Most Effective Combinations of Digital Marketing Methods

Most Digital Marketers prefer a combination of digital marketing methods as an effective strategy to promote their businesses. If however you are more comfortable using digital marketing strategies separately in your own business, all well and good. Most experts however recommend a combination of methods for best results. Let’s take a look at how various digital marketing methods pair well together and why.

Content Marketing and Most Other Digital Marketing Methods

Among experienced digital marketers, content marketing is readily one of the most popular digital marketing methods. These days, content creation is almost becoming synonymous with digital marketing. As a traffic-attracting technique, consistently creating high-value, impactful and branded content that resonates with your ideal target audience is imperative. This is the content that invariably adds value to the lives of your audience. So, the higher the value you add to your audience’s lives, the more likely they are going to trust you and thus ultimately convert into loyal paying customers. That scenario can be really great for the business of marketers. How then does content marketing combine with other digital marketing methods?

•    Your blogs and articles can be condensed into Tweets, Facebook and Instagram reels.
•    High-value content provides influencers and affiliates with more valuable and useful information to share, leverage and link to.
•    Good content can be optimized for SEM, PPC and SEO to attract targeted traffic.
•    Good content creation gives you an endless repository of information that you can repurpose into your email marketing campaigns.

SEM, PPC, and SEO

A combination of SEM, PPC and SEO is another digital marketing strategy that works well.
•    If you have a good SEO on your content, you can start attracting valuable organic traffic to your website. If you then use a combination of SEM and PPC alongside, it can increase your potential catchment area significantly.
•    SEM and PPC combine to deliver highly targeted and quick results almost instantaneously.
•    For monetization purposes, you can thus combine SEM and PPC to earn money through your website in the short term, while building up your organic traffic as well via SEO.
•    SEO may take some time to get right but once it is in place, it allows you to effectively own your organic traffic and maintain a constant stream of revenue generation via your website over a prolonged period. It is therefore really great for passive income opportunity.

Social Media and Video Marketing

Social media and video marketing are a great combination as a marketing strategy. Social media lends its huge popularity to the combination while video brings its strong visual power on board. This is why the two strategies can pair beautifully together. It is even more effective with popular social media platforms that attract an audience who prefers consuming visual content. For instance:

•    You can create entertaining and educational how-to videos to build trust and teach people about your products/services and how the products/services can best be of help to them.
•    You can occasionally throw in a highly targeted video ad.
•    You can effectively market on platforms like YouTube, Instagram and TikTok that specialize in video content.
•    To a lesser degree, you can also market in all major social media platforms that support multiple video formats.
•    You can take full advantage of the easy way to share content on all major social media platforms to get as much reach as possible on your video content. If any of your videos manages to go viral, so much the better for your marketing efforts.
 
Audio Marketing and Affiliate Marketing

Since podcasting and online radio are increasingly becoming popular with digital marketers, a combination of both with affiliate marketing can yield significantly valuable results. Here’s is how:

•    These two marketing strategies used together can help to quickly spread your marketing messages far and wide to as many new prospective customers as possible.
•    Affiliate celebrity products endorsement is a very powerful way to get new customers.
•    Influencers, who have a popular podcast, can help to grow your brand awareness significantly because many are “industry experts” with tremendous following.

SEO and Email Marketing

SEO and Email marketing as a combined strategy can work wonderfully well together if well executed. If you can effectively combine SEO and email marketing, you are essentially creating three new and more effective ways of attracting new customers. First, organically, via SEO, second, through a compelling sales copy, and third through further nurturing in your mailing list. Here is how:

•    Since it is very important for you to have a responsive email list in place, with SEO, you can build it organically. An organically built email list has the best possible chances of converting well.
•    You can use powerful lead magnets like eBooks to get users to join your email list.
•    Your website visitors, who don’t follow the CTA at the end of your eBook, can be further nurtured by way of follow-up emails.
•    If your eBook is valuable and free, it will be powerful enough to grow your email list. Visitors who want to claim your free eBook will be required to share their emails and opt into your mailing list in exchange for the eBook.
•    Your email newsletters can be well optimized with SEO to attract relevant organic traffic that can enhance your conversions.

