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8 Top Tips for eCommerce Success

If you want to succeed in eCommerce business, you must listen to experts. Carefully follow what they do and how they do it. Many of these ex...

Saturday, July 16, 2022

Top 7 SEO Tips to Generate Organic Traffic


Google SEO sign on a magnifying glass view.
If you want to market successfully on the internet, you need to understand the importance of Search Engine Optimization, SEO. The right SEO on your website is one great way to get the organic traffic your business really needs to achieve both its long-term and short-term marketing goals. Without the right traffic, you cannot successfully market on your website. Getting the right traffic depends solely on the way you have performed SEO on your website. These here 7 tips will help you to get SEO right on your website.


 
1. The Right Domain Name

It is important you pay good attention to your domain name and how the URL of your website looks. Search engines do notice it hence it has a direct impact on your website’s ranking. If you use the right keywords on your domain name, it helps the visibility of your website. It is vital therefore to optimize your domain name in your URL to make it visible to search engines. That helps your website to get organic traffic from search engines.
 
2. Stick with Your Niche

It always helps your SEO if you pick a niche and stick with it. Once you get started, deviating to another niche does not help proper implementation of SEO on your website. What helps your long term marketing interest is to be known and identified with a particular niche. If you remain on that niche and consistently curate effective content on the niche, it can help trigger a good rush of organic traffic to your website.

3. Fast Loading Webpages

A fast-loading website can affect the website ranking as well. Internet users are notoriously always in haste. If your website is slow-loading, it tends to discourage many visitors who do not have enough patience. That increases its bounce rate. So, you have to ensure that the speed of your website loading is reduced to a matter of seconds. You can tinker with your website design a bit and with the use of some great tools, increase its loading speed. When it loads fast, it becomes more user-friendly and consequently benefits from more traffic.

4. Great Content Photos/Pictures/Images

Good visuals are always great on a website. They help to attract visitors and keep them longer on the website. Since human beings love to look at great pictures, they play a vital role in SEO too. The images/photos on your website must not only be of high quality, they must be well optimized. By using great resolution and optimized images on your website, it attracts more traffic. For best results, always make sure the pictures are not too many and they are of the right pixels sizes. That helps to enhance the loading speed of the website most crucially. 



5. Spying on Your Competitors

In digital marketing, keeping a close watch on what the marketers in your niche are doing is of vital importance. Doing so helps you to know how they are doing their marketing, what channels they are using and what platforms they prefer. If you know what works for them, you can do same to get similar or even better results. Through your “spying” efforts, you can even have an idea how your own SEO marketing is going to pan out. It is one great way to understand how your competitors curate unique content and by what strategies they market the content. All these can give you valuable ideas how to compete better in your marketing and with better results.
 
6. Deft Use of Keywords

You cannot have an effective SEO on your website without the right use of keywords. In fact, SEO and keywords usually go hand-in-hand in digital marketing. It is imperative therefore to always check out your SEO strategies to ensure you are using the right keywords. That’s what can drive good organic traffic to your website most of the time. So, any content that you curate on your website must have the right placement of keywords that are related and complementing. If these keywords match the intent keywords searchers are using, search engines take note. Google in particular loves this and sends such searchers to your website as organic traffic.
 
7. Avoid Plagiarism

Plagiarism is not only wrong it is also unethical in digital marketing. Major search engines like Google for instance do not like plagiarism for these same reasons. So, if you want your website to benefit from the very valuable organic traffic from search engines, you must be extremely strict about plagiarism. This is why the content you create on your website must be original, high-quality and top-notch for it to be valuable. Since millions of websites on the internet are trying to do the same things to get noticed, your own website will be choked out and unnoticed if its content is plagiarized content. Therefore, what can make it stand out from the rest of the crowd is by creating top-notch stellar content which contains no plagiarized materials. One great way to guarantee this is to be sure you are writing about topics that are different and creating content that is not present on the internet. Topics that are unique and original to your website are the best. This is what helps your website to stand out and be noticed on the internet particularly by search engines.

Wrapping Up

If you are able to implement the foregoing tips well enough, the SEO of your website will be greatly enhanced. An enhanced SEO means more visibility of the website to search engines. If the website is visible to search engines, they tend to rank it high on their SERPs. A high ranking website on the SERPs of search engines means more organic traffic to the website. So, with a constant dedication and the right implementation of these tips, you can ensure a proper ranking of your website and consequently more organic traffic.

Monday, July 11, 2022

Best Online Business Ideas in 2022

Online business owner working on a computer.
Are you interested in a side hustle in 2022? Try some online business ideas. You can easily get involved in online business and earn some extra income right from the comfort of your home. In the wake of all the pandemic lockdowns and restriction of movement around the world, working online has become particularly attractive. Depending on your background, experience, training and even inclinations, there are several business ideas you can try your hands on online to earn some money. Specialty jobs like skills instructor, teaching, podcasting, affiliate marketing, e-commerce store, dropshipping and so on are available online for people who are keen. Even if your offline career or regular job is still going well, you may still need some online business to earn some extra income. 


 
If you are keen to earn income online in 2022, here are some business ideas many experts recommend.

Affiliate Marketing

If you can help some product merchants to advertise their products for a cut of the profits, you are in affiliate marketing. Affiliate marketing is a very simple online business idea really. Just promote products, generate sales and earn commissions from the sales, simple. I guess nearly everyone who can use a computer or smartphone and knows how the internet works can get involved in affiliate marketing to earn commissions. If you are already working online and you have an audience and a good online presence through a blog, podcast, or social media channel, you can monetize this presence with affiliate marketing. Better still, if you have the skills to write product reviews that convert. If you do, your earning potential in affiliate marketing can be much better. If you can’t go it alone in affiliate marketing, it is recommended you join a reputable affiliate program online. Programs like Strong Future International SFI, an affiliate marketing program that is the largest online for selling all shades of products has millions of members working on its programs. The program is FREE and easy to join with no obligations whatsoever.

