How Best to Use PPC in your Online Business

 

It is difficult to make any headway in online business without advertising. Through effective advertising, online business owners can reach many more new customers and grow their business. In this quest, one proven method of effective advertising is pay-per-click (PPC) advertising. PPC advertising is a common form of online advertising that requires businesses to pay for ad placements when users click on their ads. Through PPC, business owners can directly target specific audiences and only pay for the traffic they receive through this effort. To get the best results from PPC ads, you need to follow a few key strategies as follows.

Select the Right Platform

Selecting the right platform is a technical first step in effectively using PPC advertising. Business owners usually have several options available to them to select from. The most common of these platforms are Google Ads, Bing Ads, and Facebook Ads. These platforms have a wide range of advantages including popularity, wider reach, specific targeting, demographics and or special interests. If for instance you want to reach a very wide audience, Google Ads is readily your best option for PPC ads. With Bing ads, you can directly target users by age, gender, location, and much more. If however your wish is to target specific demographics and or special interests, Facebook Ads is a great platform you can rely on to do so with good results. With Facebook Ads, you can target users based on their interests, behaviors, and even connections.
 
Use Laser Targeted Keywords

Keywords on your website content help to connect users with the products/services they are looking for. They are very crucial for online searches. To effectively use PPC ads, you must choose specific keywords to target. These keywords must be related to and relevant to your niche. You need quality time to diligently research keywords before you can select relevant ones. Popular online keywords search tools like Google’s Keyword Planner, Ahrefs and SEMRush tools are very handy in this quest. Carefully using your selected keywords in your ad copy and website content helps to ensure that your ads are shown to the right audience and that you’re paying for relevant traffic in your PPC arrangement.
 
Set Clear and Specific Goals

Goal setting is hugely important in PPC advertising. So, whenever you want to embark on your PPC campaign, it is important to set specific and clear goals. It is best to set measurable goals like increase in website traffic, more leads, and increase in sales and so on. These goals help determine the keywords and ad copy that you use. If for instance your goal is to drive traffic to your website, you must use keywords related to the products/services you are marketing. To generate more leads as a goal, keywords related to your industry or target audience are effective.

Review and Update your Ad Copy Regularly

Reviewing and updating your ad copy regularly is the best way to ensure that it is relevant and engaging. That is the kind of ad that gets the best results. In addition to updating your ad copy you can also consider testing different variations of the ad to see which performs best. You must also make sure that your ad copy is consistent with the landing page of your website. Doing so greatly helps your potential customers to have a clear and seamless experience on your website.

Always Optimize Your Campaigns

It is very important to monitor and optimize your PPC campaign. What this means is that you must always diligently track your results, identify areas for improvement, and make adjustments as needed. One great way to do this is by using conversion tracking technique. Conversion tracking allows you to see which keywords and ads are driving the most conversions particularly in terms of leads and sales. Info from your conversion tracking helps to adjust your campaign to focus more on the most effective keywords and ads.

Carefully Consider Ad Placement Location

The effectiveness of your ads is dependent on where the ads are displayed. You must therefore carefully consider the locations where your ads will be displayed. If you expect your ads to appear on search results pages or on a specific website, factor this in when placing the ads. So, if you want your ads to have a big impact on the success of your campaign, it is important to carefully consider where to place them. If you use Google AdWords which targets keywords or social media platforms like Facebook, Twitter, LinkedIn and Instagram that target demographics, interests, behaviors and other metrics, it will impact on your PPC ads.

Generously Use Ad Extensions

Ad extensions are usually additional pieces of information that you can add to your ads. You can thus include vital personal details like phone numbers, addresses, reviews, and more. Using ad extensions can significantly help to improve the performance of your ads. This is because good information is really key to the success of your marketing. That’s exactly why ads extensions are quite useful. Ad extensions allow you to provide more vital information to potential customers. Such extensions no doubt help to increase the chances of users clicking on your ads.

Use Negative Keywords

It is great for the performance of your PPC ads if you can tactically use words/phrases that you don’t want your ads to show up for. These are called negative keywords. If you use negative keywords well enough, it ensures that your ads are shown to relevant audiences only. That significantly helps to improve the performance of the ads and your entire campaign.

