Trending Products to Sell Online

 

E-commerce business is often thrilling, exciting and can be profitable if you are selling the right products. With so many product options available to sell online, making a choice of which products are best to sell can be hugely tasking if you are not too experienced in e-commerce business. If you don’t choose right, your business is likely to struggle or even risk outright failure. The key is to go for trending products at any material time. Trending products usually have a good market potential, the reason they tend to trend in the first place. If you concentrate on selling trending products, you stand a very good chance of boosting your e-commerce store sales significantly.

Online, there is a huge array of amazing products that you can choose from to sell. While at it, be sure to search for and select products with good customer demand. That is where the money is. Below are some selected samples of such products.

Health, Fitness and Wellness Products

Most people worldwide are now actively looking for ways to stay healthy and fit. Online search results testify to this trend and the global health and wellness industry is booming with sales.  The hot items that really sell well online are trainers, jerseys, hoodies, joggers, leggings, sweatshirts, yoga mats, mesh shoes and suchlike fitness accessories and equipment. Google Trends clearly indicate that worldwide searches for most of these items remains high and the people selling them are making good sales. For as long as health and wellness products remain trending online, making money out of selling such products remains good business.

Digital Products and Accessories

As the internet grows and deepens, so is the need for digital products. Our world is now in digitized era where people depend heavily on digital devices for their daily needs. For this reason, digital products and related accessories have as expected become highly sought after products. E-Commerce stores selling these products no doubt do experience a boom in line with internet growth. A review of Google Trends reveals a consistent demand for digital devices and accessories, a clear proof of their popularity online. When it comes to specifics, we note that some digital products and accessories are particularly in high demand in the global market. Products like phone screen protectors, wireless earphones, mobile phone cases and covers; wireless phone chargers, wireless charging stations and phone tripods fall into this category.

Home Beddings

These are products that are easy to acquire and sell online. Everyone needs a home and with it comes beds and beddings. Most people hugely depend on the general functionalities of these products which include helping to improve sleep and hygiene in homes. That is aside the aesthetic purposes which they also serve to make homes desirable places to be. All these help to increase the demand for home bedding products such as blankets, pillows, pillow cases, sheets, duvets, quilts, linens, mattresses, cushions and suchlike products.

Groceries

In recent years, the internet has completely changed the way most consumers shop for groceries. Everyone depends on groceries as essential necessities. Since we all need them, as our appetite for them grows, so is the demand. The internet currently presents a safe and convenient purchase and delivery opportunity for groceries right to our homes. Really convenient if you ask me! This convenience tends to fuel the demands for groceries particularly in times of severe pandemic restrictions like the covid-19 restrictions the world witnessed recently. During these restrictions, e-commerce stores that sell groceries particularly food and other essential items necessary for human survival and well-being witnessed a significant surge in sales.

Self-Care Products

In times of hardships and general restrictions, there is usually a noticeable change in people’s behavior and attitudes to self-care. In such times, most people like to show more concern and elect to invest heavily in taking care of their physical and mental health and well-being. No surprise therefore when Google searches on "self-care" clearly identifies this trend at such times. Significantly, vitamins and biotin products, hair and skin creams, natural health products, skin and hair care accessories, soaps and soothing bath products and other essentials are great products to sell online when in high demand.

Toys

The global toy market naturally remains upbeat most times of the year particularly in countries with large populations like the United States and China. Google search trends never fail to identify this fact. Selling toys online remains a good business globally, year in year out. If you have an e-commerce store and you are desirous to witness a surge in sales, think of selling infant and toddler toys, sports toys, dolls, action figures, arts and crafts, building sets, mini games and puzzles, youth electronics, plush toys, explorative toys, outdoor toys, remote control vehicles and miniature vehicle replicas.
 
Baby Wear and Childcare Products

People by nature bear and raise babies through generations and all these babies need care. That usually affects the demand for baby wear and childcare products. If for any reason there is a surge in child bearing, the demand for these products surges too. At such times, there is usually accelerated consumer demand for common baby products like bath towels, diapers, bibs, baby carriers, baby swings, baby monitors, feeding essentials, wardrobes essentials, bathing products and nursery essentials. Data from Google Trends reveals that selling baby wear and childcare products online remains a good business.

How to Find the Best Products to Sell Online

E-commerce business is often thrilling, exciting and can be profitable if you are selling the right products. Even though there are many product options available to sell online, how to find such products can be hugely tasking particularly if you are not too experienced in e-commerce business. The good news is that technology has made this task fairly easy to perform if you know what you are doing. Following are some of the most efficient practices anyone can rely on to determine what products are best to sell online.

Personal Insights from Experience

Personal insights derive from what you know and have even experienced. That is about the best place to start. Just take a good look around you and your neighbors. Talk to people in your family and your neighborhood to know what products they are really using or consuming at any material time. Look around your home, office or work space. Can you identify any specific products that make your life easier or that your life hugely depends on? The identities of such products can help you decide what products to sell online.

Feedback from Customer Reviews

You can analyze feedback and gain valuable insights about products that are selling well from large and very popular e-commerce platforms like Alibaba and Amazon for instance. Gaining insights about products directly from the large customer base of these and similar platforms is quite helpful to business owners even though many rely also on some other methods to gain such insight. One of such common methods is reading customer reviews/feedback on products.

Diligent Competitor Analysis

You can research and study your competitors with a view to identifying what products they are selling and how well they are selling the products. The reasoning behind that is, if your competitors can do it, so can you. By studying your competitors well enough, you can forge a way to avoid any saturated market segment and refrain from choosing too many niche products. All you really want is to sell more products and take less risk in doing so.
 
Various Online Resources

Various online resources can actually serve as a treasure trove for valuable information. Most popular among these online resources you can rely on and utilize are Shopify’s Trending Product List, Google Trends, Amazon Suggest, The Facebook Ad Library, Kickstarter.com, Wish.com, Pinterest Suggest, Exploding Topics, amongst others. For an e-commerce store owner, it helps to also check out as many e-commerce web forums you can access to get information. Through these forums, it is possible to find new and exciting ideas/insights about products that customers are looking for which you too can sell online.

Social Media

With presently over 4.5 billion people active on Social media, it is one huge market where you can identify products that are selling well. You can always check hashtags and trending videos to know what people follow more or watch more. Trending products normally have high views on their videos. Pay particular attention to products related to fitness, foods, fashion, beauty, hospitality and sports as they trend on social media and you can decide on which of the products to sell online.

From Keyword Data Analysis

Analyzing data generated by online tools can also give good insights into products that are in demand online. You can rely on online tools that provide information/data on search volume, competition, and cost-per-click among your target audience. Keyword research tools such as Google Keyword Planners, Ahrefs, SEMrush, Google Trends, or Keywords Everywhere can be very useful and handy to generate information/reports about products that people are looking for online. For consumers searching for products through search engines, Search Engine Optimization (SEO) is a useful tool that can be used to assess their product demand online.