Wrapping Up

From the foregoing, you can see that the ingenuity of marketers when combining marketing strategies is hugely important. Therefore, it is advisable to always go for what works best for you in whatever combinations. Since it is good marketing results you want, whatever combination of strategies that gives you the results is what is best for your business. It is advisable therefore that you should not limit yourself to just one form of digital marketing. Be open to all the available digital marketing strategies and their combinations and your business will be remarkably better for it.

10 Tried Tested and Effective Digital Marketing Methods

Many digital marketers most times are not really sure which digital marketing methods to focus on to promote their businesses online. This is because out there, there are many different digital marketing methods various marketers are using but with varying degrees of effectiveness. What really matters however is which of these methods are best suited to help marketers bolster their brand awareness and make more sales through their websites. To this effect, the following 10 major digital marketing methods which have been repeated tried and tested easily come to mind if one is to make any direct recommendations.

1. Content Marketing: In digital marketing, content is king. You must consistently create valuable and informative content that is highly impactful if you want to have any traction in digital marketing. For marketing purposes, you can package this content in form of blogs, videos, infographics, and so much more to attract readership and consequent traffic.

2. Video Marketing: The average human being is visual in perception. This is why videos have really become effective digital marketing methods. Video marketing essentially involves packaging short and highly informative, mostly how-to videos for the benefit of your audience. Effective videos should be educational and even entertaining. Such videos can be really great to attract traffic, build trust and drive sales.

3. Audio Marketing: Since search engines have found a way to index audios, audio marketing is increasingly becoming popular in digital marketing. It involves everything from podcasting, internet radio, and advertising through smart home assistants like Google Home and others.

4. Search Engine Optimization (SEO): SEO is a technical process of optimizing your website with the use of carefully selected keywords on the content. SEO is a very effective marketing strategy marketers rely on to improve the standing of their websites in the SERPs (search engine results pages) of search engines particularly Google. A good SEO on your website helps the site to attract good organic traffic. Such traffic directly helps marketers to get more leads, customers and increase sales.

5. Social Media Marketing (SMM): Most digital marketers now take advantage of the huge popularity of social media to market their products/services. SMM as a marketing strategy is the process of advertising on various social media platforms, particularly the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes. The aim is to monetize your following and attract more visitors to your website. If well used, SMM can help marketers to grow their following and promote products/services offers by directly driving more traffic to their online business.

6. Affiliate Marketing: Affiliate marketing is a business strategy where online business owners use affiliates to market their products and they pay them commissions from the sales they generate. In this business model, business owners rely on affiliates with large followings which align with their target audiences to market their products. These affiliates earn commissions in exchange for their services.

7. Search Engine Marketing (SEM): SEM is another name for PPC, pay-per-click marketing. By this arrangement, if you pay for Google ads, these ads appear at the top of Google SERPs. Every time a user clicks on these ads, the user is directed to your website. You pay nothing when nobody clicks on your ads. The ads are thus highly targeted and therefore very effective. For marketers who can afford to pay for such ads, the ads are usually very effective digital marketing methods for their businesses. Such ads are really quite handy for seasonal promotions and new product launches.

8. Email Marketing: This is “old school” marketing method but it is still very efficient and cost-effective. For best email marketing results, you must first carefully build a responsive email list over time. Through this list, you can stay in constant touch with your audience by sending them regular newsletters loaded with valuable information, announcements, new arrivals, price adjustments, promos, discounts, and all sorts of marketing messages. Emails are thus very effective marketing tools to nurture warm prospects by giving them that really vital little nudge they need to convert. Increase in sales becomes a direct consequence of this.

9. Mobile Marketing: A majority of people now prefer doing business online with their mobile devices particularly smartphones. This is why most business owners now optimize their business websites for mobile devices. Technically, mobile marketing involves every technique from voice-search optimization, in-app advertising, and advertising via SMS or social messaging apps.

10. Influencer Marketing: For marketing purposes, digital marketers now refer to people with large followings particularly on social media as Influencers. Influencers can thus act as affiliates by helping business owners to promote products to their large followers in exchange for commissions from the sales they help generate. Marketers can thus carefully target influencers whose followings align with their target audience and their niche and partner with them to help promote products and or services. In some circumstances, influencers can even directly endorse products they have used or are using themselves to their followers. By this arrangement, such influencers can typically charge an upfront fee for a set amount of videos and product reviews, etc. Some influencers may choose to take their rewards in form of regular supplies of the samples of products they help promote.