Wrapping Up

No doubt PPC advertising if you can bear the cost is a very effective advertising strategy. They are effective in any online business no matter the size of the business. For them to work well however, you must make sure to choose the right platforms to display the ads, target the right keywords, carefully utilize ad extensions and negative keywords. Be sure to constantly test and analyze your marketing results for effectiveness. If you are able to deploy the foregoing strategies well enough, you’ll find PPC extremely useful to drive traffic and generate vibrant leads for your business. That directly impacts your sales and revenues as well.

Effective Marketing Elements of eCommerce Pay-Per-Click and Social Media Advertising

It is difficult to grow your eCommerce business without effective advertising. Effective advertising helps eCommerce businesses to deepen their online presence and to reach more customers. It takes many marketing strategies and tactics to get good advertising results. You can use some of these strategies singly or in combination depending on the type of products you are marketing. If however you are able to effectively combine some of these strategies, you can achieve many of your marketing goals. Among these strategies, Pay-Per-Click (PPC) Advertising and Social Media Marketing are really quite popular with eCommerce business owners. Here is why.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is one great way eCommerce business owners can deliberately and directly reach their audience. They can succeed to directly reach their audience through PPC advertising on Google, You can only do that through specific strategies that can help to boost your chances of success. Some of these strategies include:

Diligent keywords research: By using Google Keyword planner and other research tools, you can find out what keywords your potential buyers are using to search on Google for the type of products you are marketing. When you use these keywords in your marketing content, Google adds your products in the search results of such searchers.
Using Google shopping ads: Such ads are usually created for transactional keywords. The ads will display your products and their prices on the SERPs of search engines.
Using retargeting ads: Retargeting ads are very technical and effective ads. If for instance a visitor has visited some pages on your website, you can send them ads related to those pages. You can directly target a shopper who has visited a product page with the right ads for that product. Doing so makes the shoppers more receptive to your ads.
Adjusting bidding according to your goals: You can achieve better success with your bidding if you increase your ads quality score through high-relevant ads and better click-through rates. That way, your ads can show up more for your preferred keywords.
Building relevant landing pages: For best ads results, your ad copy must align with your landing page copy. That helps to improve your chances of getting more leads and conversions.

By the time you are through with executing these tactics, you can best improve your performance through A/B testing knowing fully well that there is no single ad that works for every business the same way. For this reason, you must test various ad campaign elements to know what works and how. That’s one credible way to improve your marketing performance.

Social Media Marketing

Worldwide, many people are on social media to connect with friends and to have fun. However, many social media users also follow businesses and check out information and product offers on the platforms. On social media, many eCommerce brands do provide value to their audience through content that can solve their problems. This is why eCommerce businesses focus on social media platforms where they can easily reach their ideal customers. Specifically, eCommerce businesses can effectively use social media for:

Customer care
Posting product tips
Sharing products breaking news
Displaying product use cases
Providing industry information
Featuring influencer content
Making promo/discount announcements
Directly selling products
Making new products announcements
Featuring User-Generated Content (UGC)

These days and in many business niches, you can locate influencers, experts and celebrities who have gained tremendous following on social media due to their years of excellent and outstanding performance in their chosen business niches/professions. As a result, such influencers and experts do have audiences who trust their product recommendations. Many eCommerce businesses usually take good advantage of this relationship to promote their products. What matters most for an eCommerce business owner however is to make sure the influencers they choose to market with are in their niche and they have the right audience of followers, without which marketing with such influencers will not be very effective.
 
In addition, eCommerce businesses can sell products directly out of the sites of some social media platforms like Facebook, Instagram and Pinterest by taking advantage of their in-house marketing tools. On social media, there are many opportunities for eCommerce business owners to promote and sell their products. Experienced online marketers never fail to take full advantage of these opportunities.

What You Need to Know to Make Money Online With Affiliate Programs

Many internet users have found out various ways to make money on the internet. The real challenge many do face however is deciding exactly how and where to focus their attention. Yes, many people believe that affiliate marketing provides the best and easiest opportunity to make money online. Here is what they know that reinforces this belief.

You do not need to have a product of your own to make money in affiliate marketing. Once you can position your website well enough to help product merchants market their products, you earn commissions once a sale is made through your promotional efforts. Thus, an affiliate simply acts like some sort of “middle man” between product merchants and consumers. They promote products to consumers in return for a commission for a specific action or when a sale is made. The commission payment varies greatly between products and it is usually between 5%-50% for physical products. Some Digital products often have higher commissions.

