5 Ways to Monetize Your Business Website

Due to the prevailing pandemic, millions of people now appear to have lost their businesses and means of livelihoods. Many people now face grossly reduced incomes or no incomes at all. It is simply natural to expect such people to look for alternative ways of survival. Many now think rightly of website monetization and making money online. As a result, the internet seems increasingly very attractive at the moment. It is now common to find people searching the internet for ways they can make money online during these challenging times. Taking your small business online and exploring all avenues to have the site monetized has become a very attractive prospect. If you are thinking that way as well here is what works. If you are able to create a good website, offer for sale an excellent product or service from the site, you too can make money online. Next step is how to promote your website successfully online to attract good traffic. This website traffic is what you really need to earn money by way of monetization. The following are very popular ways to monetize your website for that purpose.

1. Selling a Product/Service

Having a great product or service to sell online is one very positive way to earn money online. If you are selling your own product or service, all the sales revenue accrue to you. At minimal investment of cash, the ROI is usually very attractive if you are selling your own product or service online. Just think out of the box, create a product or service that easily solves problems for many people and wham, you are in business. Draw inspiration from your passion and talent to create a solution by way of a product or a service, and make things simple, you’ll get customers in no time.

2. Affiliate Marketing

Affiliate marketing is a business model of linking merchants to consumers and you get paid commissions for your efforts. If you promote affiliate links from your website and purchases are made via those links, you get paid. That simply means earning commissions from promoting and selling merchants’ products to your website visitors. This becomes simpler and better paying if you sign up for the programs of large e-commerce affiliate sites like SFI, Amazon and Alibaba. When you sign-up for their programs, you will then have access to products’ links to promote on your website. Include these links in the content you write to recommend various e-commerce products you feel like promoting on your website. When people click on these links and purchase any products, you earn a percentage commission from the sales. It is as simple as that.

3. Membership Fees

Charging membership fees is one sure way to earn from your website. To qualify for such fees, the info you put out from your website must be highly informative, authoritative, exclusive and in very high demand. Good content suitable for membership on websites include market research findings, webinars, or podcasts. If you create such content, you can then ask your website visitors who desperately need the info to pay a fee before having access to the content. That way, you make money steadily for as long as your content is in demand. 

4. Sponsored Posts

After you launch your website, you must promote it vigorously to grow traffic and audience. When the audience is big enough, you can reach out to bigger marketing businesses that operate in the same niche you are to find out if they are interested in your website traffic. If they show interest, you can offer to publish an authoritative blog or video about their product or service and link to them. You can offer to include them in your regular newsletter, or place their ads on your site. If they realize that they are getting traffic from your efforts, you can then cut a sponsorship deal with them. That simply means steady money and income.

5. Website Traffic Reselling

As a successful marketer, you can actually resell your website traffic if it is huge and steady. If your website traffic gets to such high level, say in the thousands, you can then decide to join platforms like Google Ads or Ezoic by applying to them to place advertisements on your website. Google Adsense is particularly very popular at this and the code they give you to insert on your website is very efficient in calculating the “views” and “hits” on the ads they run on your website. That is what determines what they pay you as a publisher of these ads. It is only when your website traffic sees or clicks on the ads that you are entitled to be paid. Alternatively, you can reach out to marketers, merchants and other advertisers directly. By displaying their banners and links on your website, you are helping them to advertise their products or services. You earn money from these efforts through the clicks that emanate from your website.