Social Media Consulting Services

As social media platforms are becoming many and varied with unique and peculiar features on each of them, opening and operating accounts in all them can be hugely tasking for any individual business owner. What to do then? It is best to hire an agency or full-time employee to manage the many social media accounts. This is where a social media consultant becomes imperative to help the business owner free up some valuable time to work on other strategies to grow his business.

If you are a social media consultant, you can help small businesses determine the best tactics, hours, and content for their target audience. You can advise on the best platforms to work depending on the products on sale and the business niche. You can manage the social media accounts to grow the audience and the following. You can effectively help to manage accounts on the most popular platforms like Facebook and Twitter which are about the main business networks mostly because of their special in-house marketing features and huge consumer audiences. More visual platforms like YouTube, Instagram, Pinterest, Tumblr and Snapchat which also have huge consumer audiences require special management to be useful to brands. A good consultant will know how to handle them for excellent results.

Start a Podcast

You can earn money from podcasting if you have the skills and the right equipment. As your podcast grows, you can monetize it by offering paid sponsorship and selling your own products/services. If you are into podcasting, as your listening audience grows, the more you gain their trust. When the trust grows, it increases the likelihood that they will buy what you are offering or endorsing. That is when the money starts coming in. You can easily get into podcasting because you don’t really need expensive or fancy audio equipment to start a podcast. Once you can have the episodes transcribed for easy accessibility and content marketing purposes, you can make a lot of money in podcasting. 



Virtual Training

In a pandemic situation as we are now with widespread restrictions on human interaction, virtual training is gaining ascendancy because life must go on. The situation now makes a lot of people to opt for studying online. For this reason, many hitherto offline institutions have moved online. People with marketable skills in specific fields now translate their knowledge into online courses and training and money is being made. If you have a good skill to teach online and you cannot go it alone, you can join online platforms to offer your services for a fee. Presently, many more people are turning to online platforms to learn new skills and access valuable resources. That creates real demand for online training. Be it fitness, digital marketing, SEO, or UI/UX design services, irrespective of whatever niche you’re in, now is the right time to package your knowledge and skills and sell them to people online. You can make money from the fees you charge.

Launch a Clothing Line

You can launch a clothing line and make money online if you know what you are doing. With a few designs and the requisite designing skills, you can get your clothing business off the ground. Just open your own e-commerce store on Shopify and pronto you are in business. If you can use Oberlo, Prettify, Printful or a similar sourcing app, you can quickly set up your own clothing line. These apps can automatically link your store with clothing printers and clothing manufacturers. They also handle every step of the retail fulfillment process for you, giving you the freedom to design and ship a wide variety of parts from scratch. Then you can start making money.

Monetized Blogging

These days, nearly everyone in e-commerce business is into blogging. Many are into blogging to market content which attracts traffic to their stores. People now practically blog about nearly everything on planet earth. So, if you want to start a blog, it is easier to start a blog now than ever before. Your blog can be a great potential source of income if you take steps to monetize it. Once you decide to continuously create good quality content, your blog audience will start to grow provided your blog content has a very high quality that educates, informs or entertains people. Once your blog following starts to grow, you can then begin to make sales on the blog from the traffic it attracts. You can sell many things on your blog including ads spaces. You can quality physical products, digital products, sponsored posts, training, e-books, etc. But, your blog can only be profitable if you are willing and able to put in the work needed to continuously post high quality and valuable content on the blog.
 
SEO Consulting Services

If you have the technical knowledge and skills for search engine optimization, SEO, you can become SEO professional in consultancy services. This skill simply entails how to get business websites to rank high in Google and knowing how to convert online searchers into customers. Presently, you there are many brands and businesses willing to pay for such professional services. These services are highly technical in nature and may involve editing metadata tags, regularly updating a business blog, or searching for smart keywords to help the business rank high in search engines. A good SEO consultant who knows his trade can work with a solid SEO strategy to change the fortunes of any online business for the better.

 

Start E-commerce Store

If you have quality products to sell online, you can become an E-commerce Associate ECA in a reputable e-commerce business like Strong Future International SFI. You must however know what sells well, what the best price is for products, and how to make your listings stand out on the platform. Doing so can quickly accelerate your success in the business. E-commerce store is also a business you can build around your personal interests, passion and experience, which makes it fun and even lucrative. If you become E-commerce Associate in SFI, you only have to list your products, and the platform takes care of the rest particularly customer service. You can list your products FREE and you are only required to pay a commission if you make a sale. As an SFI, ECA because you have the advantage of low start-up and maintenance costs, there is virtually no limit to your earning potential once you list your products for sale.

Web Designer and Developer

These days, because many more people are taking their businesses online, that has increased the demand for design, launching and hosting of websites. The demand for web designers and developers has increased tremendously too. To be a web developer, you must have the right technical skills and be able to demonstrate them at any time to convince brand/business owners what you can do for them. Web designers and developers always earn good fees for their services.

Dropshipping Business

In digital marketing parlance, dropshipping is usually referred to as the easiest option to start an e-commerce business. This is because you do not need to even have products of your own to sell and also without having to purchase any products up front. You can simply use dropshipping apps to find thousands of vendor products to sell online. Through dropshipping, you can market products to customers around the world all without investing in warehousing, inventory, customer service, shipping, or manufacturing costs. Quite a low cost business to start really. Once the dropshipper links a buyer to a product merchant, the merchant takes over from there. Once a sale is made, the dropshipper earns his commission. Simple!