5 Inbound Marketing Strategies to Grow Your Blog

Most digital marketers now realize the real benefits of inbound marketing to their marketing activities. If properly annexed, inbound marketing usually brings the right people to your business website. That means traffic, good traffic in the main. The main goal of inbound marketing is to bring people who’re most likely to buy what you’re selling. That means the people who recognized the need for your product/service who tend to need just a little nudge to take the final step to buy. As at today, blogging is, by far, one of the most efficient and result-oriented inbound marketing strategies available to digital marketers, and its benefits are widely recognized by most marketers. If you don’t have a blog on your website, the time to create one is now if you really want to boost the inbound marketing strategy of your business.

If however you already own a blog and you are desirous to grow it, below are tried and tested inbound marketing strategies most bloggers are using to grow their blogs.

1. Boost Your Landing-Page Strategy

A good blog must have an effective landing page strategy to get results. This is because landing pages usually serve the purpose of helping to market your product/service. More specifically and with the right strategy, landing pages actively serve to encourage customers to take some desired action among other numerous benefits such as:

- attracting more traffic and conversions
- giving the first good impression to your website visitors
- making your visitors stay longer on your website
- generating more leads as a result
- helping to build credibility for your business
- offering the right solutions to your audience’s problems
- starting to build a mutually beneficial relationship with your audience

To get these results, you must make your landing page strategy an inevitable part of your overall inbound marketing strategies as a blogger. To do this right, be sure to pick a relevant and interesting topic in your niche your audience will love. Test different landing pages for maximum efficiency before you settle for what works best. Don’t forget to make a CTA button obvious to your audience by placing it correctly in your landing page. You’ll manage to get these results from your landing page if you don’t clutter it up with irrelevant massages.

2. Use More Long-Form Content

High quality and interesting content on a blog helps it to attract traffic. Additionally, the content should be long-form. This is because long-from content is more likely to become viral and gets much more links than regular-length blog posts. If the content is long-form, it has the potential to improve your website’s rankings on the SERPs of search engines. Through that, it will help to create organic traffic to your website, generate quality links for it, and consequently establish good authority for your business in its niche.

3. Use Captivating Headlines

This is rather obvious in content marketing. The more captivating your blog headlines are, the more attention they get and the more traffic they attract. If you are a blogger, the first thing your audience will see on your blog is the headline. It is the quality of this headline that usually determines whether or not people will click on the link and read your blog post. It is therefore advisable to always make sure you spend enough quality time thinking through your headlines and crafting one that will spark the reader’s interest.

4. Give Real Value to Your Readers

Most online surfers are always there to solve one problem or another. Your blog succeeds if it helps provide them with solutions. Therefore, if you want to succeed in your inbound marketing efforts, your blog must always give something of value in addition to quality content to your readership. Some of such things of value include downloadable materials such as research data, e-books, biz quizzes, online courses, and so on. Thus, your blog must be seen to be providing value and not just outright selling. Providing value is important because it helps to increase your brand’s reputation, increases the trust your audience has for your business, and the overall value of your brand.

5. Do Some Niche Guest Posting

Guest posting remains one of the most important inbound marketing strategies available to bloggers. It is good for quality backlinking to your website. However, you must take adequate care to ensure you only do guest posting on quality websites because links quality is very important to search engines. For this reason, having a solid amount of links back to your website is a good idea, but the quality of such links is hugely important. If generally you deliberately do more guest-posting on the quality websites that are in the same niche as yours, you’ll be able to increase your traffic and reach potential customers much more efficiently than doing link building on just any website. For bloggers who want to grow their blogs, guest posts bring a lot of value for their businesses. This value includes providing backlinks, increasing the website’s ranking, promoting brand authority and communicating effectively with the audience that may turn out to be good leads and trusted customers.

Why Consumers Tend to Ignore Some Marketing Content

Content marketing is one of the most powerful strategies digital marketers can effectively use to cultivate beneficial relationships with existing followers and to reach new customers. The snag is, far too many brands/marketers neglect or fail out rightly to utilize this powerful technique effectively because many consumers tend to ignore their content. For best results, there is always the need for brands/marketers to deliver more valuable and engaging content to their customers. If you are a digital marketer, you’ll have a much easier time meaningfully engaging your customers if you pay due attention to the following marketing mistakes many marketers often make.

 
Poor Headlines on Content

The antidote here is to always ensure you use attention-grabbing headlines and CTAs, Calls-To-Actions in your headlines. No matter how good the content you create is, many consumers couldn’t care less about it if they don’t notice it. Only attention-grabbing headlines and CTAs on your content are effective enough to arrest the interest of your consumers most of who usually have only about two seconds or even less for them to be convinced to check out your content. Therefore, the more powerful headlines and CTAs your content has, the more likely it will get the attention that it deserves from consumers. Credible research evidence shows that about 80% of consumers read the title of a webpage, but only 20% read the main post afterwards. That is instructive.

The real objective of a content marketing strategy is to make sure your content marketing campaigns gain the right traction. This you can do by ensuring that your consumers pay more attention to your content and do not ignore them outright. You must therefore make sure that each and every content piece you create gets the right attention it deserves among your target audience.

What to do to get this result:

- Test different strategies to see which kinds of headlines draw the most attention and get the most clicks for your unique content pieces.
-Always use properly optimized headlines that are much more effective at engaging readers.
- Make sure that your headlines are long enough to draw attention and convey your message without being unnecessarily verbose.  
- Use more power words that prompt better curiosity with your readers.
- Use more of list posts which are shared about twice as often and are read more often as other types of content.

Poor Knowledge of Your Audience

It is virtually impossible to market effectively to an audience you neither know nor understand. Knowing your audience well enough will enable you to better focus your marketing messages on their needs. Because your entire marketing strategy needs to revolve around your customers and their needs, you must ensure your content is fully tailored towards them if you don’t want them to ignore it.

What to do to get this result:

- For effectiveness, you must deliberately focus every single piece of content you create on the needs of your consumers.
- You need to clearly define your target audience. This means that you must specify the demographic that you’re trying to reach right at the planning stage of your content marketing strategy. 

 

- The voice/tone you use in your marketing message must clearly resonate with the audience that you’re trying to reach.
- You must clearly identify your customers’ problems and use your content to offer the solutions they’re seeking.

Excessively Self-Promotional

Never make the marketing mistake of being excessively self-promotional if you do not want your consumers to ignore your message. There is usually a very fine line between proving that you’re cool with your brand and endlessly boasting about it. You must strike a distinct balance between both if you do not want your consumers to simply dismiss your messages out of hand. That is usually a clear possibility because most readers appear to be really skeptical and suspicious of overly-promotional content.

What to do to get the best result:

- You must better engage with your readers and earn their trust. To do this, you need to maintain a certain level of objectivity.
- You can accomplish this and earn more of their trust by using quotes and studies from other brands or by leveraging unbiased user-generated content.
- Your promotional messages must be subtle and supported by valuable content at all times.

Wrapping Up

As a digital marketer, if your content is not attracting the right engagement, it must be for a reason. The most plausible reason is usually that consumers are ignoring your content. If that is case, the foregoing tips can really be of help to enhance your customer engagement. Do not ignore them if you are really desirous to move your digital marketing activities to the next level.