Email Marketing Tips for Current Trends in Communication

Digital marketers are increasingly relying on emails to do business. Because more and more people are taking to shopping online, marketers are also increasing the volumes of emails they are sending. This is partly to be able to reach out and accommodate consumers' constantly changing needs and to reach more people restricted by covid-19 pandemic. This trend is likely to continue even when the restrictions begin to ease off.

To sustain the current email marketing trends, these here tips can become very useful to email marketers going forward.

Using AI to Optimize Email Strategy

Email marketers can benefit from more effective emails if they skillfully deploy Artificial Intelligence AI, to optimize their email strategy.  With AI, marketers can easily and accurately analyze consumers’ behaviors and streamline their email marketing efforts for better results. Marketers can for instance utilize smart online tools to analyze consumer’s purchase habits and interests. By optimizing the email sending time with these tools, marketers can identify a more suitable angle for their emails’ subject line and content to improve the open rate and even sales conversions.

AI can help out to make your emails more captivating and readable thereby reducing the numbers that end up in trash bins. They help to accurately identify your customers’ needs thereby providing the much needed Intel to shoot them the right emails. CRM systems come very handy to make these processes much easier and time saving.

Personalizing Emails

Marketers can leverage automation and AI to create personalized emails that resonate well with consumers, making them feel connected with your brand. You can use online smart tools to accurately gather customers’ data. From this data, you can analyze their interests and preferences so as to design, craft and deliver more personalized emails that directly speak to their wants and needs. With that personalization, the emails tend to be more effective. These days, many more people are craving personal connection. Many consumers want to feel valued so they respond better to direct and personal touch from marketers. Therefore if you strive to personalize your emails, they help demonstrate your personality and care. That way, more customers can read your emails and really feel connected with you. It helps them to build trust in you as well as your brand.

Using More Interactive Emails

You can engage your customers better if your emails are interactive. The interactive elements in an email don’t have to be too complicated. They can be presented in form of clear and clickable CTA buttons, polls/surveys and quick quizzes to showcase products and or services. The idea is to remove boredom and to give customers the room to help lead the process. This way, customers may really feel that they’re being given options to take their own decisions. Whereas what smart marketers do is to make use of their customers’ choices to tailor-make the user journey that fits the customer preferences most. Such specially customized customer journey tends to convert more sales for the marketer.

Respecting the Privacy of Email Recipients

Customer awareness is now helping to place more emphasis on their privacy. Marketers must beware of this and respect it particularly on how customer data is being used. Trending now and going forward, focusing on customer-data privacy is hugely essential for any digital marketing business. Data privacy regulations may vary from one country to another and all require the right observances, respect and compliance. For this reason, marketers must constantly review extant legislation regarding data privacy with a view to ensuring their email campaigns are in full compliance at all times. If there are any changes in these regulations, as it happens from time to time, marketers must inform their customers of these changes and letting them know how their information will be protected. Doing so helps to increase customers’ trust in your business.

Incorporating User-Generated Content, UGC, in Emails

In digital marketing, UGC is any form of content created by the users of goods and services. The primary source of this content is user feedback. Incorporating UGC into your emails is one great way to increase consumer’s trust in your product/brand. UGC is free and unforced content making it highly convincing and believable. So, if you include customers’ reviews, polls results and photos of customers using your product/service in your emails, your emails resonate better with your recipients. Customers’ feedback is so impactful that it is said to influence over 90% of consumers to make their buy decisions. To get more UGC, you can cross promote your products/services on social media. That is one great way to gather more user reviews or photos. Many social media users are always happy and tend to appreciate your brand more when they too see their own reviews shared publicly by your brand.

How to Create a Versatile Website

If you market online, you must be aware that one of your most important assets is your website. Your website is the face of your business online. It is through it you can really show your global audience who you are, what you offer and where your business can be found. It thus adequately serves as the primary means by which potential customers can get in touch with you and your business. Creating such an important digital marketing address therefore becomes significantly very important. Here are things to consider.

First step is to create a website, which will stand at the forefront of your online presence. That requires some diligence and practical techniques because you’ll want the website to be able to effectively attract traffic/visitors and grow your online footprints/presence. You can only expect this if you are able to buy ad placements on other sites, share valuable content and make your business visible on services like Google Maps and social media platforms. This is what allows your business to earn the trust of your potential customers even amidst an ever-growing myriad of competitors. That’s one veritable way to build an attractive and reputable brand image online.

If you make your website versatile enough, you can seamlessly receive feedback directly from customers, leads and potential customers. With that, you can naturally create a sense of intimacy and nurture a community-like environment where your business is viewed as open and honest one even with minimal investment in time and other resources. Through your website, you can deploy tools and technologies for data analytics and similar services. These will enable you to learn more about your customers and to build/strengthen your business relationships with them.

A versatile website provides you with a great opportunity to generate organic traffic from search engines in addition to traffic gained from advertising and other online digital methods. This makes your website available 24/7 to attract customers and move them all the way through the buying process to do business with you.

As a marketer, you can’t just sit back and expect your website to attain versatility all by itself. You’ll need to take some time, do some quality work with a bit of dedication on the site to make it an effective and versatile tool to do business with online.

Here are a few tips to make that happen.
•    Acquire a good domain name that is short, memorable and easy to remember.
•    Keep your overall design clean and simple.
•    Invest in secure and scalable web hosting with reliable support.
•    Make sure the website is mobile-friendly. Meaning, it is responsive and appears correctly on mobile devices.
•    Make sure that its pages load quickly and are easy to navigate.
•    Create a clear and convincing call-to-action, CTA.
•    Constantly optimize the website and stay on top of SEO best practices.
•    Keep your contact information easily visible so that customers can find it on each page.
•    Be sure the site is accessible to all models of internet smart devices.
•    Make sure your “about us” page is well optimized and has several avenues to make contact with you.
•    Above all, engage all internet protocols to make sure the site is secure enough to do business with.

If you are a small online business owner, it is expected that you’ll be selling your products or services out of your website. Therefore, you’ll need to have it affiliated with a reputable e-commerce platform. That is made possible if the website is versatile enough. A simple website designed and hosted with the aforementioned tips can easily be affiliated with very popular and reputable e-commerce platforms like Wix, WooCommerce, Shopify and Business SquareSpace, These platforms have in-house tools you can rely on to establish and grow your online store without too many hassles and complications if your website is versatile enough.