7 Top Spot Internet Marketing Strategies Every Ambitious Marketer Needs

Presently, internet marketing has become a hugely popular method of brand building and products/services promotions among digital marketers. Marketers easily settle for internet marketing because they can depend on it for increased efficiency and effectiveness of their marketing campaigns. If you already own a business or you are considering starting one, your primary concern should be how best to promote your products/services to get the best results. Internet marketing readily comes to mind to get these results. Marketing successfully on the internet requires effective strategies.

Following are some top spot and effective internet marketing strategies every ambitious marketer needs to aggressively grow their business.

1. Content Marketing

Content marketing is the process of creating and distributing relevant content with a view to attracting and retaining customers. Content marketers technically use content to persuade their audience of a brand’s authenticity. Relevant content makes marketers feel understood and can naturally lead to a sales pitch. Such content is usually packaged in form of blogs, articles, videos, infographics, case studies, eBooks, and User-Generated Content, UGC. Content marketing as a strategy is really effective if the content is of high quality, impactful, informative and even entertaining. If content is created with a specific target audience in mind and published through the right channels, it tends to be more effective as well.

2. Affiliate Marketing

Affiliate marketing is a simple performance-based business model where affiliates help promote a merchant’s products/services to consumers and earn commissions for their efforts. Affiliates usually promote these products/services on social media, web blogs, video content and podcasts. Affiliate marketing as a marketing strategy can work for anyone who understands how it works and uses it correctly. Through this strategy, marketers can directly increase leads, sales and even their customer base. For best results in affiliate marketing, it is advisable to join reputable affiliate marketing programs like Strong Future International, SFI. This way, you can have the advantage of choosing and working with the right affiliates, optimize your marketing platforms and explore all ways to collaborate with influencers to enable you take a marketing advantage of their large following/audience.

3. Email Marketing

Email marketing may be “old school” and has been around for quite a while but it is still a very effective marketing strategy. To get the best results from email marketing, you must diligent build a responsive email list. This list is hugely important for your email marketing to be effective. If you have this list in place, with just the pressing of a computer button, you can send marketing messages to hundreds of thousands of recipients in a matter of seconds. Email marketing is thus a very effective marketing strategy for getting leads, increasing sales and your customer base.

4. Search Engine Optimization, SEO

Search Engine Optimization, SEO is a technique you can use on your website content to enable it rank high in the SERPs of search engines. The technique involves the effective use of keywords, mata tags and backlinks to attract the attention of search engines. It involves both on-page and off-page factors to comply with the requirements of search engine bots.  SEO is an important technique of reaching out to your target audience and increasing traffic to your website. This traffic is organic traffic which search engines send to your website in response to searches related to the keywords you have optimized your content with. SEO technique requires you to from time to time tinker with specific elements of your website in order to comply with search engine’s particularly Google’s requirements and provide the best user experience possible. Technically, SEO is simply deliberate website activities of getting your website/blog to rank at the top of the SERPs of search engines. If properly done, it helps your website to receive better organic traffic, more leads, good conversions and sales.

5. Influencer Marketing

Influencers are usually prominent people who have a large number of followers particularly on social media. Marketers can collaborate with influencers to promote their products/services. They can effectively take advantage of the huge audiences of influencers to reach a large number of people with marketing messages. Influencers can even help by endorsing products/services to their huge flowing in return for commissions. Working with influencers to promote your brand’s messages, products/services is known as influencer marketing. It is a hugely effective marketing strategy to increase sales.

6. Conversion Rate Optimization, CRO

Technically, CRO is the practice of maximizing the number of conversions on your website or app. This is calculated by the percentage of site visitors that successfully complete a targeted activity. Any user that goes through this process successfully is referred to as a conversion. The more conversions you have on your website, the more sales you make and the more your business grows. User-conversion is a way of extracting more value from the traffic of users on your website. So, conversion rate optimization is quite handy to help marketers reduce their customer acquisition expenditures. A real cost-effective way to acquire more customers no doubt! Ultimately, if you manage to increase your conversion rate, you can attract more customers, boost your sales and expand your business.

