Effective Techniques to Measure Your Digital Marketing ROI

Digital Marketing is readily one of the most commonly used techniques of online marketing. Many businesses hugely rely on digital marketing to improve their brand recognition, create new consumer awareness and to drive more sales, all with a view to boosting their Return On Investment, ROI. It is through the use of some marketing techniques involving online and offline marketing that business owners can get to measure ROI to gauge how well their businesses are doing. Characteristically, most digital marketing techniques are cost-effective and therefore great for ROI. The most commonly used techniques derive from:

Internet Marketing: Internet marketing or digital marketing is a form of marketing that directly involves online promotion of services and products by way of search engine marketing, SEM. SEM includes paid search engine optimization, display advertising, social media advertising, video advertising and paid inclusion. These are the digital techniques readily available for business owners to incorporate in their digital marketing strategies. The primary aim is to effectively adapt them in marketing campaigns to help increase website traffic. The techniques can be deployed by way of digital ads, affiliate marketing programs, viral marketing campaigns, blogs, news releases and email marketing campaigns. It also includes banner ads, PPC, pay-per-click ads, text and picture ads, and video ads.

Web Marketing: Web marketing now appears to be the most common digital marketing strategy marketers like use. It is some form of digital marketing which depends on web and internet based digital technology for marketing effectiveness. Technologies like laptop computers, desktop computers, smartphones and other portable media and platforms that can be deployed for marketing products/services online. These technologies come in very handy for PPC ads, Blogging, Content Marketing, Online Promos and Social Media Marketing SMM.

Sales/Service Marketing: This involves some predictive and even offline marketing tactics. The services include sales forecasts, market analysis, demand forecasting, market trend analysis, and competition analysis. These are, very important insights business owners really need to understand their existing customer base, target customers, market mix, competition, and market opportunities. The strategies also come in very handy for business owners to use for their inbound marketing techniques and brand name recognition. They entail effective use of the web, email, and social media platforms for inbound marketing, customer relationship management, lead generation, and even telemarketing services. They also involve some offline marketing activities such as brochure printing, direct mail, Yellow Pages advertising, radio and TV ads and other printed media activities. 

Social Media Marketing, SMM: Social media is now hugely popular with marketers. It is a form of digital marketing involving popular social media platforms. Preferred social media platforms by marketers include Twitter, LinkedIn, Facebook, Twitter, Pinterest, Instagram etc. Marketers rely on the huge popularity of these social media channels to build, nurture and maintain business relationships. Through active audience engagements on these platforms, marketers can boost their online authority and increase website traffic as a result. They do this through the effective use of RSS feeds, video marketing, podcasting, and video conferencing amongst others. Marketing on social media has gained some increased prominence among marketers because of the widespread use of mobile devices worldwide. For this reason, a good social media strategy involving mobile devices can greatly help marketers to increase brand visibility and generate more revenues from in-platform ads.