Effective Ways to Gain More Website Traffic

If you own a website, having users visit your website is desirable traffic. The more traffic your website receives, the higher its chances of lead conversions. The more leads you are able to convert, the higher the sales you make on the website. If you run an e-commerce store, and nobody sees it online, you cannot make good sales. So, if you want the store to reach more people, you must focus on increasing your website traffic, both organic and inorganic traffic, that is. Exploring all ways to generate more traffic on your website is something imperative to do if you are a digital marketer. Following are tested and effective ways to gain more traffic on your website.

Make Your Website User-Friendly

If your website is user-friendly, it naturally attracts users. If it is not user-friendly, many users usually get frustrated and move elsewhere. That is really not too good for any online business. You must therefore take adequate steps right from the outset to pay good attention to your website architecture to make it user-friendly. Make sure the design is user-friendly in its entirety. You can guarantee this by making sure it has a clear and accessible menu, a well-designed and informative homepage, and an easy-to-access-and-use e-commerce shop. It must in addition be optimized for mobile devices. If you put all these in place on your website, it translates to good traffic by encouraging and attracting many new customers. Good traffic gives your small business very high chances of getting more conversions. In spite of the stiff competition on the internet, when your website is user-friendly, users who visit and leave your website with a good user experience are more likely to recommend it to other users. They themselves are more likely to revisit the website too. That translates to very valuable traffic.  

Retouch and Recycle Old Content

Retouching and recycling an old content is one other great way to get more website traffic. If you post a new version of an old content, it arouses curiosity among readers particularly among those who read the earlier version. Typically, trends and technology change and very rapidly too. For this reason, some content that may have been relevant a couple of years back, may be irrelevant today. Readers are always more interested in what in new and relevant. So, by revisiting and retouching an old content, it is possible to make it relevant for current use/application. If you revisit a topic, it is possible to gain more new followers who are interested in the subject presently. That translates to traffic.

Systematically Engage Customers on Social Media

With over 4.5 billion active users worldwide, social media has become a very huge market out there on the internet. On social media, you can effectively take your business to your customers where they hang out.  Characteristically, social media is one of the quickest ways to gain more website traffic and to directly engage your audience. On the very popular social media platforms like Facebook, Twitter, LinkedIn and Instagram, you can easily interact with customers, share information widely, carry out promos, announce new prices/price adjustments, announce new arrivals, engage in business conversations, promote products, attend to your customers’ concerns, encourage conversations and even make sales. Directly engaging customers on social media is an effective way to increase your product’s reach positively and this has been severally tested and proven.

Last Line

Doing things consistently to increase your website traffic is quite essential for a successful online business. If you are able to bring users to your website by whatever means, chances are enhanced that you can get some more business from this traffic. The more the traffic, the higher these chances! 

Effective SEO Tips to Boost Your Website Traffic

Search Engine Optimization (SEO) is a technical process that helps to improve the visibility and ranking of a website by search engines. The ranking usually shows up in search engine results pages (SERPs). If your website content ranks high enough on these SERPs, it helps the visibility of the website and consequently increased website traffic. If you optimize various elements of your website, particularly its content and technical structure, the website stands a chance of attracting more organic traffic from search engines particularly Google. The ultimate goal of SEO is to increase the quantity and quality of traffic to a website through higher search engine rankings. If you have the right SEO strategies in place on your business website, it can help the business to effectively reach its target audience, firmly establish its online presence, and help to grow its brand recognition. Such business stands to benefit from increased organic traffic as a consequence. Following are effective SEO tips that can help to boost your website traffic, particularly organic traffic.

Consistently Create Quality Content

Your content must aim at focusing on what people are looking for. If the quality is good and impactful, it will attract traffic. If you research your keywords and topics well enough, they can help you to write quality and relevant content that can fulfill readers’ needs. Catchy meta description on your content can help to hook readers and motivate them to read the content on your website. If you want search engines to easily find your content when a user searches related keywords on the content, you must add the right title tags on the content. For best results, you must make sure to add an engaging but not-too-long title tag to draw readers to your website. That simply means more traffic to your website.

