10 Tried Tested and Effective Digital Marketing Methods

Many digital marketers most times are not really sure which digital marketing methods to focus on to promote their businesses online. This is because out there, there are many different digital marketing methods various marketers are using but with varying degrees of effectiveness. What really matters however is which of these methods are best suited to help marketers bolster their brand awareness and make more sales through their websites. To this effect, the following 10 major digital marketing methods which have been repeated tried and tested easily come to mind if one is to make any direct recommendations.

1. Content Marketing: In digital marketing, content is king. You must consistently create valuable and informative content that is highly impactful if you want to have any traction in digital marketing. For marketing purposes, you can package this content in form of blogs, videos, infographics, and so much more to attract readership and consequent traffic.

2. Video Marketing: The average human being is visual in perception. This is why videos have really become effective digital marketing methods. Video marketing essentially involves packaging short and highly informative, mostly how-to videos for the benefit of your audience. Effective videos should be educational and even entertaining. Such videos can be really great to attract traffic, build trust and drive sales.

3. Audio Marketing: Since search engines have found a way to index audios, audio marketing is increasingly becoming popular in digital marketing. It involves everything from podcasting, internet radio, and advertising through smart home assistants like Google Home and others.

4. Search Engine Optimization (SEO): SEO is a technical process of optimizing your website with the use of carefully selected keywords on the content. SEO is a very effective marketing strategy marketers rely on to improve the standing of their websites in the SERPs (search engine results pages) of search engines particularly Google. A good SEO on your website helps the site to attract good organic traffic. Such traffic directly helps marketers to get more leads, customers and increase sales.

5. Social Media Marketing (SMM): Most digital marketers now take advantage of the huge popularity of social media to market their products/services. SMM as a marketing strategy is the process of advertising on various social media platforms, particularly the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes. The aim is to monetize your following and attract more visitors to your website. If well used, SMM can help marketers to grow their following and promote products/services offers by directly driving more traffic to their online business.

6. Affiliate Marketing: Affiliate marketing is a business strategy where online business owners use affiliates to market their products and they pay them commissions from the sales they generate. In this business model, business owners rely on affiliates with large followings which align with their target audiences to market their products. These affiliates earn commissions in exchange for their services.

7. Search Engine Marketing (SEM): SEM is another name for PPC, pay-per-click marketing. By this arrangement, if you pay for Google ads, these ads appear at the top of Google SERPs. Every time a user clicks on these ads, the user is directed to your website. You pay nothing when nobody clicks on your ads. The ads are thus highly targeted and therefore very effective. For marketers who can afford to pay for such ads, the ads are usually very effective digital marketing methods for their businesses. Such ads are really quite handy for seasonal promotions and new product launches.

8. Email Marketing: This is “old school” marketing method but it is still very efficient and cost-effective. For best email marketing results, you must first carefully build a responsive email list over time. Through this list, you can stay in constant touch with your audience by sending them regular newsletters loaded with valuable information, announcements, new arrivals, price adjustments, promos, discounts, and all sorts of marketing messages. Emails are thus very effective marketing tools to nurture warm prospects by giving them that really vital little nudge they need to convert. Increase in sales becomes a direct consequence of this.

9. Mobile Marketing: A majority of people now prefer doing business online with their mobile devices particularly smartphones. This is why most business owners now optimize their business websites for mobile devices. Technically, mobile marketing involves every technique from voice-search optimization, in-app advertising, and advertising via SMS or social messaging apps.

10. Influencer Marketing: For marketing purposes, digital marketers now refer to people with large followings particularly on social media as Influencers. Influencers can thus act as affiliates by helping business owners to promote products to their large followers in exchange for commissions from the sales they help generate. Marketers can thus carefully target influencers whose followings align with their target audience and their niche and partner with them to help promote products and or services. In some circumstances, influencers can even directly endorse products they have used or are using themselves to their followers. By this arrangement, such influencers can typically charge an upfront fee for a set amount of videos and product reviews, etc. Some influencers may choose to take their rewards in form of regular supplies of the samples of products they help promote.