For example, scammers and online business tricksters have given the word MLM a bad name on the internet. Even Search Engines are now very wary of those letters as a business model. If you are ignorant enough to misconstrue SFI business as an MLM business and you talk about it to prospects, you are very likely to turn them off immediately. Reason is, many people have been scammed online with those letters as a business model.
From my over 4 years experience in SFI business, that is about the biggest turn-off which many affiliates out of ignorance have not found a way to navigate around.