7. Pay-Per-Click, PPC

PPC is an effective internet marketing technique to widely expose your business and product/services to customers. It is a very important component of an inbound marketing plan. So how does PPC work? As an effective marketing technique, it enables advertisers to place bids on specific keywords on the internet. When users enter these keywords into search engines, the search engines will present to them the ads connected to such keywords. A click on these ads takes the searcher to visit the advertiser’s website. The advertiser consequently pays for each click delivered to his website through that process. PPC ads are always well targeted to segmented recipients and thus very effective as marketing techniques.

Summing Up

On the internet, there are some foolproof strategies every ambitious marketer should use to market their products/services, increase brand awareness and grow their business. The foregoing strategies are top spots among these strategies. If you diligently implement them, no doubt they will help increase brand awareness for your business. Consequently, your business will get more leads, acquire more customers, make more sales and boost your revenue.

Tested Email and Search Marketing Techniques for Small Business

Email marketing may be old school but it is still a very effective marketing technique. It has been around for quite a while but because marketers still hugely depend on it, it does not appear to be going anywhere anytime soon. It is hugely cost-effective as well and very easy to use too no matter your marketing experience. Marketers who always operate very tight marketing budgets are encouraged by the fact that when they consider ROI, email marketing generates about $36 for every $1 spent. Now that is an awesome return when compared to other marketing techniques. Doubtful if you can find any more cost-effective small business marketing technique than email marketing.

The only drawback is that you’ll need to build a credible email list first. That can take quite a while but it is worthwhile in the long term if you can diligently build one and segment it for effective marketing purposes.

Here are some email marketing techniques that can help give a boost to the email marketing program of your small business, irrespective of your marketing experience or the product/service you are marketing.

Email Automation

Email automation helps marketers to save time and resources if done right. Manual email marketing entails a lot of work and patience. By using email automation tools, marketers can set up automated campaigns to message the right customers with the right message at the right time and with the right effects. These tools can also be used to set up an automated campaign to send new subscribers a sequence of and well-timed emails. They come in very handy too to create an automation that helps to cross-sell products to current or previous customers.

Email Newsletters

Because email newsletters are simple to use and usually get good results, they are about the most classic email marketing techniques out there. With regular email newsletters, marketers manage to keep their customers up-to-date about new products, discounts/coupons and even promos. If well designed and crafted, they help to keep customers engaged and encourage them to interact with the brand. Effective newsletters must contain among others some vital info such as up-to-date Discounts and promotions, New product launches, Upcoming events, The latest content/blog posts and some selected personal info about the people behind the brand.

Promotional Email Campaigns

Promotional emails are best used to reward your subscribers and get them to visit your eCommerce store or website. They usually contain a lot of call-to-action to entice recipients to open the mails. If for instance your email is offering a “Free Shipping” coupon or up to 40% discounts on products, these alone might be all the customers need to kick start and even finish their shopping from your store. Free shipping offers and discounts are two of the most significant factors influencing email recipients to open promotional emails.

Search Marketing Techniques

With the deepening of the internet, promoting and marketing products has taken on a different hue. This is the advent of search marketing where search engines play a dominant role. These days, search marketing has become an absolute essential for the survival of any online business. The days of Yellow Pages and asking your neighbors where to find the nearest grocery store appears to be gone for good. You can now just whip out your smartphone anywhere anytime and ask Google just about anything and you get answers instantly. Thanks to the power of the internet and search engines like Google. Search engine techniques are many and varied but below are some of the techniques that are very popular with marketers.

Google-My-Business, GMB

GMB is an online business mart where you can market about any product particularly to local audiences. Google easily takes you to eCommerce stores in your local environment if you search for businesses “near me.” For this reason, you can easily search for phrases like “Salons near me,” “Gyms near me,” “Grocery near me,” “Plumber near me,” and so on. Such phrases are searched millions of times every year and your business gets thrown up by Google if it is optimized for local searches. Without proper SEO and marketing, your business won’t appear in such search results.

