Tips to Grow Your Online Business with a Blog

Most online business owners now rely on blogs to grow their businesses and blogs are really proving very useful in growing many of these businesses. Intermediate parties may not be able to promote your products as much as you would prefer, so blogs come in very handy to fill that gap. No matter how competitive the internet appears to be for business owners, a good blog can help make a real difference. Blogs can help to effectively popularize your products on the internet even in today’s highly competitive market. This is why business owners rely on blogs as superb resources for branding and for creating general awareness for their products on the internet. Blogs are a great resource for letting people online know how excellent the products you’re offering are that they would love to use. Below are some great tips on how to use your blog to grow your online business.

 
 
Post Only High Quality Content

In online marketing, content is king. A good blog is all about crafting and posting quality blogs regularly to attract readers. Therefore, to attract more visitors to your blog, you need to post quality and compelling content regularly that people find interesting, engaging, and relevant to their needs. The reason they’ll keep coming back to your website for more blog information. If your blog content is well optimized with relevant keywords, it can help you with the digital marketing processes necessary to promote your blog and get it on top of Google SERPs. This is why the better the content you post, the higher your chances of attracting leads/buyers that could transmute to customers if well nurtured.

Build Email List

A credible email list is an excellent digital marketing asset for marketers. It however takes quality time and efforts to build one. Here is what expert marketers recommend to build a good email list. Make sure your blog has a contact form you use to capture the names, location, and email IDs of persons that comment on your blog through this contact form or comments section. To get your website visitors to part with such vital personal information about themselves, you must try to offer something of value to them in exchange for the information. You can for instance offer free newsletter, research information, eBooks, prize winning quizzes as well as promos. Offering such values is quite effective even though many visitors will freely part with their personal information if your content is attractive, has quality, useful, and relevant to their needs. Over time, the list will grow and become a very valuable asset for your email marketing activities. You can segment your email list for effective marketing and also use it to nurture leads to become customers.

Share Your Blog on Social Media

If you have accounts on very popular social media platforms like Twitter, Facebook, Instagram, LinkedIn, Pinterest and others, you can easily share information about your new blog posts to your followers. Your followers could in turn share this information to their own followers if they find the information useful. That way, your blog post can easily go viral thereby attracting many more people to share your posts if they find them interesting enough. On social media, you can seize the excellent opportunities the platforms provide to easily interact with potential buyers or others who may be interested in products. From these interactions, you can acquire some leads, prospective customers and even customers provided you are able to handle their queries and suggestions or comments correctly. If you do, your chances of converting some of them to buyers of your products are greatly enhanced.

Optimize for Digital Marketing

Every marketer wants his business to be visible online. Getting your business well ranked on search engines like Google is a great way to go about it. That calls for SEO, Search Engine Optimization techniques on your blog content and even your website. If you know how to, you can deftly use keywords relevant to your products on your content to make it visible to search engines. Because SEO is hugely technical, you may choose to hire the services of a good digital marketer to do various digital marketing processes on your blog. If well done, SEO can help your blog to rank in the topmost searches of Google SERPs. That is how your blog can get to attract more attention online and benefit from quality organic traffic.

Blog About Your Industry

Blogging about your industry or business niche is one great way to show expertise which in turn attracts readers. You can through your blog provide news, breakthroughs, research findings, trending issues and views about the latest happenings about your industry. That somehow helps to keep readers and other stakeholders in the industry interested in your blog. This is also one great way to increase your business blog following. Such readers will relate to you as a dependable authority in your industry and that could enhance their loyalty to your brand.
 
Provide Affiliate Links

Many buyers trust blogs more than online ads when buying products online that matters to them. Bloggers always latch on to that opportunity by providing affiliate links to the products they are selling in the content of their blogs. A click on these links takes buyers directly to where they can find the products. A great blog about your industry with the right affiliate links to your products is always a great idea. Providing affiliate links to your products is like an invitation to your website users to take a look and possibly buy from you. If links provide the real opportunities for you to make sales online, they help your business to grow.

Wrapping Up

A blog is a vital resource marketers rely on to make sales online and to grow their businesses. If your blog is of high quality, informative and educational enough, it serves this purpose very well. If you run a business online and you are not blogging for business yet, the time to start is now. The foregoing tips are very handy. When it comes to marketing online, you will never regret doing so with a good blog.

Top Tips to Market your Service Business Online

Service businesses thrive on new clients and referrals as well as repeat business even amidst stiff competition. How to get and sustain these business channels is always a very huge challenge but with digital technology and online marketing, many service businesses do get by and even make good business. Some 80% or more of people seeking to do business with a service provider first look online to make contact with the type of service they are looking for. The reason digital marketing is hugely essential if you want to run a successful service business. Digital marketing enables service businesses to create strong brands on the internet, market effectively and efficiently, engage/interact freely and directly with clients and potential clients and nurture leads, all of which help them to maximize their ROI. 

Below are top tips that can help your service business to leverage multiple marketing channels to become trusted service providers and win new business.

Position your Business as a Go-To Expert

Everyone likes to do business with trusted experts in any field of service. Thus, it is your known expertise that helps to propel your service business particularly on the internet. People like to consult with others when in search of a good service business. For this reason, if you position your business well enough as an expert in your chosen service, you benefit from these referrals and recommendations.
 
Market with Different Content Types and Formats

It shows expertise and great knowledge if you are able to market online with different content types and formats. For instance, if you set out your content on Blogs and Articles, they help your rankings in Search Engines. Some direct content consumers may have preferences for reading blogs while some others may prefer short marketing videos or even podcasts. Whichever channel you choose, be sure it vividly introduces your business and its services without any ambiguities. Doing so can greatly help your brand visibility as a useful resource for your clients and potential clients. 

Build your Brand on Social Media

For cheap and cost-effective marketing, get your business on social media. Social media provides a fast and veritable avenue for you to build your brand, grow your online presence and engage with your current and potential clients in a cost-effective manner. For best results, just get your business on the most popular social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Instagram. If you post quality content regularly on these platforms, it gets shared quickly and widely thereby helping to build your brand visibility and authority. Through this content on social media, you can tactically share links to your blogs and links to all news coverage about your service business. That helps your business visibility a great deal.

Don’t Ignore Links Building

Backlinks help to confer authority on your business website in the eyes of search engines. When other authoritative sites link back to your website, it is vital for Google ranking. You can get quality backlinks from comments on other articles and publications, deliberately securing links on non-media sites, such as universities, listings or professional bodies relevant to your field of business. If you have any opportunities to showcase your talent as a guest content contributor particularly on sites with high domain authority, that’s great. Such efforts help to secure backlinks for your business and a credible way to support your business profile, support and grow your online presence.

Address Common Concerns with your Blog

Yes indeed! A blog is as effective as the problems/concerns it sets out to resolve for clients and potential clients. If you know your service business well enough, you can always think of the questions that can crop up from time and time from your clients. A good blog can use such concerns/questions as the basis for more content. A series of blogs tackling common queries/concerns will help clients find your business when they are asking those same questions on Google. Ultimately, doing so can go a long way to help your business to rank higher in Google SERPs for its area of expertise.

Showcase your Results

Yeah, every service business is entitled to some bragging rights. If you’ve rendered a perfect service in the past, you can showcase it. This should however be done with some anonymity to protect client confidentiality. Showcasing your past results can help to build trust and confidence in your business. Good recommendations and testimonials are great to help potential clients who may have similar needs see what you’ve done in the past and how well you did it. That alone can make more people to contact your business if they need similar services.