Top Tips to Market your Service Business Online

Service businesses thrive on new clients and referrals as well as repeat business even amidst stiff competition. How to get and sustain these business channels is always a very huge challenge but with digital technology and online marketing, many service businesses do get by and even make good business. Some 80% or more of people seeking to do business with a service provider first look online to make contact with the type of service they are looking for. The reason digital marketing is hugely essential if you want to run a successful service business. Digital marketing enables service businesses to create strong brands on the internet, market effectively and efficiently, engage/interact freely and directly with clients and potential clients and nurture leads, all of which help them to maximize their ROI. 

Below are top tips that can help your service business to leverage multiple marketing channels to become trusted service providers and win new business.

Position your Business as a Go-To Expert

Everyone likes to do business with trusted experts in any field of service. Thus, it is your known expertise that helps to propel your service business particularly on the internet. People like to consult with others when in search of a good service business. For this reason, if you position your business well enough as an expert in your chosen service, you benefit from these referrals and recommendations.
 
Market with Different Content Types and Formats

It shows expertise and great knowledge if you are able to market online with different content types and formats. For instance, if you set out your content on Blogs and Articles, they help your rankings in Search Engines. Some direct content consumers may have preferences for reading blogs while some others may prefer short marketing videos or even podcasts. Whichever channel you choose, be sure it vividly introduces your business and its services without any ambiguities. Doing so can greatly help your brand visibility as a useful resource for your clients and potential clients. 

Build your Brand on Social Media

For cheap and cost-effective marketing, get your business on social media. Social media provides a fast and veritable avenue for you to build your brand, grow your online presence and engage with your current and potential clients in a cost-effective manner. For best results, just get your business on the most popular social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Instagram. If you post quality content regularly on these platforms, it gets shared quickly and widely thereby helping to build your brand visibility and authority. Through this content on social media, you can tactically share links to your blogs and links to all news coverage about your service business. That helps your business visibility a great deal.

Don’t Ignore Links Building

Backlinks help to confer authority on your business website in the eyes of search engines. When other authoritative sites link back to your website, it is vital for Google ranking. You can get quality backlinks from comments on other articles and publications, deliberately securing links on non-media sites, such as universities, listings or professional bodies relevant to your field of business. If you have any opportunities to showcase your talent as a guest content contributor particularly on sites with high domain authority, that’s great. Such efforts help to secure backlinks for your business and a credible way to support your business profile, support and grow your online presence.

Address Common Concerns with your Blog

Yes indeed! A blog is as effective as the problems/concerns it sets out to resolve for clients and potential clients. If you know your service business well enough, you can always think of the questions that can crop up from time and time from your clients. A good blog can use such concerns/questions as the basis for more content. A series of blogs tackling common queries/concerns will help clients find your business when they are asking those same questions on Google. Ultimately, doing so can go a long way to help your business to rank higher in Google SERPs for its area of expertise.

Showcase your Results

Yeah, every service business is entitled to some bragging rights. If you’ve rendered a perfect service in the past, you can showcase it. This should however be done with some anonymity to protect client confidentiality. Showcasing your past results can help to build trust and confidence in your business. Good recommendations and testimonials are great to help potential clients who may have similar needs see what you’ve done in the past and how well you did it. That alone can make more people to contact your business if they need similar services.