Optimize Your Website for Mobile Devices

Google now reports that a huge percentage of search data is attributable to mobile devices. What this simply means is that many more people are now accessing the internet via mobile devices particularly smartphones. It is important therefore to make your website mobile-friendly since most of the users coming over to your website are likely to be using mobile devices. If your website is mobile-friendly, search engines particularly Google tend to rank the site highly. Google in particular periodically rolls out its mobile-friendly updates from time to time. These updates do help to boost the ranking of mobile-friendly web pages.

Carefully Research Keywords

Keyword research is hugely important for a good SEO strategy. A good SEO helps to keep your website in the top ranking of search engines. The right keywords help to make that possible. For this reason, if you don’t use the right keywords in your content, your SEO campaign is not likely to achieve good results. Even though it is very difficult to research keywords manually, you can use online tools like Google Keyword Planner to help you out. These tools help to make the task easier, accurate and less time-consuming. If used correctly, the tools will not only help you find the right keywords, they’ll also show you the search ranges of all the keywords. This info helps you to carefully select which keywords to use on your content that will enhance its SEO. Be sure to avoid “keywords stuffing” on your content otherwise search engines will penalize the content.

Social Media Optimization

With over 4.5 billion active users worldwide, social media is now a huge market place on the internet. In addition to that, many social media users habitually use multiple social media platforms. If you are a marketer, whatever your target audience is, you can find them on social media. It is smart marketing therefore to optimize your social media content on all the social media platforms you have accounts. Doing so helps to boost traffic on your website.

User-Friendly Website Design

Your website design plays a fundamental role in attracting traffic to the website. If the website is user-friendly and attractive in terms of aesthetics, users will like coming to it. That means traffic. No matter how good your content is, if your website is not user-friendly, users tend to ignore it. You must therefore take deliberate SEO steps to keep your website’s architecture optimized. Doing so will help users and search engines to locate the content fairly easily. If users locate your website easily and like coming to it, it translates to traffic. Because internet users are notoriously always in a hurry, if your website is designed to be easily accessible to them, say within a couple of clicks, it helps attract user traffic.

Increased Website Loading Speed

Website loading speed is one of the vital criteria Google uses to rank websites. That makes it a vital element in SEO. Loading speed even becomes more important because of the stiff competition in internet market. If as a business owner your webpage is slow-loading, it leaves users dissatisfied with the site. That on its own can lead to a drop in the ranking of your website. You must therefore take deliberate steps to enhance and increase the loading speed of your website. Here are a few things you can do to get your webpage to load faster.

•    Decrease the loading time by reducing page redirects.
•    Choose a fast web hosting provider for your website.
•    Use CDN (content distribution network) for your website.
•    Use more compressed images on the site.
•    Explore ways to make your HTML, CSS, and JS codes precise and small.

Carefully Build Backlinks

Search engines do take quality backlinks into consideration when ranking websites. Therefore, your website could rank higher if its links are embedded in multiple websites. It is therefore good for organic traffic if you invest your time and effort in link building to improve the ranking of your website. If you choose to, you can tie up with multiple website owners for link building to improve traffic on your website. But, it is advisable to choose high-ranking websites to build links back to your website. However, it is not the number of these backlinks that matters most. What matters most is the quality of the links. The higher the quality, the higher your website is ranked by search engines. That means more organic traffic to the website.

 
Use Internal Links

Internal links on a website are the links between different pages on the website that contain relevant and related content. You can therefore use internal links to improve site navigation and user experience. If used correctly this way, internal links can help to improve your website’s search rankings. You must however factor in that whatever pages you are linking must contain relevant, related and useful information. That is what makes the links valuable in the eyes of search engines.

Be Deliberately Consistent

Webpage consistency may not be a technical strategy, but it is an important factor in SEO. To launch an effective SEO campaign for your website, there is a great need for you to be consistent in managing your website. You may need the services of an SEO expert if you are unable to do it yourself. What consistency really entails though is that you must endeavor to create and publish quality content on regular basis. The content must be related to your business niche and relevant to the products/services that you are offering on your website. You must endeavor to stick to topics that fit your offers. It is imperative too to be consistent with the way and manner you engage your audience on social media.