Search Engine Optimization, SEO

Search engine optimization is the process of improving your website, social profiles, blog posts, and product pages to rank for specific keywords. It is usually a long-term strategy that takes a big-time commitment to put in place. If properly done, it will help drive free organic traffic from search engines to your website/blog.  SEO comprises many different activities on your website which include but not limited to:

Creating quality content
Decreasing bounce rates
Improving retention rates
Earning backlinks
Structuring the internal links
Increasing the loading speed

Voice Search Marketing

The use of voice search marketing increased with use of mobile devices in marketing. This has made voice search to really grow in popularity. Search engines on their part now have improved algorithms to do voice searches. With that, more and more people now talk to their voice-enabled devices every day particularly for marketing and scheduling purposes. But, optimizing for voice search is slightly different from optimizing for text search. For best voice search results, a marketer must endeavor to create content that answers questions in a conversational tone. You can do this correctly by first finding out questions that your audience frequently asks and you supply the answers in a conversational tone.
 
Search Engine Marketing, SEM

SEM is the process of purchasing ad space on Search Engine Results Pages, SERPs. These ads are typically the websites listed on the top, bottom, and sometimes the side of your Google searches that have the word “Ad” next to them. You can pay to have your site show up for certain search results and get in front of your target audience. When your ad ranks high on SERPs, it gets better noticed by searchers using the keywords your ad is optimized with. That’s where SEO gets really important in search engine marketing.

Effective Techniques to Measure Your Digital Marketing ROI

Digital Marketing is readily one of the most commonly used techniques of online marketing. Many businesses hugely rely on digital marketing to improve their brand recognition, create new consumer awareness and to drive more sales, all with a view to boosting their Return On Investment, ROI. It is through the use of some marketing techniques involving online and offline marketing that business owners can get to measure ROI to gauge how well their businesses are doing. Characteristically, most digital marketing techniques are cost-effective and therefore great for ROI. The most commonly used techniques derive from:

Internet Marketing: Internet marketing or digital marketing is a form of marketing that directly involves online promotion of services and products by way of search engine marketing, SEM. SEM includes paid search engine optimization, display advertising, social media advertising, video advertising and paid inclusion. These are the digital techniques readily available for business owners to incorporate in their digital marketing strategies. The primary aim is to effectively adapt them in marketing campaigns to help increase website traffic. The techniques can be deployed by way of digital ads, affiliate marketing programs, viral marketing campaigns, blogs, news releases and email marketing campaigns. It also includes banner ads, PPC, pay-per-click ads, text and picture ads, and video ads.

Web Marketing: Web marketing now appears to be the most common digital marketing strategy marketers like use. It is some form of digital marketing which depends on web and internet based digital technology for marketing effectiveness. Technologies like laptop computers, desktop computers, smartphones and other portable media and platforms that can be deployed for marketing products/services online. These technologies come in very handy for PPC ads, Blogging, Content Marketing, Online Promos and Social Media Marketing SMM.

Sales/Service Marketing: This involves some predictive and even offline marketing tactics. The services include sales forecasts, market analysis, demand forecasting, market trend analysis, and competition analysis. These are, very important insights business owners really need to understand their existing customer base, target customers, market mix, competition, and market opportunities. The strategies also come in very handy for business owners to use for their inbound marketing techniques and brand name recognition. They entail effective use of the web, email, and social media platforms for inbound marketing, customer relationship management, lead generation, and even telemarketing services. They also involve some offline marketing activities such as brochure printing, direct mail, Yellow Pages advertising, radio and TV ads and other printed media activities. 

Social Media Marketing, SMM: Social media is now hugely popular with marketers. It is a form of digital marketing involving popular social media platforms. Preferred social media platforms by marketers include Twitter, LinkedIn, Facebook, Twitter, Pinterest, Instagram etc. Marketers rely on the huge popularity of these social media channels to build, nurture and maintain business relationships. Through active audience engagements on these platforms, marketers can boost their online authority and increase website traffic as a result. They do this through the effective use of RSS feeds, video marketing, podcasting, and video conferencing amongst others. Marketing on social media has gained some increased prominence among marketers because of the widespread use of mobile devices worldwide. For this reason, a good social media strategy involving mobile devices can greatly help marketers to increase brand visibility and generate more revenues from in-platform ads.

