Potent Tips to Monetize Your Online Presence Through Social Media

Yes indeed! If you are a digital marketer, you can actually monetize your online presence through social media. With presently over 4.6 billion active users worldwide on social media, you can explore the high points of each social media platform to monetize your marketing. All it takes is simply to place affiliate links in your posts, updates, and profiles on the very popular platforms and you are on. But because of the high demand on your time and efforts, you cannot afford to spread yourself too thin in all the platforms. The best and most result-oriented strategy therefore is to focus more on the social channels where your audience hangs out. That’s the trick. In doing so, you must take into account the highs and lows of each platform to get the best out of the platform. Find below the tips you really need to successfully monetize your online presence through the most popular social media platforms.

Instagram
•    Highs: Highly visual platform. Great for displaying products and services. Very effective for visual marketing through video content such as reels and stories.
•    Lows: The organic reach of feed posts is low.

Pinterest
•    Highs: Great marketing advantage since you can directly share affiliate links in the pins you make. You can thus take very good advantage of the platform to share quality, as well as trend-driven content in your niche.
•    Lows: Pinterest traffic caters only to a very specific audience.

Facebook
•    Highs: Hugely popular at the moment with almost 3 billion global users. A very huge market if you ask me. Now the largest social media platform available with in-house tools for marketing purposes. The large audience is easily accessible as a large market and sharing unlimited info is easy too.
•    Lows: Not too appealing to a much younger audience. Also not too effective using organic search.

Twitter
•    Highs: Hugely popular and easy to share unlimited short blogs/marketing messages. Twitter is another very popular social media platform that is great for showing off what you have to offer.
•    Lows: Limited messaging characters of about 280 per post. One huge challenge for effective affiliate marketing.

TikTok
•    Highs: Great for short videos that do not need to be professional in appearance quite unlike YouTube. It provides more real and genuine experience. Presently, TikTok has become a trend-setting platform and fast increasing in popularity.
•    Lows: Descriptions don’t have clickable links. A real minus for affiliate marketing.

YouTube
•    Highs: Hugely popular with over 2.3 billion active users worldwide. Excellent for SEO and therefore a real magnet for organic traffic.
•    Lows: Most niches are flooded with competition. This is aside from the fact that you need to invest in professional and high-quality videos to get good results.

LinkedIn
•    Highs: Very impressive for organic reach. A leading platform for business minded professionals. Great for group interactions.
•    Lows: Largely aimed at business-to-business audiences. It is used more by much older audiences.

Last line

From the foregoing tips about the highs and lows of some of the most popular social media platforms on the web, it is possible to design your marketing strategy to monetize your online presence and you get good results. No matter the type of product you are selling and despite your marketing experience, you can get good results if you are able to take advantage of what each platform uniquely offers to digital marketers.