In some cases, the affiliate is expected to drive traffic to a product merchant’s products and, depending on the affiliate agreement, gets paid a commission if a product is sold, or gets paid a fee if a lead is generated. So, all you need to do to make money online with affiliate programs, is to drive traffic to a product merchant’s products. From this traffic, if the potential customer performs the required action as per agreed terms, the affiliate earns a commission.

To set up and operate an affiliate marketing business is cost-effective. You need a very small investment of some $10 or even less to get started. With that, you can set up a website, pay for domain hosting, and procure a bit of software to help you research your niche market.

What you need next is to sign up as an affiliate with a merchant or an affiliate network. They will issue you unique affiliate links that include your personal referral code. You may also have access to their promotional materials such as banners, emails or other text, you can use in promoting the product you have chosen. The unique affiliate links/codes allow for correct and proper attribution of all marketing actions and sales to the right affiliate for commissions payment purposes.

Depending on the restrictions placed on the affiliate by the affiliate agreement with the product merchant, affiliate traffic is expected to come from a website. But, traffic may also be from banner ads placed on other third party websites, emails sent out to Opt-in lists, links from Pay-Per-Click, PPC ads, links in articles, blogs, or forums and social media.

Even if you are new in affiliate marketing and without prior experience, you can do well and make money in the business because:

•    you don’t even need to have a product of your own
•    start-up costs are very low
•    there is no need to employ staff
•    there is no need for stock inventory
•    you can work when you like and where you like, 24/7
•    you don’t need premises/store space
•    you can even work from home

Online affiliate programs are numerous and easy to find on the internet. You have access to lots of reputable and well-established affiliate networks such as SFI, eBay, Alibaba, ClickBank and lots more. You also have lots of affiliate networks that represent physical big-name product retailers, such as Dobe, Affiliate Window, and buy.at. You can simply sign up free with any of these networks and start making money almost immediately.

What is most gratifying to know particularly for people who are new to affiliate marketing is that most affiliate networks are free to join. But, some are more particular about who they let into their network than others. In some exceptional cases, some affiliates may be required to pay a token registration fee to join.

Last Line

No doubt affiliate marketing is a very clean way to make money online. It is one business you can work anywhere including the comfortable confines of your home. That makes affiliate marketing a typical work from home business.

5 Tips to Boost Your Affiliate Marketing Sales Significantly

Smart digital marketers always have many ways to increase their affiliate marketing sales. If you want to increase your own affiliate marketing sales, be prepared to create a review page, optimize your traffic campaigns or you explore the possibility of getting more traffic sources. You can in addition target more niches or invest more in advertising if you have the resources to buy ads. The ultimate is to drive enough traffic to your affiliate offer to move the products you are marketing. If you know what you are doing, there are a many ways/tactics available to drive this traffic. These include social media marketing, email marketing, search engine marketing, banner ads, PPC ads, and lots more. If your sales are dropping, it means it is time to rejig your marketing strategies and review the marketing tactics you are using. These here tips if diligently implemented can help to boost your affiliate marketing sales significantly.

Tip #1: Promote Only Popular and High-Converting Offers

This is rather obvious. If you promote popular products that people want to buy, you make more sales. You can easily find such popular, high-converting offers on ClickBank, the most popular affiliate marketplace for digital products online. On this hugely popular e-commerce platform, the popularity of products is indicated by the Gravity score of such products. The higher the Gravity score, the more affiliates are promoting it. That more affiliates are promoting a product is an indication that the product is converting well. Meaning, many more affiliates are increasing their sales with the product.
 
Tip #2: Focus More on Driving Traffic

The backbone of affiliate marketing is traffic, traffic and more traffic. The reason is simple. Affiliate marketers don’t have to focus on developing products, creating sales pages or providing customer service. Their main business and direct focus is to generate traffic to the product offers. That means concentrating well over 80% of their time promoting products and generating traffic. The traffic-driving activities they easily take to include, optimizing their campaigns, testing ad copy for such campaigns and finding new traffic sources to test.
 
Tip #3: Depend Less on Review Sites

Many Internet marketing experts through eBooks and online courses do recommend review sites as credible avenues for promoting affiliate products. Well, they are right but review sites are not that effective for all products. But, for complicated and more costly products like software and services, review sites are great. Review sites are merely just another link that the visitor has to go through before reaching the affiliate link pitched by the affiliate sales page. A more direct and profitable approach is to send all your traffic direct to your affiliate sales page without having to pass through review sites. That is one way to depend less on review sites and still be able to pitch your affiliate links effectively to increase sales.

