3 Practical Ways Digital Marketing Can Help Grow Your Business with Local SEO

As most digital marketers very well know, every business now appears local. That is why small business digital marketing activities that tend to ignore local peculiarities hardly become successful. Google now reports that over 90% of its users regularly search for local businesses. The reason is simple. With the growth of the internet coupled with changes in consumer behavior, most consumers now habitually search for products online to find out where nearest to them they can find such products. Now, that is one very vital information no serious marketer can afford to ignore. That is why smart digital marketers deliberately target local people, who are geographically around them. Local SEO tends to help such marketers out in that quest. Here are three ways local SEO can help grow your business.

                

01. Create a Google-My-Business, GMB Account

If you want to create visibility for your business in your local geographical environment, get   your business on Google-My-Business, GMB. Visibility is the first target before creating engagement in local SEO. If you have your business account on GMB that will help it to be visible on Google searches. Google-My-Business account enables your target audience to see your business when they search with keywords like “business near me, local barber shop, local grocery, local plumber, local lawn mower, and so on” on Google. Once your information on GMB is accurate and up to date, clicks and visits to your website by searchers leads them on to your business. With that, your local online marketing efforts tend to show results quickly. That is good for business.

02. Create Content Based on Local Events

Every digital marketer creates content for the singular purpose of attracting audience attention. When that content derives from local events, it tends to attract more of local audience attention. You can list all the local festivals, sporting events and social gatherings in the region you are active in and create your content from them. Many locals will identify with you and your brand simply because they see you as a “local boy” of their own. That’s one very good opportunity to create some love and patronage for your brand.

03. Encourage Reviews

Local audiences habitually like to associate with local businesses. Many like to show their concerns by sending some encouraging feedback to the business. When it comes to a local business, many people care and pay good attention to other users’ experiences before they decide to buy or pay for any product/service. Most potential customers care too. It is good for business if a marketer pointedly requests customers to leave feedback and review about any product/service. If positive and helpful and Search Engines such as Google get to pick such reviews up, they become extremely beneficial not only to your online reputation, but also for local SEO. That is because Search Engines consider reviews as useful content. The reason reviews show up in their search results. Because of this, if your local business reviews are positive ones, they help to increase the visibility of your brand on Google search results. Now, that tends to do overall good for your business in a very positive way.