Diligently Track and Analyze Your Website Metrics

If you are running a campaign online, it is difficult to know how well you are doing without metrics data. Because you are investing your valuable time, effort and resources into SEO campaigns, it is hugely important to keep track of the performance of your campaign. You can effectively use Google analytics tools to diligently track, measure and analyze the metrics of your SEO campaigns. The results you get will help you to manage the campaigns better for more positive results. You must however make sure that everything stays optimized on your website though for the metrics to be reliable.

Conclusion

Arising from the foregoing, there is no doubt that optimizing your website for search engines can greatly increase your website traffic. All the factors discussed above if conscientiously applied can greatly enhance this process. If you implement them and you diligently and continuously monitor their effectiveness, they can help you to boost your website’s ranking in the SERPs of search engines. That helps to drive good organic traffic to your site.

11 Vital Tips to Increase Traffic to Your Website

Your business window into the wide world of the internet is your website. Your online business cannot succeed without a successful website. One major determinant of the success of a website is the amount of traffic it gets. Therefore, every online business owner who wants to succeed in the business must take deliberate steps to generate traffic and build loyal audiences. This at times presents a lot challenges to business owners largely because of the huge competition for attention out there on the internet. Despite that, business owners must generate traffic to their websites all the same except they are not keen on success. Here are eleven tried and tested tips that can help you to generate the most traffic to your website.

1. Market with Affiliate Marketing

Affiliate marketing is a performance-based business model that allows affiliates to help product merchants promote their products in return for commissions on the sales they generate. While the business owner has his own audience and traffic sources, the affiliates as independent business entities also have theirs. If affiliates are promoting any product of a product merchant, they help direct traffic to the website of the product merchant with a view to generating a sale from the effort. This they do mostly through embeddable shopping links and product reviews. For traffic purposes, effective affiliate marketing helps to draw traffic to a product merchant’s website. It can help the SEO of the website and increase its chances of attracting repeat visitors.

2. Implement Basic SEO Techniques

Basic SEO techniques on your website help it to get organic traffic. That is traffic sent to it by search engines particularly Google. The most basic of these techniques involves writing high-quality and high-impact content on your website, writing long-form content, fixing broken links and optimizing your URLs. If you get these techniques right, Google will rank your website higher in its SERPs. That translates to good organic traffic.

3. Prioritize your Website Security

A secure website is a trusted website because it is reliable to do business. You can therefore prioritize your website security to make users trust it sufficiently to do business with. That means traffic. Good security on your website protects your valuable data from hackers and cyber criminals. Since Apps and Plugins are quite susceptible to hacking, securing them helps to give your website users more guarantees and that translates to good traffic since many users will feel secure doing business with a secure website. To make sure your data is protected from cyber criminals, it is advisable to work with a publishing platform that offers 24/7 support and whose site network security measures are known and formidable.

4. Market with Video Content

High quality short-form video content is always very good to attract traffic to your website. You can use such videos in short-form tutorials, guides, product information, or any other content. If you choose to, you can even repurpose existing written content into videos for more effective marketing. For traffic purposes, after launching videos on your site, make sure to post them to your accounts on popular social media platforms like LinkedIn, TikTok, Instagram, Facebook, YouTube, and Twitter and others. If properly done, that is by including links in the videos back to your website, it can without a doubt result in significantly increased traffic to your website.
 
5. Create Evergreen Content

You can increase traffic to your website by maintaining and keeping traffic growth continuity on your website over time. Only evergreen content guarantees that. Exactly why evergreen content should be a must-have for your website! In content marketing, evergreen content is content based on topics that never go out of style and revolve around your site’s niche. Retouching, updating and publishing evergreen content is also great for your website’s SEO. At any point in time, if you manage to create quality evergreen content around the key phrases your website is known for, over time and with smart SEO techniques, your website can reap the benefits of consistent traffic from searches. You can thus make evergreen content to always be relevant to your audience, more so if you endeavor to update it from time to time.
 