Tip #4: Diligently Build a Credible Email List

Email marketing may be “old school” but it is still a hugely effective marketing strategy. This is more so when you have taken some time to diligently build a credible and reliable email list which you can segment for marketing efficiency. A credible email list allows you to show your affiliate offer to your email recipients as many times as you wish. You can do this multiple times in the form of email follow-ups and even broadcasts. The more exposures your email recipients have of your offer, the more likely they are to click on your affiliate links and deal. More deals mean more conversions and more sales.

Tip #5: Routinely Test Offers against One Another

If you want to increase sales, it is a good marketing tactic to test offers against one another. This testing is quite easy to do if you are using advertising systems like PPC, pay-per-click ads. However, for some other marketing tactics like article marketing for instance, testing offers against one another is not that easy. Doing so means you’ll practically have to change the affiliate link in your Resource Box for each article. Not an easy task at all. But, the most practical way to easily test offers against one another is to register your own domain which you can control as you wish and you can redirect it to your affiliate link. Anytime and as you wish, you can simply change the redirect through your Domain Registrar’s Control Panel.

How to Monetize Your Business Website

If you are in digital marketing, it is not enough to own a website. You can make money from your website if you take deliberate steps to monetize it in numerous ways. Through monetization, you can turn your website into a money-spinning business by ensuring its sustainability and longevity. Long term, you can gradually turn your website into a highly profitable business. This you can do by using multiple monetization options to create recurring revenue. Making money using your website is not really complicated since there are many convenient and effective ways of doing so. All you need is to pick a monetization model that matches that of your niche and overall business plan then put your monetization options to work. The following monetization options can be very helpful in that quest.

Engage in Affiliate Marketing

If your website is designed for eCommerce and has product reviews on it, you can effectively use it for affiliate marketing. On such websites, you can promote products for product merchants and earn commissions for your efforts. Through it, you can recommend products and provide an affiliate link to where people can access and purchase the products. If anyone gets to buy the products through the affiliate link you provided and within a specified period, you get paid a commission from the sale. If your website is already getting good traffic, it can become a great place to earn passive income by way of affiliate marketing.

Flip the Website

Flipping your website can earn you good money if the ranking is high. It simply involves selling the website outright instead of monetizing it. If you own and operate out of it, you can make money from it and also make money on it when you sell it. What you do depends on the plans you had for creating the website right from the outset of your online business. If you plan to flip your website make sure to monetize it beforehand. If you do and the site ranks high enough in SERPs, it becomes highly valuable. Most people who buy websites are typical investors. They always prefer websites that will start making them money as soon as they acquire the sites.

Publish Sponsored Content

If you have a good website and people sponsor content through it, as a publisher, you earn money from publishing the content. Even though sponsored content may be similar to affiliate marketing, they differ in what they sponsor. The former sponsors content only while the other sponsors products all with a view to earning commissions from the sponsorship. The focus of sponsored content is to get paid commissions for publishing content that focuses on one business, brand, or product. The brand/business/product owner pays for the sponsorship and publisher earns the payment. Even guest posting can be a form of sponsored content where a third party writes content and pays a publisher to publish it in his website. If you are the website owner/publisher, you make money and even get more visitors to your website due to the great content. The third party sponsoring the guest posting, benefits by receiving good traffic from the publisher’s website.

Pay-Per-Click, PPC Advertising

Among digital marketers, PPC advertising appears to be one of the most popular ways to monetize a website. Through PPC model, website owners earn some money with each click on an ad placed on their website. With marketers, Google AdSense remains the most popular and reliable PPC tool at the moment even though there are numerous other online tools available to website owners. Through Google AdSense, website owners can create a passive income stream for as long as their websites continue to get good traffic. The amount of money your website makes this way significantly adds to its value on the web.

Sell Ads Spaces

Selling ads spaces on your website is one great way to make money if your website is already well-established with high authority. It involves selling ads spaces directly to select partners while not going through Google and other ads partners. Aside from the fact that your website must be well-established, it must be designed in such a way as to be able run videos and banner ads for third parties. The reason this monetization option requires a bit of more time and money to set up is because of its great potential to make money. It takes quite a while to source credible advertisers as partners by convincing them to buy ads space on your website. Even at that, it remains a very lucrative option to make money on your website. This is mostly because you control both the space you sell and the amount you want to sell it for even if you entered into a pay-per-visitor or pay-per-click arrangement with your advertising partners. For best results, it is imperative that you know how to match the partners and ads to your content to entice people to click on the ads. When you keep working on getting enough people to visit your website and hopefully convert, you make more money as your traffic grows.

