Tip #1: Promote Only Popular and High-Converting Offers
This is rather obvious. If you promote popular products that people want to buy, you make more sales. You can easily find such popular, high-converting offers on ClickBank, the most popular affiliate marketplace for digital products online. On this hugely popular e-commerce platform, the popularity of products is indicated by the Gravity score of such products. The higher the Gravity score, the more affiliates are promoting it. That more affiliates are promoting a product is an indication that the product is converting well. Meaning, many more affiliates are increasing their sales with the product.
Tip #2: Focus More on Driving Traffic
The backbone of affiliate marketing is traffic, traffic and more traffic. The reason is simple. Affiliate marketers don’t have to focus on developing products, creating sales pages or providing customer service. Their main business and direct focus is to generate traffic to the product offers. That means concentrating well over 80% of their time promoting products and generating traffic. The traffic-driving activities they easily take to include, optimizing their campaigns, testing ad copy for such campaigns and finding new traffic sources to test.
Tip #3: Depend Less on Review Sites
Many Internet marketing experts through eBooks and online courses do recommend review sites as credible avenues for promoting affiliate products. Well, they are right but review sites are not that effective for all products. But, for complicated and more costly products like software and services, review sites are great. Review sites are merely just another link that the visitor has to go through before reaching the affiliate link pitched by the affiliate sales page. A more direct and profitable approach is to send all your traffic direct to your affiliate sales page without having to pass through review sites. That is one way to depend less on review sites and still be able to pitch your affiliate links effectively to increase sales.
Tip #4: Diligently Build a Credible Email List
Email marketing may be “old school” but it is still a hugely effective marketing strategy. This is more so when you have taken some time to diligently build a credible and reliable email list which you can segment for marketing efficiency. A credible email list allows you to show your affiliate offer to your email recipients as many times as you wish. You can do this multiple times in the form of email follow-ups and even broadcasts. The more exposures your email recipients have of your offer, the more likely they are to click on your affiliate links and deal. More deals mean more conversions and more sales.
Tip #5: Routinely Test Offers against One Another
If you want to increase sales, it is a good marketing tactic to test offers against one another. This testing is quite easy to do if you are using advertising systems like PPC, pay-per-click ads. However, for some other marketing tactics like article marketing for instance, testing offers against one another is not that easy. Doing so means you’ll practically have to change the affiliate link in your Resource Box for each article. Not an easy task at all. But, the most practical way to easily test offers against one another is to register your own domain which you can control as you wish and you can redirect it to your affiliate link. Anytime and as you wish, you can simply change the redirect through your Domain Registrar’s Control Panel.
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