Useful Tips to Draft High-Converting Emails

Email marketing has been around for quite a while yet it is still very popular with online marketers. This is because email is not only easy to use, it is cost-effective as well. Email marketing may be old school but it is still a very effective digital marketing strategy. It remains one of the most effective ways to promote your online store, build mutually beneficial relationships with customers, nurture leads and generate sales. To get these results from your marketing, you must be sure your emails are well-crafted to make for easy reading and understanding. So, if you are currently planning your email marketing campaign, here are some top notch tips that can help you to get started.

Regularity: Email marketing works best and is most impactful when the mails are sent regularly. In crafting email messages therefore, this must be borne in mind and taken into consideration. If emails must be sent regularly, say about one or two mails per week, adequate care must be taken to avoid spamming. Generally, people respond much better to frequent emails than infrequent ones.

High Quality Content: Your email content must be of high quality, informative, educational and even entertaining to make it impactful to the readers. The message must be sufficiently relevant to directly address the needs of recipients. Poor quality emails usually end up in the trash bin even when the recipients manage to open them.

Brevity: The shorter email messages are, the higher the chances that they’ll be read. So, you must always endeavor to keep your emails short, concise, to the point and very brief. Long emails usually put people off reading them. Marketing experts recommend emails in the range of between 50 to 200 words.

Social Proof: The internet is full of many skeptics and doubters. This is why you need social proof in your emails when drafting them. Social proof helps convince readers that your offer is legitimate and worth their time. The right social proof you can use in your emails include sharing links or information from industry experts, positive testimonials from customers and or influencers who are using or have used your product.

Captivating Visuals: Generally, most people love visuals, more so if used in marketing messages like emails. If you use high quality and captivating visuals in your emails, they are more impactful. In drafting your emails, you must endeavor to include very high quality images/photos of your products.

    
Call-To-Action, CTA: People usually do not send emails for fun. They send them mostly for a business purpose. If you do not tell people what to do next after they read your emails, generally, they do nothing. Most people always want to know where to go or what to do next after reading your email content. That is where a clear and concise CTA becomes very relevant when drafting the content of your email. These days, most people access their emails from mobile devices. So, you need to provide a clear CTA at the end of each email. These CTA links can lead to a product page, a promo page or to a recent content produced on your website.

Last Line

Email marketing is a very effective digital marketing technique. No serious marketer can afford to do without emails if they want to do good business online. Crafting great emails and sending them correctly to the right recipients at the right time is a great way to get the best out of email marketing campaigns. 

5 Quick Steps to Affiliate Marketing Success

If you have the flair to promote products/services online for products merchants, you can become an affiliate marketer and earn good commissions for your efforts. But, like any other business out there, there is always a learning curve before you can expect to succeed in affiliate marketing. To succeed, you need to really learn what the business is and how it works, take expert tips, apply patience and be consistent and diligent in your marketing. Above all, you need to fully understand how to make money from affiliate marketing. This is really important because there are a lot of scam businesses out there on the internet claiming to be affiliate marketing businesses which they are not.
 
Here are some important steps you can take to help you get started on the path to success in affiliate marketing.

1. Carefully Choose a Niche

You must carefully choose a niche to market in as a very first step in successful affiliate marketing. Do not attempt to be everything to everyone at the same time if you expect to succeed in such highly competitive business as affiliate marketing. Try to focus all your efforts sharply on a specific group of people. To become the go-to authority in your marketing field, you must first find a niche you can cater specifically to their needs. It is only by doing so you can expect to generate more sales. Through these enhanced sales, you can eventually build a reputation as a trusted someone who knows their stuff. You can succeed faster that way. Even if you choose to branch out to another niche later, by first establishing yourself as an expert in your chosen niche, you have already created an expertise on demand.

2. Join Vibrant Affiliate Networks

It is essential for an affiliate marketer who wants to succeed to join affiliate networks. That is where you can effectively interact with fellow affiliates easily for the benefit of your business. In such networks, you will have access to a variety of products/services that you can effectively promote. You’ll also be able to seamlessly network with other affiliate marketers and learn from their experiences. Through these affiliates, you can get to benefit from great tips and a few tricks and techniques to help you succeed in the business. Affiliate networks can provide you with the tools and resources you need to be successful. They can also give you access to a large number of potential customers. But because of the large number of scam businesses on the internet you must be careful which networks you affiliate with. This is why it is essential that you do some diligent research before choosing a network that meets your needs. If you take good advantage of proper networking and the resources available in the networks, you can succeed faster in affiliate marketing.

3. Join a Reputable Affiliate Program

It is hugely important you join reputable affiliate programs like Strong Future International, SFI, if you want to quickly succeed in the business. The information you get from reading the reviews on the platform of the affiliate program is helpful before you join. In SFI, you join free and start promoting products immediately to earn commissions. You have access to hundreds of thousands of products to choose from and promote. You must make sure however that the products you choose to promote are related to your niche, they sell well and the commissions volume from sales in attractive. SFI offers good commissions on sales, provides marketing tools and excellent support services and the training is great as well.

 
 
4. Promote Products on your Website/Blog

As an affiliate marketer, you are in no doubt in affiliate marketing to make money. You can make this money if you really understand how affiliate marketing works to earn money. In this quest, you must know that there are two main versions of affiliate marketing: pay-per-sale and pay-per-click. In pay-per-sale version, affiliates get paid a commission every time they bring a customer to the product merchant’s website. In pay-per-click version, affiliates are paid a commission every time a customer clicks on their product ads.

For successful affiliate marketing, make sure you promote only products/services on your website/blog that convert well. To guarantee this conversion, here are a few things you can do:

•    Because people are more likely to engage with visually appealing content, try to use attractive visuals in form of images, infographics, and videos to help promote your products.
•    Always share your personal experience with the product if you have used it yourself.
•    Choose products that are relevant to your niche or target audience.
•    Promote only products your audience is interested in.
•    Write compelling product descriptions that highlight the features and benefits of your products.
•    Share customers’ testimonies about the product.
•    Be sure to include a CTA, Call-To-Action, for readers to know what to do next.

5. Market with Social Media

Marketing with social media helps you to drive traffic to your affiliate links. It is great to have accounts on some of the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest to promote your products. Each of these platforms aside their huge popularity offers great in-house tools that are of great assistance to affiliate marketers to market their products. With over 4.55 billion active users worldwide, social media is one huge market out there on the internet for affiliate marketing. If you want to succeed in affiliate marketing therefore, you must explore credible ways to widely promote your affiliate links on social media. Social media is really great to easily connect with customers and potential customers and to widely promote your affiliate links. If you are able to use social media correctly, it is one great way and a very powerful tool to drive unlimited traffic to your affiliate links.

Summary

To succeed in affiliate marketing business, you must be patient, consistent and diligent in your marketing efforts. Take expert advice and be open to learning the business real time. Endeavor to choose the right niche, good products/services to market, great networks and programs as well as deploying the awesome power of social media to market your affiliate links. By taking the above steps, you can better enhance your chances of succeeding as an affiliate marketer.