Most Effective Combinations of Digital Marketing Methods

Most Digital Marketers prefer a combination of digital marketing methods as an effective strategy to promote their businesses. If however you are more comfortable using digital marketing strategies separately in your own business, all well and good. Most experts however recommend a combination of methods for best results. Let’s take a look at how various digital marketing methods pair well together and why.

Content Marketing and Most Other Digital Marketing Methods

Among experienced digital marketers, content marketing is readily one of the most popular digital marketing methods. These days, content creation is almost becoming synonymous with digital marketing. As a traffic-attracting technique, consistently creating high-value, impactful and branded content that resonates with your ideal target audience is imperative. This is the content that invariably adds value to the lives of your audience. So, the higher the value you add to your audience’s lives, the more likely they are going to trust you and thus ultimately convert into loyal paying customers. That scenario can be really great for the business of marketers. How then does content marketing combine with other digital marketing methods?

•    Your blogs and articles can be condensed into Tweets, Facebook and Instagram reels.
•    High-value content provides influencers and affiliates with more valuable and useful information to share, leverage and link to.
•    Good content can be optimized for SEM, PPC and SEO to attract targeted traffic.
•    Good content creation gives you an endless repository of information that you can repurpose into your email marketing campaigns.

SEM, PPC, and SEO

A combination of SEM, PPC and SEO is another digital marketing strategy that works well.
•    If you have a good SEO on your content, you can start attracting valuable organic traffic to your website. If you then use a combination of SEM and PPC alongside, it can increase your potential catchment area significantly.
•    SEM and PPC combine to deliver highly targeted and quick results almost instantaneously.
•    For monetization purposes, you can thus combine SEM and PPC to earn money through your website in the short term, while building up your organic traffic as well via SEO.
•    SEO may take some time to get right but once it is in place, it allows you to effectively own your organic traffic and maintain a constant stream of revenue generation via your website over a prolonged period. It is therefore really great for passive income opportunity.

Social Media and Video Marketing

Social media and video marketing are a great combination as a marketing strategy. Social media lends its huge popularity to the combination while video brings its strong visual power on board. This is why the two strategies can pair beautifully together. It is even more effective with popular social media platforms that attract an audience who prefers consuming visual content. For instance:

•    You can create entertaining and educational how-to videos to build trust and teach people about your products/services and how the products/services can best be of help to them.
•    You can occasionally throw in a highly targeted video ad.
•    You can effectively market on platforms like YouTube, Instagram and TikTok that specialize in video content.
•    To a lesser degree, you can also market in all major social media platforms that support multiple video formats.
•    You can take full advantage of the easy way to share content on all major social media platforms to get as much reach as possible on your video content. If any of your videos manages to go viral, so much the better for your marketing efforts.
 
Audio Marketing and Affiliate Marketing

Since podcasting and online radio are increasingly becoming popular with digital marketers, a combination of both with affiliate marketing can yield significantly valuable results. Here’s is how:

•    These two marketing strategies used together can help to quickly spread your marketing messages far and wide to as many new prospective customers as possible.
•    Affiliate celebrity products endorsement is a very powerful way to get new customers.
•    Influencers, who have a popular podcast, can help to grow your brand awareness significantly because many are “industry experts” with tremendous following.

SEO and Email Marketing

SEO and Email marketing as a combined strategy can work wonderfully well together if well executed. If you can effectively combine SEO and email marketing, you are essentially creating three new and more effective ways of attracting new customers. First, organically, via SEO, second, through a compelling sales copy, and third through further nurturing in your mailing list. Here is how:

•    Since it is very important for you to have a responsive email list in place, with SEO, you can build it organically. An organically built email list has the best possible chances of converting well.
•    You can use powerful lead magnets like eBooks to get users to join your email list.
•    Your website visitors, who don’t follow the CTA at the end of your eBook, can be further nurtured by way of follow-up emails.
•    If your eBook is valuable and free, it will be powerful enough to grow your email list. Visitors who want to claim your free eBook will be required to share their emails and opt into your mailing list in exchange for the eBook.
•    Your email newsletters can be well optimized with SEO to attract relevant organic traffic that can enhance your conversions.

Wrapping Up

From the foregoing, you can see that the ingenuity of marketers when combining marketing strategies is hugely important. Therefore, it is advisable to always go for what works best for you in whatever combinations. Since it is good marketing results you want, whatever combination of strategies that gives you the results is what is best for your business. It is advisable therefore that you should not limit yourself to just one form of digital marketing. Be open to all the available digital marketing strategies and their combinations and your business will be remarkably better for it.