. You can only get that edge if you endeavor to monitor very well what your competitors are doing and how they are doing it. From the information you gather from these efforts, you can design your own unique strategies to help stand your business out distinctly from the rest of them. That is what helps to give your service business an edge. You can easily monitor the activities of your known competitors from what they do on their websites, social media handles, their blog content, their types and channels of communication, their promos, pricing, guarantees/warranties and from any other online activities of theirs you can easily monitor.

7. Market with Email

Email marketing may be “old school” but, it is still a great strategy to promote a service business. Email marketing is particularly very effective to specially market to segmented audiences, creating and building brand awareness as well as increased customer engagement. Emails are great for breaking news, announcing new business additions, promos, sending newsletters, e-books, and price adjustments to specific audiences. Emails allow marketers to send personalized marketing messages that tend to make recipients of such messages feel like the marketer is writing to them specially. Many of such personalized messages usually get the desired results for the business.