How to Create Website Landing Pages that Convert

If you market online, getting traffic to your website is always a priority. Without good traffic, you cannot expect to make good sales. This is more so when you are involved in affiliate marketing. Strategies and techniques you can set up on your website are hugely vital to getting good traffic. This is because it is only when potential customers hit your website you can expect to have any conversions. Therefore, if you want to be a smart marketer, your primary goal should always be how to convert your website visitors to buyers. To be able to do so, you need to create a landing page that is effective to close deals.

 

The landing page is mostly where online marketers close deals. When marketers say a landing page is good, it simply means it coverts well. There is however no generally accepted formula for creating a high-converting landing page. What most marketers do is to simply try various techniques to find out what works and what doesn’t. Following are some tricks/techniques that can be very handy to create an effective landing page that converts well.

Write a Convincing Copy

If you must market to people, your content must interest them and capable of convincing them. Writing an interesting copy falls into that category. The secret to writing a convincing copy is to keep it loaded with information, simple but yet engaging. For it to be effective and convincing it must clearly highlight what your product offers and how it can directly benefit your target audience. That info on your landing page helps your conversions a great deal.

Use Catchy Designs and Quality Images

The attention span of most internet users is always very short. What quickly catches their attention is what helps conversions. Landing page design, color combinations, general aesthetics and good graphics/images help the attraction of a landing page. It is however advisable to be mindful of visual simplicity at all times. The CTAs on the landing page must be well isolated and clearly distinct from other elements on the landing page to attract potential customers and customers' attention. This can be further accentuated if you place other elements on the landing page that can attract and direct your prospects to keep reading and to take positive steps towards conversion on the page.

Include Social Proof

Social proof on your landing page shows authenticity and authority. You can thus highlight various forms of social proof on your landing page to enhance its conversion. Among content marketers, the most popular social proof are case studies, achievements, awards, testimonials, customer success stories, breakthroughs, reviews, milestones and celebrity/influencer endorsements. All these help to enhance conversions.

Create a Great Value Proposition

When used correctly, value propositions generally help conversions. What marketers generally mean by value proposition is what they refer to as a clear statement describing the unique advantages of what they're offering on their landing pages. It represents what is available for prospects to help solve their problems and why what is available is uniquely so different from others in its class. The unique features of an effective value proposition are mainly the relevancy and differentiation. If these glaring advantages are conspicuous and easily noticeable on the landing page, they quickly help to catch the attention of prospects. That helps conversions a great deal.

3 Fundamental Tips for Affiliate Marketing Success

There is hardly any marketer who gets involved in affiliate marketing without the desire to succeed at it. It is one simple business model anyone can get involved with and succeed if they follow the rules. All you need do is to simply promote products for product merchants and earn commissions for your efforts. Your main business is to simply drive traffic and collect commissions as products are sold through your efforts. This appears to make affiliate marketing the ultimate business model in terms of simplicity. It is one business you can start with little or no capital at all and cost-effective to operate. You do not even need to have any stock, no customer service and not even your own product to market. Now, that’s really cool for a business. Yes the business is really simple. That appears to be why there are thousands of affiliates out there all promoting practically same products same way.

Making it and having some measure of success in such a crowded environment requires that you stand out from the crowd any which way you can. However, you cannot stand out if you don’t know how to. These here fundamental tips will help you to know how to stand out from the crowd in order to corner your own sales share. Once your offers are right, they’ll be irresistible to your customers. If you want to create some compelling offers yourself, then follow these here tips.

Choose the Right Product(s) to Market

Decide on a niche and always choose products that relate to your niche to market. That may sound easy but it is not exactly so. Choosing a product can be quite challenging if you are not working with reputable affiliate programs like Strong Future International, SFI, Amazon Associates, ClickBank and the likes. These programs already have their products in niches so they can always help you to choose the correct products to market. Aside belonging to the niche you prefer, it is always good to promote products you like and have got value from personally. These are the kind of products that can help you with affiliate marketing success. Choosing products in your niche helps to make your marketing content relevant for product promotion and you can better target the right audience that is in need of such products.

Use Targeted Marketing

As most inexperienced marketers do, it is wasteful marketing to be posting your affiliate links in online and social media channels then just stand by and wait for sales to come in. Without a deliberate marketing push, that will not happen. Making efforts to target your ads well enough and to drive traffic is part of that push. If you have the resources, you can easily drive more traffic to your affiliate links through paid ads. You can deploy your creativity in your marketing efforts to get good results. Any online marketing technique that helps you to get good traffic is OK and organic traffic is excellent. You can deploy well targeted email marketing to get traffic and leads.  In addition, YouTube review videos, tutorial videos and social media marketing can be of help to you in your marketing push. In affiliate marketing, building up traffic is a gradual process. Using targeted marketing helps that process a great deal. Even if it takes you quite a while to build traffic, don’t panic. Building up your own audience and nurturing their trust could be gradual but it pays off on the long run with enhanced traffic, more leads and conversions.

Endeavor to Stand Out

In affiliate marketing product promotion, it is not enough to just be posting your affiliate links to the product landing page on your social media platforms and your ads. You must explore all ways to stand out from the crowd and add extra value to your marketing efforts. This is because out there on the internet, competition is always very stiff more so with affiliate marketers who are struggling and strategizing 24/7 online to make a quick buck. To stand out from this huge crowd, you can always do something unique and is valuable to your prospects. You can offer free rewards through your CTAs and affiliate links. Things like eBooks, how-to videos, discount coupons and so on which you can offer to buyers who make a purchase through your affiliate links. You must think outside the box to come up with token rewards that can make you stand out among the huge lot of competitors.
 
Offering such extra value is one great way to stand out from the crowd. By doing so, you stand a better chance to generate more sales than your competing affiliates who are not offering anything of value extra. Through the CTAs on your homepage, you can use these free offers as credible baits to collect email addresses from prospects and build a responsive email list of your own. A responsive email list is one very valuable marketing asset that can greatly assist your marketing efforts going forward.