6. Be Active on Social Media

One great way to attract traffic to your website is to be active on major social media platforms. With over 4.5 billion active users worldwide, social media now appears to be one great market out there on the internet. If you do business on the internet, it means your audience resides all over the web inclusive of social media. This is more so in the hugely popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. If you are active on these platforms, you’ll discover a natural audience that is already passionate about your message and mission and is ready to engage and even participate with your content. It is from this audience you attract traffic to your website. If you habitually post highly engaging content frequently on these platforms, you increase your content’s visibility and increase the chances that your posts are favored by social media algorithms. That translates to good traffic to your website. For this to be sustained, always make sure to include interesting or engaging photos/images in the content you post on social media. Doing so usually leads to higher click-through rates and consequently good traffic.

7. Write Guest Posts

The essence of writing guest posts on other popular and reputable websites is to promote backlinks to your own website. That is good for traffic. Here is the trick. If you write quality content for another site, you will reach new audiences that may have never heard of you before. That helps to increase your visibility. With increased visibility, you will also build credibility not only with your new audiences, but also with Google’s algorithm. Over time, your guest posts will generate more backlinks to your own site which will improve your search rankings and, ultimately, increase your website traffic. Simple!

8. Optimize your Website for Mobile

Google reports now attribute over 60% of web data to mobile devices. That means more and more people are transacting business online with their mobile devices particularly smartphones. This now makes it imperative for online business owners to spend their time and effort to ensure their websites offer a rich user experience on mobile devices. In fact, Google now takes into consideration for its website ranking purposes to factor in websites that are mobile-friendly. It is only websites that are optimized for mobile that can be mobile-friendly. These are websites that can thus really benefit from the huge traffic emanating from mobile devices. On your website, if you use a CMS that prioritizes performance and the mobile experience above all else, it will ensure that your site’s mobile interface is modern, fast, and built for repeat visits. That translates to good traffic.

9. Regularly Send Email Newsletters

Most online business owners now know that one of the most effective methods to grow readership for their content is through newsletter campaigns. Significantly, emails have been around for a while but they are still a great way to target niche audiences to convert them into loyal followers. Habitually, most people check their emails daily. This makes email communication a very effective way for marketers and business owners to pass marketing messages and updates to their audience promptly. So, if you want to build a successful email campaign, just create a newsletter experience that will make your niche users want to read more. You can take advantage of AI, smart software and technology to easily to transform your site’s content into dynamic and effective email campaigns. That translates to good traffic back to your website.

10. Continually Monitor your Website’s Analytics

Marketing online without analytics is akin to marketing in the dark. It is therefore not smart marketing to create content blindly then hope and pray it will be successful. That era is gone with the advent of Google Analytics. Analytics are smart online tools that can help content creators understand the kind of content that resonates well with their desired audiences. Data from analytics tools give the real insights into online marketing activities like from where traffic is coming and what the traffic is looking for on your website. Great insights that can help the business owner generate more traffic. If you monitor your site’s analytics regularly, you will be able to see which content is performing well and which is not. This vital information allows you to adjust your content strategy accordingly to enable it attract more traffic in the short and long term.
 
11. Decrease your Website’s Bounce Rate

Decreasing your website’s bounce rate automatically means getting more traffic. Technically, your site’s bounce rate is the percentage of users who navigate away from your website after viewing only one page. The best way to tackle a high bounce rate is by providing a user experience that makes readers want to stick around and read more on your site. Good traffic that is! Paying attention to your site’s bounce rate is about the best way to use the power of data to guide every step of your content workflow. So, if you deliberately set a goal to decrease your site’s bounce rate, you will notice a significant increase in general traffic to your website. You can only prove this through testing and retesting by leveraging A/B testing technique. Through this technique, when you subject a small percentage of your site’s traffic to a new layout, you can see how the new version impacts page speed and user experience. Then you can check how that compares to your current bounce rate, and then make the necessary adjustments for better results. Doing so significantly increases your traffic as the bounce rate decreases.

