Tips to Boost the ROI of Your Email Marketing Campaigns

Email marketing campaigns are readily one of the most affordable and cost-effective online marketing strategies for most marketers. Marketers resort to email marketing to save costs, widely each out to customers and potential customers, drive sales/revenues, nurture leads, and gain more customers. Marketers rely hugely on emails to maintain a strong relationship with customers and to build their brands. You can easily measure the effectiveness of your emails. That makes emails ready marketing tools to drive Returns-On-Investment, ROI for your business. Emails allow you to optimize and fine-tune your marketing campaigns to drive ROI that outperforms many other marketing channels. For this reason, smart marketers are always in search of better ways to use emails in their marketing campaigns to make the campaigns more effective and profitable. One of such ways is to use emails effectively well to boost ROI. These here tips can be of help to you in your own email marketing campaigns.

 
 
Include Call-To-Action, CTA in Your Emails

If you’ve ever opened a marketing email and you find it difficult to understand what the marketer is really up to, you’ll realize the importance of CTAs in emails. A huge percentage of emails without CTAs usually end up in trash bins. I doubt if you can afford such huge waste in your own marketing efforts. Emails without CTAs don’t convert. If your marketing efforts are not converting, you are simply wasting your precious time and resources. For your emails to convert at a higher rate, you must include a conspicuous CTA to tell your recipients what action you want them to take. That action if taken helps your conversions. Simple CTAs marketers like to use are: “Click here for more info”, “Click here for Discount Coupon”, “Pre-Order Now” and suchlike messages.

Diligently Track Your Email Deliverability

Diligently tracking emails helps to measure their effectiveness and there are useful online tools to get it done in a fairly accurate manner. Metrics like emails opening rates, click-through rates, deliverability rates and revenue generated are all important metrics marketers need to measure to help drive ROI. When your emails are not reaching their targets, they are not even opened and they don’t help generate revenue for your marketing efforts, they’re as good as useless. Therefore, you must always make sure your emails are optimized and well-crafted with simple marketing language and with a dash of good aesthetics to make them attractive to recipients. That is the best way to get them to escape sperm filters and to reach their targets. These days, with more advanced sperm filters now in use, they can easily detect and filter out what they consider “junk” based on some spam-trigger words included in the subject line and body of email messages. It gets that technical so adequate care must be taken to always draft emails that are deliverable and can be tracked for effectiveness. Only such emails manage to help ROI better.

Segment Your Email List

If you want your email campaigns to help boost ROI for your business, you must divide and break down your email list into as many different segments as possible. Doing so makes marketing segmentation easy and effective. Find out what works best for your marketing campaigns and do your segmentation based on it. It is a marketing reality that not all your email recipients want the same things or are influenced by the same messages. Segmentation allows you to send different types of emails to different groups depending on what each group needs. The most effective emails are the mails specially created to cater to these needs. These are the emails that greatly help to boost ROI.

Humor Your Email Recipients to Action

For email effectiveness, you can tactically deploy humor and shock value in your subject lines. What you want is for your subject email line to easily command attention and trigger the recipient to click on it. You can achieve that if your emails manage to stand out from the dozens of other emails competing for attention in your recipients’ inboxes. Humor and shock value can at times help pull the tricks to earn your emails desirable attention even amidst strong competition from several other emails dropping in your recipients’ inboxes. For your offer to be noticed, your emails must first be opened. If not opened, you are simply marketing in vain. If humor helps to get your mails opened and not quickly trashed, so much the better for your email marketing campaigns. Trashed emails stand no chance at all of generating any kind of returns and therefore cannot be of any help to ROI.

Optimize Your Emails for Mobile

With increasing use of mobile devices worldwide, it is safe to assume that a high percentage of your marketing emails will be read on mobile devices. That has very significant marketing implications. Mobile emailing is growing so rapidly that it has become imperative for marketers to optimize their emails for mobile devices. You can do this by having a custom responsive email template design or by using a branded template which is essentially a very low-cost way to make your emails stand out in attractiveness and in aesthetics. What this means is that for your emails to be effective, your subject lines must easily grab the attention of recipients, your messages must be direct and to the point, and your design must be eye-catching and must flow seamlessly on small screens typical of most mobile devices. Optimizing your emails for mobile devices takes care of all suchlike marketing essentials that somehow help to boost ROI.

Effective Techniques to Measure Your Digital Marketing ROI

Digital Marketing is readily one of the most commonly used techniques of online marketing. Many businesses hugely rely on digital marketing to improve their brand recognition, create new consumer awareness and to drive more sales, all with a view to boosting their Return On Investment, ROI. It is through the use of some marketing techniques involving online and offline marketing that business owners can get to measure ROI to gauge how well their businesses are doing. Characteristically, most digital marketing techniques are cost-effective and therefore great for ROI. The most commonly used techniques derive from:

Internet Marketing: Internet marketing or digital marketing is a form of marketing that directly involves online promotion of services and products by way of search engine marketing, SEM. SEM includes paid search engine optimization, display advertising, social media advertising, video advertising and paid inclusion. These are the digital techniques readily available for business owners to incorporate in their digital marketing strategies. The primary aim is to effectively adapt them in marketing campaigns to help increase website traffic. The techniques can be deployed by way of digital ads, affiliate marketing programs, viral marketing campaigns, blogs, news releases and email marketing campaigns. It also includes banner ads, PPC, pay-per-click ads, text and picture ads, and video ads.

Web Marketing: Web marketing now appears to be the most common digital marketing strategy marketers like use. It is some form of digital marketing which depends on web and internet based digital technology for marketing effectiveness. Technologies like laptop computers, desktop computers, smartphones and other portable media and platforms that can be deployed for marketing products/services online. These technologies come in very handy for PPC ads, Blogging, Content Marketing, Online Promos and Social Media Marketing SMM.

Sales/Service Marketing: This involves some predictive and even offline marketing tactics. The services include sales forecasts, market analysis, demand forecasting, market trend analysis, and competition analysis. These are, very important insights business owners really need to understand their existing customer base, target customers, market mix, competition, and market opportunities. The strategies also come in very handy for business owners to use for their inbound marketing techniques and brand name recognition. They entail effective use of the web, email, and social media platforms for inbound marketing, customer relationship management, lead generation, and even telemarketing services. They also involve some offline marketing activities such as brochure printing, direct mail, Yellow Pages advertising, radio and TV ads and other printed media activities. 

Social Media Marketing, SMM: Social media is now hugely popular with marketers. It is a form of digital marketing involving popular social media platforms. Preferred social media platforms by marketers include Twitter, LinkedIn, Facebook, Twitter, Pinterest, Instagram etc. Marketers rely on the huge popularity of these social media channels to build, nurture and maintain business relationships. Through active audience engagements on these platforms, marketers can boost their online authority and increase website traffic as a result. They do this through the effective use of RSS feeds, video marketing, podcasting, and video conferencing amongst others. Marketing on social media has gained some increased prominence among marketers because of the widespread use of mobile devices worldwide. For this reason, a good social media strategy involving mobile devices can greatly help marketers to increase brand visibility and generate more revenues from in-platform ads.