Top Digital Marketing Strategies for a Restrained Market

 

Year in year out, digital marketing strategies tend to change because of new trends and innovations that emerge, as customer needs, behaviors and demands change. That is further complicated when the market is restrained by both predictable and unpredictable factors such like the covid-19 restrictions the world is now experiencing. In such a complex situation, better planning and more effective marketing strategies tend to be the right recourse for smart marketers. Find below some of the strategies expert marketers like to employ to help their businesses survive in a severely restrained market.

Content Marketing

In digital marketing, content remains king. When your content is good, your business tends to receive good organic traffic as a result. Good content is vital for promoting your brand/product and for creating awareness and brand authority. In today’s digital marketing world it is not only written content that is important and can serve as good content. That is the category good blogs belong. Video content and infographics are also very effective content now most commonly used formats in content marketing. However, what matters most is the quality of the content. Once the quality is good, it helps to attract more traffic, improve customer engagement and user experience. With increased traffic to your business website, your business benefits directly from more leads and increased sales.

Search Engine Optimization, SEO

SEO remains indispensable to digital marketing and it is still as important as ever. In a severely restrained environment, what makes the real difference in how your business is found among millions of others online, is how good your SEO is. With the correct use of keywords in written content, photos, graphics and videos, you get your business optimized for better search results. That can make the real difference between success and failure in digital marketing. Even if the market is restrained, when more users discover they are able to easily make searches with images and videos, optimizing these items for that purpose is good for business.

Social Media Marketing

When people encounter any form of restrictions, they tend to spend more time at home and online. That automatically means spending more time on social media and engagement with businesses online. Smart digital marketers always cash in on that. Such scenario gives marketers very good opportunities to market to, engage with new audiences and re-engage with existing customers particularly on social media. That ultimately results in good customer retention and better sales.

Pay-Per-Click, PPC Advertising

PPC advertising in digital marketing involves a better and more effective use of ads budgets. Of course, when the business environment is restrained, demand goes down and many businesses struggle. It becomes imperative therefore to use and manage ads budgets better for business survival. With PPC ads, you do not necessarily have to scale down your ads efforts. Such ads help you to manage resources better since you only pay for clicks your business receives thereby helping to prevent wasteful dissipation of scarce resources chasing elusive traffic. That helps the bottom line of your business.
 
Email Marketing

If you consider costs and effectiveness side by side, email is very useful in digital marketing even in restrained circumstances. That is why email is hugely popular with digital marketers. It gets good results even with very limited resources outlay. Email remains one of the mainstays of effective digital marketing strategies and it promises to remain so into the foreseeable future. Among the many strategies expert marketers prefer, email tends to deliver about the highest return on investment. That is aside its immense popularity among digital marketers. In the customer-centrist market marketers now find themselves operating in, the best areas of investment tend to be on personalization strategies. These strategies are most effective to engage and nurture both new customers and existing customers even in restrained circumstances. Email marketing automation helps to make personalized campaigns easier to implement and manage at considerably reduced costs. That is good for business.

Effective Internet Marketing Strategies for Quick Results

If you run an online business, you can hardly make much marketing impact in a hugely competitive digital space without an effective internet marketing strategy. That is what very successful digital marketers never fail to recommend. If you want your marketing messages to have a wider reach at comparatively low costs, it is best to channel most of your marketing efforts through the internet. That is exactly where the right internet marketing strategies come in very handy. For quick results, you can try the following as integral parts of your internet marketing strategy. 

 

Email Marketing

Email remains one of the commonest forms of communication on the internet. The reason it is hugely popular with internet marketers. Despite huge advances in communications technology at this time, email remains a very relevant and dependable communication channel for marketers. You can therefore make email marketing an effective internet marketing strategy, since most internet users, consumers inclusive, habitually open their emails daily. With email, your marketing messages can reach a very wide range of your audience just at the touch of a computer button. Email messages can also be specially designed for a targeted audience, to yield very good results for your marketing efforts. To stay connected with your customers/clientele and keeping them well-informed, email marketing strategy is very handy. Effective emails help to boost customer engagement and incentivized for better leads and sales. For businesses on very tight marketing budgets, email marketing is hugely cost-effective when compared to other traditional marketing methods. With emails, you can easily reach a very large number of customers for free or at minimal rates per message. They are very effective as well to help boost brand awareness even when compared to social media campaigns. The reason emails can quickly help boost your business when used strategically.

