Helpful Tips for Using Videos to Sell More Online

Do you have an eCommerce shop? Do you want to sell more? There is some good news for you. By simply adding a marketing video to your website, you can improve conversions by as much as 80%. In modern eCommerce, business video marketing is becoming a dependable leads magnet for most marketers. Yes, it may be a truly crowded marketing environment out there on the internet but a robust video marketing strategy can help your brand to stand out and be noticed. If you are desirous to boost sales and increase brand awareness for your eCommerce business, these here tips will be of help. 

Make Your Videos Easily Shareable

If you make your videos easily shareable particularly on social media platforms, you can turn them into very effective ads. Videos posted organically on social media can be retooled for paid advertising for social media platforms like Facebook and Instagram. Videos tend to experience higher engagements on social platforms like Instagram, Twitter, and Pinterest, and in almost all places where your eCommerce products might make an appearance online.

Use Only Videos that Answer Questions Directly

Addressing consumer concerns promptly and adequately with how-to videos is always a major business booster. Consumers always like to hold brands accountable. If you create videos to address their questions and pain points directly, you get more favorable responses from them. For best results, you can use how-to videos in your emails, share problem solving videos and product highlights on social media, FAQ videos, tutorials and how-to guides are also helpful to address consumer concerns.

Make Your Website Landing Pages Popup with Videos

Do you know that about 57% of consumers admit that product videos increase their confidence in a purchase? If you aren’t into marketing videos yet, this info alone is enough to quickly get you started on the use of marketing videos. Be sure your marketing videos pop up with your website landing page to easily attract visitors’ attention when they hit the site. Just get yourself some of the most commonly used product videos like, Tutorials videos, Explainer videos and Comparison videos. All these video types are really effective to help consumers through their buyers’ journeys.

Rev Up Your Email Marketing with Videos

Using videos as part of your email marketing activities can help give a boost to your eCommerce business. Even though not every email really needs a corresponding video, if you use videos which announce new product launches, new promos, price slashes and so on, they can help you to better connect with your customers. Anytime you have a human-centered brand story to share by email, sharing it with a video can be a powerful way to form strong relationships with your email recipients.

Keep Visitors Longer on Your Website

The longer you keep visitors on your business website, the higher the chances that they’ll take desired actions. Videos are a great way to keep visitors longer on your website. There is research evidence attesting to the fact that videos can help increase the time on site by up to 88%. When visitors stay longer on your website, it simply means stronger customer recall, better site stickiness, and ultimately, more sales. That’s great for your eCommerce business no doubt.

Share Personal Stories with Videos

Marketers can easily establish a personal connection with customers by using videos to tell their stories. You can spice up your “About Me” page if you use videos to tell your brand purpose well enough. In addition, if you can use a video to weave together an interesting narrative of your eCommerce business, you can thus create a foundational marketing asset you can use over and over again. That way, you can manage to increase the time spent on your website by potential customers.

Give Voice to Testimonials

It is usually a very daunting task to effectively market yourself online particularly if you are new in eCommerce business. You can weave your way around that by deliberately giving voice to customer testimonials. Using a testimonial video strategically in your marketing can offer multiple benefits for your eCommerce store. Some of such benefits include but not limited to establishing social proof, bolstering your credibility and centering your product/service as a perfect solution to a potential customer’s needs. A strategically placed testimonial video can help drive a hesitant buyer further down the funnel to a buy decision. 

How to Get the Best Out of Affiliate Marketing

As a small business owner, you must no doubt be thinking of how to increase your sales and revenues by way of cost effective and efficient marketing strategies. Have you given affiliate marketing a good thought? Affiliate marketing is an excellent revenue-generating tactic used by many small online businesses to promote sales and traffic. What it involves is to simply use creative ways to link products merchants with buyers and you earn a commission for your efforts. It is as simple as that. Among the many options and tools available to small business owners today, affiliate marketing remains one of the best proven ways to market your brand and grow your business. It is hugely cost-effective to boot. Find below some of the many benefits your small business can derive online from affiliate marketing.

Cost-Effectiveness

If you get involved in affiliate marketing, you can effectively promote your brand, products/services without worrying about huge promotional expenses. If you need a low risk way to gain new customers, try affiliate marketing. Unlike most other online marketing strategies, affiliate marketing costs relatively less. This is because affiliate programs are based entirely on payment for performance. For this reason, an affiliate is only entitled to be paid a commission once a customer completes a desired action. This is a payment that is due only on the basis of conversions. It ensures that you do not waste your time and money on things that seem to have no value and are irrelevant to your making money.

Increased Brand Awareness

All affiliates are required to promote brands on their own with a view to attracting buyers. By doing this, there appears to be no better and faster way to be recognized by many potential buyers than by affiliate marketing. Through the diligent work of affiliates, it can help to significantly increase brand awareness and reach. Since affiliates get paid as per their efforts, they automatically become loyal brand advocates and promoters. Their efforts help to introduce brands to countless prospects, generate leads, and build trust among a target audience.

Increased Website Traffic and Sales

Because affiliates actively promote products links, their efforts can significantly help to increase traffic to a website much faster. The more websites that link to your pages, the more likely your target audience is to visit your website and get to know your products and services. With greater referral traffic, your organic traffic usually gets a boost. Every business owner hugely relies on website traffic to gain potential customers and to increase quantifiable clues. The more the numbers of people who visit your site, the more opportunities you have to address your target audience and eventually get them to buy from your business. It may however pose a few challenges for you to get the right traffic to your website. Affiliate marketing comes handy to meet these challenges. 

 
Better Target Audience Reach

As many online marketers very well know, it may be fairly easy to identify a target audience, but figuring out how to market to it, poses its own challenges. One of these challenges is figuring out how best to convey your marketing message to the right people, in the right frame, at the right time and in the right place. It is not enough for you to simply understand your audience well enough. If you are unable to develop a strategy based on effective marketing information to promote your brand to this audience, you cannot get the desired results. Affiliate marketing helps to get around these challenges. What you need do is to explore all ways to work with affiliates who have the right audience and their businesses resonate with your brand. That way, you can be sure that your marketing efforts will easily and widely reach people who are likely to be interested in your products/services.

Final Thoughts

Your small business can greatly benefit from affiliate marketing if you follow the right steps in your affiliate marketing campaigns. As the internet deepens and small business owners become more reliant on it to promote their businesses, they need affiliate marketing more than ever before to build their brands and to reach a wider and bigger audience at minimal costs in terms of time and money.