8 Digital Mobile Marketing Trends To Look Out For in 2021 and Beyond

Resulting from the astronomical increase in the use of mobile devices worldwide, digital mobile marketing has also increased in popularity among enterprising digital marketers. Most of these marketers now have digital mobile marketing as very important components of their overall marketing strategies. With mobile devices now accounting for about half of web traffic worldwide, mobile marketing continues to grow in tandem. This trend is likely to continue in the coming years with even a predictable increase in popularity. That is exactly what experienced digital marketers are predicting. For digital marketers to stay current and competitive in the coming years therefore, they must effectively monitor and adapt to trends in mobile marketing. Going forward, no marketer can afford to ignore these, here eight trends.

1. Mobile-Based Content

Given the rising popularity of social media platforms particularly TikTok, there is a general expectation that we will see a rise in mobile-based content particularly in vertical video formats on mobile social media apps. Digital mobile marketing will thrive better with the creation of more online videos in the coming years. Videos are very popular with younger generations on social media. The exact same way mobile devices are popular with them. Now that this younger generation is growing into a significant market, marketers will need to connect more with them in their very popular hangouts, which is social media. That is the expected trend going forward.

2. Mobile-Optimized Content

Since more and more people are doing business from mobile devices, optimizing content for mobile devices will be in the upward trend. Every marketer needs quality content to grab consumers’ attention and produce conversions. Mobile marketers will be focusing more on putting out more high-quality content optimized for mobile, including interactive options to attract traffic. This trend is bound to continue.

3. Mobile Ads Automation

There has been a remarkable increase in the use of mobile devices in recent years. This trend has engendered a significant increase in the use of mobile apps. These apps have become extremely useful in mobile advertising and eCommerce in recent years. This trend is bound to continue and with the use of automation to save time and other costs. Digital marketers going forward will now be able scale better and more quickly with the aid of Artificial Intelligence, AI-enabled ads automation.

4. Video Content

In the coming years, we are going to be seeing more marketers pushing out more video content to please mobile users. Presently, videos make up over 60% of all mobile traffic. As this trend goes up, we expect more mobile-friendly content to come in the form of videos. This trend will entice more marketers to turn to posting more video content over and above traditional blog posts to meet consumer needs in the coming years.
 
5. Mobile Voice Search

Recently Google has found a way to index voices. That has led to increased use of voice search and voice control. Right now, there are more home electronic devices in use, such as Amazon Echo and Apple HomePod. It is projected that more consumers will buy these devices for their homes and continue using them on their smartphones. By using these devices, many more consumers will rely on speaking to receive search results and answers. This trend will continue in 2021 and beyond.
 
6. Structured Data

There is every reason to believe that structured data is going to continue to dominate in SEO results. With Google Search now becoming more and more intelligent, searchers now get structured data snippets on top of normal search results. This looks like a search bonus if you ask me because these snippets greatly help those looking to rank on the first SERPs of Google. This trend will continue, and could even, be improved upon in the coming years.

7. Push Notifications

There is likelihood that push notifications will continue to be popular with marketers in the coming years. This is inspite of their attendant nuisance value, if badly used. More marketers will likely add them to their communication strategies because they attract good results when used correctly. When used on mobile devices, push notifications help provide timely updates and other content besides marketing information on the go. They help to enhance the much-needed marketing interactions taking place online.

8. Chatbots

Chatbots are becoming the blue-eyed boys of Artificial Intelligence, AI, helping marketers online. With more and more people working from home because of one restriction or another, chatbots are becoming hugely relevant to marketers. This trend is bound to continue as AI becomes smarter and more popular in the coming years. Right now, many marketers rely on chatbots to make automated calls and to answer consumers’ questions out of a website or even on social media. These smart bots tend to make getting information and doing business faster and easier for consumers. Going forward, bots will come in very handy to remind consumers on time of repeat purchases and even to notify them of exciting new products, ongoing deals and promos.