How to Get More Social Media Followers and Drive Sales

With now an estimated 4.2 billion active users on social media worldwide, the quest for followers can be quite challenging since it depends on many factors. The benefits are enormous as well if you can have a large number of followers on any of the social media platforms. Even though it can be pretty difficult to gather a huge following, the techniques and tactics you deploy in your social media activities play a very significant role in that quest. If for instance you are an active blogger, it is only when you have a huge following that you can profitably monetize your blog. Same thing applies if you want to become a social media influencer and join the league of good money-makers on social media. If you are able to deploy the right techniques and tactics you can easily generate a good following, build a great reputation from a loyal audience and drive sales for your business. Find below some tested and reliable techniques you can use to get more social media followers and drive sales for your business.

Have a Social Media Strategy

It is true that haphazard marketing on social media hardly ever yields good results. Therefore, you need to have a strategy that works well to help get the best results. This strategy must be such that can effectively help to drive more traffic to your website or blog. If your social media strategy is right and effective, a huge bulk of your readers can come from social media networks. You must therefore endeavor to formulate a social media strategy that helps boost traffic to your business website or blog.

Create Valuable Content

In social media marketing, content is king. Good content is what helps to attract readers to your page. The reason readers come to your page is because you are offering them something that they need. Therefore, you must endeavor to create content that is of value to your readers. One very easy and effective way to get that done is to think from your readers’ perspective and create content along that perspective.

Offer Free Stuff

Yeah, everyone likes free stuff. Nothing attracts people more than free stuff. You can offer up promotional coupons, eBooks, free templates, how-to guides, and other useful stuff to ingratiate yourself with your audience. They respond accordingly and that helps to attract traffic to your website/blog.

Choose a Specific Niche

A specific niche allows you to target a specific audience interested in that niche. The success of your blog depends on you finding your passion and your ability to create compelling content. Expert marketers advise that your niche should not have too much competition as your blog will need to compete against highly rated sites. If it does, the content can easily be stifled out and unnoticed by readers. That scenario cannot help your traffic. Be sure to choose a subject matter that you are very knowledgeable about and one that people can take insights from and with a demand that will impact your potential following. That means you will also need to get an accurate picture of your target audience in terms of age, level of knowledge of the subject matter, and other factors to make a meaningful impact on the audience.

Focus on a Few Social Media Platforms

It is quite impactful to focus your content on a few or even a single social media channel. If you don’t, you risk not capturing the right amount of followers to make your blog worth looking into. Carefully identify your target readers’ demographics and then identify the social networks that they prefer. If for instance your blog post is geared more towards professionals and businesses you might want to consider using LinkedIn. If however your target followers are younger and more visual, you may tilt towards Facebook, Instagram or Pinterest for best results.

Build Trust Diligently

In any human endeavor, trust building takes time and efforts. This is even more delicate when you factor in that you are dealing with all kinds of people with various backgrounds on social media. For most readers, it could take some very little things to get them to trust you or distrust you. All of it depends on the content they read from you and expect from you. If you manage to build a track record of creating useful content that serves them well, and you are diligent, consistent and reliable about it, it helps you to build trust.

Create Quality Content Regularly

This helps to establish and build your social media presence. If your content does not attract readers, it is not worth the while. Therefore, you must regularly churn out quality content that readers need. To sustain the interest of your readers, it helps to set out a calendar for your content creation and posting. Doing so helps to guarantee regularity and consistency in your quality content production.

Increase Engagement Rates

How people engage your content is directly related to the relevance and quality of the content. Therefore, one credible way to increase your fan base is to get more engaged followers. You can only get more engaged followers if your content is important enough or interesting enough that people share, link to, like, and even make comments on. To sustain this engagement, make sure to reply to comments as well as collaborate with other content creators for mutual benefits.

Use Analytics to Understand Your Audience

Social media analytics is all about feedback data. You can rely on this data to better understand your audience. Social media analytics data allows you to get the right insights about who your followers are. With that vital information, you can regularly tweak your content to align with their needs. If your content aligns well with their needs, it is better engaging and good for traffic. If you back that up with Search Engine Optimization (SEO) techniques, you can maximize your audience and income with ad sales.

Use the Right Hashtags

Many social media users tend to ignore hashtags. Hashtags are hugely important to help direct more followers to your website/blog. This is because posts with hashtags have higher rates of engagement than posts without hashtags. To take advantage of this, you must make sure that the hashtags you use are relevant, funny, interesting, easily recalled, and in good taste. It is such hashtags that are really great for engagement.