6 Ways Social Media can Benefit your Small Business

For most small business owners, social media clearly presents countless opportunities for potential and existing customers to engage with their businesses. It is a veritable environment for these customers to read blog and marketing content, ask questions, make suggestions, share content of their own and much more. In fact, some surveys suggest that over 70% of small businesses greatly depend on social media as part of their overall marketing strategy. If your small business is presently not on social media, you are missing a lot. Take quick steps to invest in social media marketing if you want to reach more customers and boost online authority for your small business.

These here are 6 ways your small business can greatly benefit from social media marketing.

1. Build Brand Authority

When your business has brand authority, it enhances its online visibility. That translates to good traffic, more leads, customers and sales. If you market your business on social media, you can quickly establish thought leadership through showcasing your expertise, sharing valuable content, and constantly engaging and interacting with your followers. Doing so effectively helps to stand your business out among its peers. It confers the business with brand leadership and authority which help it to win the trust of potential customers and customers alike.

2. Attract New Customers

For many small businesses more customers simply means more business. If you market your business on social media, it greatly increases your chances of acquiring new customers. When your social media marketing strategy is right and effective, the business easily attracts new customers organically and/or through paid efforts. That translates to more customers, more business, more sales and more revenues.

3. Boost Brand Awareness

If you are desirous to quickly build brand awareness for your business, just get it on social media. These days, nearly everyone is on social media doing one thing or another. That is what makes social media one great place to boost your brand awareness. Social media presents an array of business opportunities and tools business owners can take advantage of to reach a wider audience and build brand awareness. Many social media platforms help businesses to get in front of a wide array of potential customers through brand awareness.

4. Regularly Engage Your Followers

With social media, businesses can easily engage their new and existing followers for marketing purposes. Through these regular engagements, businesses can build brand loyalty and grow their referral networks exponentially. These engagements are also great to attract new customers and grow your business. You can further boost these engagements by answering business questions directly and regularly providing valuable content to your followers on social media.

5. Improve Your Search Engine Optimization, SEO

Some online marketing studies indicate that there is a significant correlation between improved social media signals and increased search engine rankings. Every business owner wants traffic to their business websites right? A good SEO helps to enhance that, particularly the highly valuable organic traffic. If you implement a good SEO in your social media marketing, it impacts your marketing activities particularly in terms of improving your Search Engine rankings and organic traffic.

6. Retain Existing Customers

Smart business owners do not just seek new customers only. They also take deliberate steps to retain existing customers. With deliberate efforts at regularly engaging your existing customers on social media, it enhances their continued loyalty to your brand. Enhanced customer loyalty usually translates to better business and more sales. It also helps to grow your referral networks for the benefit of the business. Your existing customers must have had some good reasons for becoming your customers in the first instance. You can continue to nurture these reasons with more engagements through direct answers to their business inquiries and concerns, providing them valuable marketing content and much more on social media.