12 Digital marketing Strategies for Ambitious Marketing

Digital marketers are always in search of what works best for them to market their products/services. They adopt any and every strategy that helps to get the results they want. For ambitious digital marketing efforts, here is what expert marketers recommend.

1. Search Engine Marketing, SEM

Search Engine marketing, SEM helps marketers to drive their website traffic through major search engines such as Google, Bing, and Yahoo. SEM is a marketing strategy popular among digital marketers because they find it handy to target potential customers who are already searching online for a product/service like the ones they are promoting. Anytime an internet user searches for a topic through a search engine, two sets of results usually come up. First set are the organic search results while the second set are results from paid ads because both sets of results come from the use of specific keywords which search engines use to locate them. SEM also includes such activities as Display Advertising, Search Retargeting, Site Remarketing, Mobile Marketing and Paid Social Advertising.

2. Google My Business, GMB

Google now provides a free tool to business owners called Google My Business. Ambitious digital marketers use this tool to improve their online search presence. Once marketers create a GMB listing, it generates a Google Maps location that synchronizes with Google Search to enhance location-based searchability. What marketers simply do on opening GMB listing is to add important business information such as their location, contact information, photos/graphics, and the products/services they are promoting. GMB listing allows customers to leave reviews and even their own photos. Marketers must therefore provide as much information as possible to help their rankings on Google for relevant search queries. The more info available to Google, the easier it is for Google to show it to the right people. A well-completed business profile with the right info helps with SEO for the business. You get better results if you compliment that with paid Google ads on the account.

3. Business Website

To market successfully online, a business website is a necessary requirement. A business website serves as online business window and the centerpiece of the digital marketing strategy for the business. It is from the site marketers can deploy all the digital marketing tools and techniques to promote their businesses. Marketers in all their marketer efforts aim at driving traffic to their websites where they usually convert prospects and leads into customers. For this reason, a business website must be attractive, eye-catching and memorable. It must be fast loading, easy to use, easy to navigate, and mobile-friendly enough to attract traffic.

4. Search Engine Optimization, SEO

Search Engine Optimization, SEO is essentially a technical way of tweaking a website with keywords to make it easier for it to come up naturally or organically in search results of major search engines. SEO helps the higher listing in their SERPs. SEO does this for your business free by optimizing content on your website, including blog articles, videos, photos and infographics. What SEO simply requires is an investment of time and effort (if you have the knowhow) as against direct advertising spend.

5. Social Media Marketing, SMM

The primary goal of SMM is to widely increase brand awareness and establish trust with the target audience using the huge popularity of social media platforms such as Facebook, Twitter, LinkedIn, Pinterest and the likes. Most social media platforms allow marketers to run ads on their sites to build the much-needed awareness even when such marketers only have a small audience and reach of their own. The platforms help marketers to direct traffic to their business websites and generate customer leads and sales.

6. Content Marketing

Content marketing involves creating and promoting any marketing content online. It aims primarily to generate brand awareness, increase social media following, increase website traffic, and ultimately generate customer leads and sales for the business. For any content to meet this great expectation, it must be informative, engaging, educational and even entertaining. That is what the content needs to capture the attention of the target audience. Content is often published on a business website, but for good results, it can also be shared through social media, email marketing, SEO, and paid ads. The type of content ambitious marketers like to use include eBooks, case studies, how-to guides, glossaries, industry news, videos, images and banners, podcasts, webinars, blogs, online courses, and infographics.

7. Marketing Automation

Marketing automation is now catching on among digital marketers because of the sole aim of saving time and money while still maintaining efficiency. Marketers depend on online software to get going most of the time. You can have access to marketing automation software in websites such as HubSpot. Such software allows marketers to streamline their processes by helping them to connect social media channels in one place to schedule and automate content across platforms. These software platforms also automate your basic marketing operations and repetitive tasks such as Email newsletters, CRM, Social media post scheduling and campaign tracking and reporting. However, because each social media network has a unique community and has preferences for content types, adequate care must be taken to create only content that works best across multi-platforms.