5 Ways to Monetize Your Business Website

Due to the prevailing pandemic, millions of people now appear to have lost their businesses and means of livelihoods. Many people now face grossly reduced incomes or no incomes at all. It is simply natural to expect such people to look for alternative ways of survival. Many now think rightly of website monetization and making money online. As a result, the internet seems increasingly very attractive at the moment. It is now common to find people searching the internet for ways they can make money online during these challenging times. Taking your small business online and exploring all avenues to have the site monetized has become a very attractive prospect. If you are thinking that way as well here is what works. If you are able to create a good website, offer for sale an excellent product or service from the site, you too can make money online. Next step is how to promote your website successfully online to attract good traffic. This website traffic is what you really need to earn money by way of monetization. The following are very popular ways to monetize your website for that purpose.

1. Selling a Product/Service

Having a great product or service to sell online is one very positive way to earn money online. If you are selling your own product or service, all the sales revenue accrue to you. At minimal investment of cash, the ROI is usually very attractive if you are selling your own product or service online. Just think out of the box, create a product or service that easily solves problems for many people and wham, you are in business. Draw inspiration from your passion and talent to create a solution by way of a product or a service, and make things simple, you’ll get customers in no time.

2. Affiliate Marketing

Affiliate marketing is a business model of linking merchants to consumers and you get paid commissions for your efforts. If you promote affiliate links from your website and purchases are made via those links, you get paid. That simply means earning commissions from promoting and selling merchants’ products to your website visitors. This becomes simpler and better paying if you sign up for the programs of large e-commerce affiliate sites like SFI, Amazon and Alibaba. When you sign-up for their programs, you will then have access to products’ links to promote on your website. Include these links in the content you write to recommend various e-commerce products you feel like promoting on your website. When people click on these links and purchase any products, you earn a percentage commission from the sales. It is as simple as that.

3. Membership Fees

Charging membership fees is one sure way to earn from your website. To qualify for such fees, the info you put out from your website must be highly informative, authoritative, exclusive and in very high demand. Good content suitable for membership on websites include market research findings, webinars, or podcasts. If you create such content, you can then ask your website visitors who desperately need the info to pay a fee before having access to the content. That way, you make money steadily for as long as your content is in demand. 

4. Sponsored Posts

After you launch your website, you must promote it vigorously to grow traffic and audience. When the audience is big enough, you can reach out to bigger marketing businesses that operate in the same niche you are to find out if they are interested in your website traffic. If they show interest, you can offer to publish an authoritative blog or video about their product or service and link to them. You can offer to include them in your regular newsletter, or place their ads on your site. If they realize that they are getting traffic from your efforts, you can then cut a sponsorship deal with them. That simply means steady money and income.

5. Website Traffic Reselling

As a successful marketer, you can actually resell your website traffic if it is huge and steady. If your website traffic gets to such high level, say in the thousands, you can then decide to join platforms like Google Ads or Ezoic by applying to them to place advertisements on your website. Google Adsense is particularly very popular at this and the code they give you to insert on your website is very efficient in calculating the “views” and “hits” on the ads they run on your website. That is what determines what they pay you as a publisher of these ads. It is only when your website traffic sees or clicks on the ads that you are entitled to be paid. Alternatively, you can reach out to marketers, merchants and other advertisers directly. By displaying their banners and links on your website, you are helping them to advertise their products or services. You earn money from these efforts through the clicks that emanate from your website.

Effective Online Marketing Strategies to Grow Your Business

 Every business needs a good online marketing strategy to build a robust online presence. Effective online marketing strategy is all about keeping tabs on the latest trends in business marketing. It involves using the right tools at the right places ranging from SEO to social media platforms that have to be included in your business online marketing strategy. That makes it inevitable these days for online marketing to become a hugely important integral part of any serious business.


 
Most businesses now give very serious thoughts on how they can leverage the power of online marketing for increasing website traffic and boosting the growth of their businesses. But because online marketing landscapes keep changing regularly, it sometimes becomes quite challenging to keep a tab on what’s trending at any material time. Marketers have since recognized that there are different ways to build a strong presence for any business online. That is why using some tested and proven strategies to build a strong presence online has since become a very practical solution in online marketing.

Every marketer habitually sticks with what works best but here are some tested and proven effective online marketing strategies which can help you grow your own business no matter its size.

