How to Increase Focus on Google My Business Amid a Pandemic

As internet technology changes rapidly, so is digital marketing. Smart marketers learn to keep pace particularly in their marketing strategies. Google My Business, GMB is one business-marketing place many marketers find easy and convenient because they want to get noticed in the hugely competitive digital space. At the outset, GMB listing used to be something marketers could just set up and move on hoping for best results in perpetuity. Not anymore! These days, it is very important to see GMB as a constantly changing platform. Marketers need to keep up with these changes to make GMB a very viable channel in which they can easily communicate with customers and to give them more real-time information.

Even before the global pandemic occasioned by the advent of covid-19, it was important to keep up with the changes in GMB. It is even now more important to do so because of the general restrictions affecting most businesses. It now appears that GMB development team is responding well to these restrictions. Marketers cannot afford to ignore these changes at this material time. We notice that the team has been working to add still more great features to GMB. These features include a new post type that allows you to communicate any big product or service updates to customers. 

With covid-19 pandemic still ravaging the world, the team has also added the following health- and safety-related listing attributes. Marketers must take note and adapt quickly in the best interest of the businesses they have listed on GMB. Just look out for these new features.

•    More hours feature. Marketers who operate out of self-storage sites should take note of this one very important new feature. Previously, marketers could only list one set of hours. What that meant is that they often had to choose between showing their gates or office hours. Now they can set these separately.

Other new features in direct response to covid-19 are:

•    Staff undergoes temperature checks
•    Staff wears masks
•    Temperature check required
•    Appointment required
•    Mask required

These new features no doubt will help your business to address the huge concerns of customers who may be eager to do business with you from Google My Business mart. It is smart marketing to adapt these features into your listed business on GMB very quickly.