Resourceful Ways to Market a New Business

One of the most important things you will need to do when starting a new business is to market it well. How you carry out this marketing depends on the type of business you have chosen and the resources at your disposal. That plus a bit of research on what sort of marketing works best for the type of business can be really helpful. No solution is perfect though. What helps you to get the best results is always preferable. Find below some marketing options most marketing experts like recommend. 

 
 

Social Media Marketing

As social media is increasingly becoming more popular and the internet is deepening by the day, many more businesses are now using social media as one of their main forms of digital marketing. If you market on social media and your business is new, it is fairly easy for you to quickly build up recognition and brand identity for your brand by spreading awareness for the products/services you are marketing. Your marketing can become more impactful if you grow your audience well and segment it for marketing messages. You need to have accounts on the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes. You not only need to have accounts on these social media platforms, you must also be sure to make regular posts, interact with your audience, address their concerns and queries through comments and direct messages. If you do, you’ll get better marketing results.

Search Engine Optimization, SEO

SEO is one of the key aspects of digital marketing. A good SEO on your website helps search engines to rank it well. If search engines rank your website high in their SERPs, it benefits from the organic traffic they send its way. A good SEO on your website helps to increase the amount of traffic visiting your website. A good traffic inflow in turn helps to boost the opportunity for leads, sales and even profits. Maintaining your search engine ranking is essential to direct potential customers away from competitor websites and towards your own business’s website. That translates to good business. However, it must be noted that SEO is a bit technical. It involves the careful deployment of specially selected keywords related to your business niche on your website content. If you know how, you can handle SEO yourself, but if not, hiring the services of professional webmasters to do it for you is advisable.
 
Radio and TV Advertising

Advertising on Radio and TV may be old school but they are still very effective traditional advertising methods. More so if your business is new. Radio and TV ads are still about the best ways to reach a much wider local audience and bring in increased sales. Both methods are great to reach offline audience which may be local in your business environment. When people hear your business ads regularly on the Radio and TV, your business name/brand can quickly become familiar to people who will be more likely to choose it over others who may be your competitors. Most people like to stick with what’s familiar to them. Advertising via the Radio and TV can help your business to quickly become like a household name. However, advertising on Radio and TV comes with huge costs. They should only be undertaken if you have the marketing budget to accommodate them. 

 
 

Staging Events

Business owners usually stage and host events to encourage many more people to learn more about their brands and to attract huge media attention. This media attention serves essentially as a free form of advertising for a brand as well as telling the public what the business is all about. By hosting a local derby for kids, charity events, garage sales, health walk, etc. etc., you not only have a great opportunity to raise funds for noble causes, you freely advertise your brand and showcase your business as well.

Affiliate Marketing

Affiliate marketing is quite handy to grow your business and promote your products widely online. It is usually a business arrangement between three parties, Product Merchants, Affiliates and Consumers. What the affiliate simply does is to help product merchants promote their products using unique affiliate links. Once a product is purchased via the affiliate link, the affiliate earns a commission from the sale. By this arrangement, product merchants can partner with social media influences (affiliates) to advertise products and encourage sales from their huge audiences. This arrangement is an incredibly popular and lucrative way of reaching a wider target audience and selling more products/services. It works well and really profitable if the product merchant manages to reach out to very popular influencers who are interested in his business niche. If a business arrangement is fashioned out with such influencers, it helps to quickly grow a brand and boost sales.

Powerful Tips to Improve Your Affiliate Marketing Strategy

Digital marketers can easily grow their businesses with the right affiliate marketing strategies. If used right, affiliate marketing can readily become an excellent way to enhance your business through increased profits, more leads and to easily forge connections with other brands, and lots more. Affiliate marketing is all about mutually beneficial partnerships between product merchants, affiliates/publishers and consumers. When consumers access and purchase a product through an affiliate link, the affiliate earns a commission from the sale as determined by the product merchant. Quite a simple relationship no doubt!

 

Here are some powerful tips that can help you get more value from the affiliate marketing strategy you have in place for your business.

Create High-Quality Content around Your Offers

This you can do by deliberate efforts. The content you create should not only be of high quality, it must bear some relationship with the products you are promoting. The aim of such content is to attract potential customers to your site, offering them valuable information or advice, then directing them through the right CTA to buy your products. With the right links, you can also direct them to your affiliate partners. In digital marketing, blogging is about the best way to create and distribute content to promote your affiliate offers. If you can get visitors to read content on your website, it becomes easier to generate an impressive commission from your affiliate partnerships. If your content presents as authoritative and valuable information in your business niche, and appears to offer powerful, actionable content, then readers are more likely to click the affiliate links within the content.

Connect with the Right Affiliates

To succeed with affiliate programs every product you offer should resonate with one or more of your buyer personas. That can only happen when you connect with the right affiliates who share a similar passion in the products you are promoting. Buyer personas are essentially what help business owners and marketers define the goals, needs, and interests of people who visit their websites. That way, they can effectively market to them and get good results. You get more clicks and sales from your affiliate links if each product you offer appeals to at least one segment of your audience. With your buyer personas in place, you can then look for patterns in pain points or aspirations, and use this information to connect with the right affiliates for your business.

Optimize Your Content for Relevant Keywords

This is important because you want to receive valuable organic traffic from search engines. That brings search engine optimization, SEO, into the mix. If your content is optimized with the right keywords, it helps its ranking in Google SERPs. When these keywords are centered on search intent, you get better results. Google’s free Keyword Planner is a very useful tool that can help you to select the best keywords for your business niche. These are the ideal keywords to insert in the content you create. The quality of this content is enhanced if you focus more on conversational posts that educate and entertain users. By strategically connecting your affiliate links to relevant keywords, there’s a good chance that most of your posts will rank higher in the Search Engine Result Pages, SERPs of search engines particularly Google.

Significantly Market on Social Media

It is smart to make your social media engagement a very important part of your marketing strategy. Aside its huge popularity, sharing marketing messages on social media is like a piece of cake. With over 4.5 billion people currently using social media regularly, it is one huge market marketers cannot afford to ignore. If you factor in that many of these people use many social media platforms for shopping inspiration, it becomes more obvious why affiliate marketing works so well on the platforms.  If you use social media as a marketing channel, you have access to very many ways to reach your audience. This is in addition to the many free in-house marketing tools they place at your disposal. Through social media, you can build an audience real quick, promote new products, and see more sales through your affiliate programs. You can therefore take advantage of very popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes, to easily connect with your target audience.

Segment Your Email List

If you already have a credible email list, it is more useful if you can segment it for marketing purposes. By segmenting your email recipients into separate email lists, it becomes easier and more effective to market to them. Segmenting gives you the all-important freedom and flexibility to create custom offers, both affiliate and otherwise, for your subscribers. Better still, you can also take deliberate steps to personalize the leads because personalizing and segmenting your leads can have a noticeable impact on your affiliate sales. That in combination with well-made buyer personas significantly makes it easy for you to create multiple campaigns geared towards customers with specific interests, goals, and problems.