8. Marketing and Sales Funnels

For many digital marketers, marketing and sales funnels have become a very vital tool for their digital marketing strategies. Marketers now use lead capture pages to build and grow their email lists. They use token gifts like eBooks and Discount Coupons to get prospects to sign up to get value that the eBooks and Discount Coupons represent. Once users sign up to get these values, marketers capture their email addresses into their email lists. That is part of the not-too-obvious bargain for them to get the eBooks and or Coupons. As the email list grows, your audience, leads and sales grow along by way of a marketing or sales funnel pattern. 

9. Online PR

Digital marketers use online Public Relations, PR to secure earned coverage for their brands. It works much like traditional PR even though it poses much more challenges to measure the success of online PR than other online marketing methods. However, marketers need not underestimate the lack of analytics for measuring a positive news article’s impact. That it gets traffic, and it sure does, is all that really matters on the long run. Some common examples of online PR activities include, press releases on your website or social media, sharing content about causes that connect people, engaging with comments on social media content or your blog, emailing outreach to reporters and media organizations with pitches for news content/articles. This is in addition to such other activities that help establish your online reputation and attract traffic to your website.

10. Pay-Per-Click, PPC

PPC is the ads system used in search engine marketing such as on Google. What it does is to charge a marketer for every click on a paid ad run on the search engine. It usually gets direct prequalified traffic and thus a very effective marketing arrangement. The reason it is, generally referred to as pay-per-click, PPC advertising. Because the right keywords in search queries trigger ads on search engines, marketing advertisers usually bid on such key search terms used by customers to get good traffic sent to them from search engines. This is why PPC ads tend to get very good results most of the time.

11. Affiliate Marketing

Affiliate marketing is one good way marketers earn commissions for helping to promote and market products/services for merchants online. This relationship comes about by way of affiliate marketers helping to post affiliate links on their social media accounts or blog articles on their business websites. Affiliate marketers earn commissions when internet users act on their marketing efforts through clicks or sales from the affiliate links they posted. Big e-commerce businesses like SFI, Amazon and Alibaba do act as affiliate marketing networks to manage this delicate relationship between merchants and affiliates and it becomes a win-win situation for all parties.

12. Email Marketing

Email marketing is a digital marketing strategy of using emails to promote content, events, and direct traffic to business websites. When marketers use content marketing and sales funnels to generate leads, they rely on emails to nurture these leads to customers and make sales. Business emails are especially helpful when used as follow-up emails to potential purchasers and new customers, newsletters to inform subscribers of newly posted blogs or social media content, welcome emails to new subscribers, insider info, special promos, limited time offers, special coupons and or new discounts.

Great Benefits of Internet Marketing

 It is an interesting world out there in cyberspace says online marketing experts. Marketing online is a very easy and inexpensive way to do business in cyberspace. As an inexpensive way of reaching your target market, internet marketing takes many forms in the digital world. These methods include but are not limited to tactics like Search Engine Marketing, SEM, Search Engine Optimization, SEO, blogging, social media marketing and banners among many others. These methods characteristically pack immense benefits, some of which are:

Numerous and Easy to Deploy Tactics

Even wannabe marketers easily get involved because of the abundance of tactics. Many of these tactics include but not limited to PPC, SEO, blogging, and other equally productive ways of online advertising. These different formats characteristically offer businesses the opportunity to select the one that is ideal and a perfect match to their advertising needs.

Low-Cost

Internet marketing is generally low-cost when compared to the traditional forms of marketing. It requires a very small initial investment if any to deploy. The real reason they are ideal for both startups and established businesses.

Easily Develops Loyalty

With Internet marketing, it is fairly easy to quickly develop loyalty because of its very nature. It helps to build two-way communication with prospective customers very quickly. With a two-way communication element, internet marketing comes off as subtle and yet effective way of marketing. Characteristically, target customers are presented with engaging content about products and services and an opportunity to learn from online reviews. That helps to quickly develop trust and customer loyalty to the business brand.

Quick, Rapid and Time-Efficient

Digital marketing is characterized by its rapid nature. With it, you can quickly present your products and services to the target customers thereby saving you and your business valuable time that would have otherwise been lost on traditional forms of marketing. This also means that the benefits are achieved sooner rather than later. A great attraction indeed!