Top Tips to Market your Service Business Online

Service businesses thrive on new clients and referrals as well as repeat business even amidst stiff competition. How to get and sustain these business channels is always a very huge challenge but with digital technology and online marketing, many service businesses do get by and even make good business. Some 80% or more of people seeking to do business with a service provider first look online to make contact with the type of service they are looking for. The reason digital marketing is hugely essential if you want to run a successful service business. Digital marketing enables service businesses to create strong brands on the internet, market effectively and efficiently, engage/interact freely and directly with clients and potential clients and nurture leads, all of which help them to maximize their ROI. 

Below are top tips that can help your service business to leverage multiple marketing channels to become trusted service providers and win new business.

Position your Business as a Go-To Expert

Everyone likes to do business with trusted experts in any field of service. Thus, it is your known expertise that helps to propel your service business particularly on the internet. People like to consult with others when in search of a good service business. For this reason, if you position your business well enough as an expert in your chosen service, you benefit from these referrals and recommendations.
 
Market with Different Content Types and Formats

It shows expertise and great knowledge if you are able to market online with different content types and formats. For instance, if you set out your content on Blogs and Articles, they help your rankings in Search Engines. Some direct content consumers may have preferences for reading blogs while some others may prefer short marketing videos or even podcasts. Whichever channel you choose, be sure it vividly introduces your business and its services without any ambiguities. Doing so can greatly help your brand visibility as a useful resource for your clients and potential clients. 

Build your Brand on Social Media

For cheap and cost-effective marketing, get your business on social media. Social media provides a fast and veritable avenue for you to build your brand, grow your online presence and engage with your current and potential clients in a cost-effective manner. For best results, just get your business on the most popular social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Instagram. If you post quality content regularly on these platforms, it gets shared quickly and widely thereby helping to build your brand visibility and authority. Through this content on social media, you can tactically share links to your blogs and links to all news coverage about your service business. That helps your business visibility a great deal.

Don’t Ignore Links Building

Backlinks help to confer authority on your business website in the eyes of search engines. When other authoritative sites link back to your website, it is vital for Google ranking. You can get quality backlinks from comments on other articles and publications, deliberately securing links on non-media sites, such as universities, listings or professional bodies relevant to your field of business. If you have any opportunities to showcase your talent as a guest content contributor particularly on sites with high domain authority, that’s great. Such efforts help to secure backlinks for your business and a credible way to support your business profile, support and grow your online presence.

Address Common Concerns with your Blog

Yes indeed! A blog is as effective as the problems/concerns it sets out to resolve for clients and potential clients. If you know your service business well enough, you can always think of the questions that can crop up from time and time from your clients. A good blog can use such concerns/questions as the basis for more content. A series of blogs tackling common queries/concerns will help clients find your business when they are asking those same questions on Google. Ultimately, doing so can go a long way to help your business to rank higher in Google SERPs for its area of expertise.

Showcase your Results

Yeah, every service business is entitled to some bragging rights. If you’ve rendered a perfect service in the past, you can showcase it. This should however be done with some anonymity to protect client confidentiality. Showcasing your past results can help to build trust and confidence in your business. Good recommendations and testimonials are great to help potential clients who may have similar needs see what you’ve done in the past and how well you did it. That alone can make more people to contact your business if they need similar services.

Digital Marketing Tips to Advertise Your Small Business Online

Small business owners traditionally face very daunting challenges in their marketing campaigns to advertise their small businesses online. That is even with the well-known digital marketing campaign methods like Email marketing, SEO, Social Media Marketing, Blogging and so on most marketers like to use. Many marketers do get by though. You can get by as well if you take these here tips into account when designing and shaping your own digital marketing strategy.

 

Set Up a User-Friendly Website

A user-friendly website is actually one of the very basics of advertising your small business online. It serves as your business window in the internet world. If you aim to get web visitors to your website, the site must be well designed and friendly enough to welcome them. It is through this site you can deploy the right marketing techniques to advertise your business and attract customers. Through it, you must have the right information readily available to help the website visitors make their buy decisions. If your website is good enough, it should directly reflect your brand’s character personality and answer queries/questions or concerns visitors or even customers may have as they hit the site.

Position Your Website for SEO

Online marketers usually worry about how major search engines particularly Google can notice and index their websites. The answer lies in SEO, Search Engine Optimization which is a process of optimizing your online content to enable search engines rank it high in their SERPs. That way, they send more organic traffic to the website for searches of specific keywords the website content is optimized with.
 
Set up an Account on Google My Business, GMB

GMB account is free and easy to set up. Since Google appears to be the first place searchers take to in search of products or services, it is just wise to take the advantage and use it to advertise your small business. A GMB account helps your business to show up in search results when people are looking for your type of products/services online. That makes GMB a perfect and budget-friendly tool to advertise your small business online. 

 

Have a Strong Social Media Presence

Having a strong social media presence can be key to the effective advertising of your small business online. The reason is because of the huge popularity of social media platforms and the ease of sharing information therein. However, you must endeavor to pick only the social media platforms that are right for your type business and you can manage easily without undue stress. This choice is from among the most popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes. Because each platform has a different type of audience, for sake of demographics, you must have your social media strategy which is suitable for your type of business. Regularly sharing high quality content on social media helps to advertise your small business at minimal costs.

Optimize for Local Searches

Every small business is local. Most searchers first search for businesses “near me” on Google when they get online. For this reason, if you optimize your website for local searches, it benefits from this huge search results. If your business location is part of your local SEO, search engines like Google take note. That helps to increase the visibility of your small business particularly to local searchers which is your target audience. On social media, if you set up your business as a location on Facebook for instance, it can ensure that users tag you on account of that location. That again helps to amplify the visibility of your business. You can carefully place geographically-related keywords as often as possible in the titles, headers, image tags, body, and meta descriptions of your website to increase your local visibility. Even when describing your products and services, you must ensure that you are optimizing your location. Make sure your location is in your business listings as in GMB, social media profiles, and your website pages. That helps your business visibility in your locality a great deal.