Content Marketing

In internet marketing, content is king. The better the content, the more beneficial it is to your business. A good content must be informative, educational and at times entertaining to help it attract attention. Content is best packaged in form of blog posts, audio/videos, infographics, authoritative articles, etc. to make it qualify for content marketing. Your business needs content marketing because you can build a strong brand through audio, video, text, and images packaged as content. By exposing consumers to these various online content types, the content thus serves as very useful tool to market your business. Good content helps your business website to rank higher in Google SERPs. Google recognizes that content marketing involves creating and sharing online material that does not explicitly promote a brand but stimulates interests in its products and service. The reason Google search engine likes to rank good content primarily for organic search/traffic purposes. You can therefore market with good content to establish brand authority and awareness in cyber space. That is good for internet marketing business.

Pay-Per-Click, PPC Ads

Marketing with PPC can give your marketing ads a very huge advantage. With PPC, your ads receive advantageous placement in the sponsored links of search engines’ search results for vital keywords and phrases relevant to your business. That is good for organic traffic because the overall goal is for your business to appear above organic search results when internet searchers type those keywords into search bars. The search results throw up your business among others, meaning more people will reach out and contact your business as a solution to their searched needs. What really makes PPC worth the effort is that your ads can begin to direct relevant traffic to your website immediately after launching them. In addition, PPC is relatively cost-effective as a marketing strategy because you are only required to pay if people click on your ads. What that amounts to is that you do not have to waste money to reach uninterested parties.  PPC is hugely effective because it allows you to redirect ads to potential customers who have displayed an interest in your business as they browse through some other sites besides your own. Results do come in quickly when using PPC ads. That is good for business.

Digital Marketers' Most Popular Digital Marketing Formats

Marketers who have unfettered access to the internet from a computer, smartphone, or any other connected device can easily get involved with digital marketing. They need digital marketing for their advertising and other business promotional activities on the internet. The concept of digital marketing has grown over time to include a wide variety of activities, platforms, and methods that can help marketers succeed in their online businesses in our increasingly connected world of the internet. Digital marketers depend on various content formats to get out their promotional messages on the internet. Before deciding on which of the popular formats to adopt for your own marketing efforts, there is a need to research your audience and determine what they are most likely to favorably respond to.



The most popular of these formats are:

Graphic/Display Ads

Graphic ads are carefully designed and attention-grabbing visual ads popular among digital marketers because of their effectiveness in advertising. The graphics in them are purposefully designed to effectively capture viewers’ attention even when they convey only some small amount of information. They are effective at arousing curiosity and encouraging viewers to click on the ads to get more information. That way, they greatly help to boost brand recognition and reputation online. They can be interspersed with video clips and other online content for better effects. Even if used directly on a website or used on social media platforms, the effects of the graphics help capture readers’ attention for the benefit of the promotional efforts.

Video Content

Now that major search engines have found a way to index videos online, they have become very effective promotional materials for online marketers.  When used on extreme popular online video platforms like YouTube, video content has become increasing popular with digital marketers. With the increasing popularity and prevalence of sharing videos on social media platforms and other places online, video content is now a significant and dependable marketing ally for major players in the Internet marketing world. Irrespective of the type of internet business you are involved with, you can deliberately shoot short marketing videos, teaching videos, fun videos and introductory how-to videos about any particular task or product of your choice. Such videos help to promote in no small measure, such businesses effectively.

Textual Content

This is about the most popular promotional format popular with digital marketers. Anyone who knows how to write a message or a description can promote with textual content. That is the real reason textual content now accounts for a majority of the digital marketing efforts used around the world today. When crafted professionally, textual content can be very effective as website page content, blog posts, social media posts, PPC ads, email marketing and much more. The effect of textual content is more and better if it is optimized for search engines. What that means is that, for every piece of text you use in your overall promotion strategy, it should include proper SEO and valuable information or solutions your reading audience really needs. These actions somehow have the effect of acting as some sort of cold actions which help to draw the attention of your reading audience closer to the end goal which in this case is a click, a lead and or purchase.