Make sure your Website is Responsive

As a business owner, I guess you already know that not every website is a marketing website. Every website is designed and deployed for specific purposes depending on the type of business you are in. Your website acts as your virtual shop and it is the most visible part of your online presence. That is where online visitors come to if they want to interact with you or your business. For that reason, it must be attractive and responsive enough to seamlessly guide visitors to the products/services you are marketing. If your website is not responsive enough, its bounce rate will increase and you lose the attention of many visitors who could’ve done business with you. To forestall that, it is imperative for you to regularly and routinely update your website particularly with new plug-ins and the use of trending SEO practices in line with regular changes in the algorithms of major search engines.

Adopt Simple and Seamless Payment Methods

Experienced marketers now recognize that many online shoppers actually cancel purchases just because of complicated and time wasting payment procedures. Cancelling purchases is bad enough because no business likes to lose valuable sales. So, what to do? It is imperative for every online business to adopt seamless, easy to understand and easy to use payment procedures. A variety of payment options is advisable because of individual online shopper preferences and differences in geographical locations. What matters most is that such options must be seamless and easy to use no matter where or how they are used. PayPal and a variety of Credit Card options are always preferable for many online shoppers. It is a very poor business practice to have your valuable customers regularly cancel purchases simply because of cumbersome payment procedures.

Use only Quality Images/Photos

Using only quality images/photos with your content has an excellent effect on your online presence. You may use free and not patented images/photos with your content but is best to use your own images/photos which are not very common because of search engines sensitivity and SEO advantages. No doubt, any image/photo you use on your website/blog and social media platforms plays a very significant role in the overall impression of your brand. The real reason you must go for uniqueness and quality!

Market by Email

Email marketing may be old school but it is still a very effective online marketing strategy. It is highly cost-effective and has an impressive ROI. Online, emails presently count as one of the most popular communication channels for marketers and even ordinary folks. For that reason, it is smart for your business to include email marketing as one of your online marketing strategies. That is aside from the fact that emails are very simple to use for marketing purposes and they are cost-effective to boot. 


 
Optimize your Website for Mobiles

The world in increasingly becoming very busy and virtually everyone is always on the go. Welcome to mobile apps for business. These days, nearly everyone is carrying around some forms of mobile gadgets particularly mobile phones. This is why major search engines like Google have adjusted their algorithms to recognize mobile optimization thereby turning the internet into a mobile-friendly platform. Search engines now penalize websites if they are not optimized for mobile usage. These days, if you optimize your website for mobile, it has a great effect on your SEO and the overall ranking of the site.

Get your Business on Social Media

Social media has become hugely important for businesses in this age and time. From creating sponsored ads on Facebook to adding useful hashtags on Twitter, there are many and varied ways you can use social media to grow your business. Because of its immense popularity and ease of use, social media now appears as a complete world all by itself. For this reason, no serious business can afford to ignore or leave out of its online marketing strategy this gigantic and hugely powerful virtual world. Marketers now recognize social media as one of the easiest to use and cost-effective marketing channels online. That is why many businesses even the small and medium scale are getting their businesses on social media and doing good business with the use of several of the tools in its platforms. 

 

How to Transform Website Traffic into SFI Sign-Ups

These days, most SFI affiliates are hunting for sign-ups to build their downlines. If your Website has good traffic, it is a very big plus in this business. It is from this traffic you can get business leads and PSA sign-ups. I believe you can transform your Website traffic into sign-ups if you do the following.

1. Display banners in your Website with your Gateways links.
2. Link some words and phrases in your blog posts to your Gateways.
3. Promote SFI/TripleClicks products in your Website.
4. Write articles about SFI business in your blog linking some of the words to your Gateways.
5. Use the signature feature of your blog/forum posts to promote SFI and link it to your Gateways.
6. Advertise freebees on your Website to entice and obtain contact information from your site visitors for follow-up with email marketing of your Gateways.

If your Website traffic is good, chances are that some of your site visitors will click on these links and hopefully make up their minds to sign-up in SFI. That is how it works.

Resolve to give it a try and see how it works. Good luck!!!