Digital Marketers' Most Popular Digital Marketing Formats

Marketers who have unfettered access to the internet from a computer, smartphone, or any other connected device can easily get involved with digital marketing. They need digital marketing for their advertising and other business promotional activities on the internet. The concept of digital marketing has grown over time to include a wide variety of activities, platforms, and methods that can help marketers succeed in their online businesses in our increasingly connected world of the internet. Digital marketers depend on various content formats to get out their promotional messages on the internet. Before deciding on which of the popular formats to adopt for your own marketing efforts, there is a need to research your audience and determine what they are most likely to favorably respond to.



The most popular of these formats are:

Graphic/Display Ads

Graphic ads are carefully designed and attention-grabbing visual ads popular among digital marketers because of their effectiveness in advertising. The graphics in them are purposefully designed to effectively capture viewers’ attention even when they convey only some small amount of information. They are effective at arousing curiosity and encouraging viewers to click on the ads to get more information. That way, they greatly help to boost brand recognition and reputation online. They can be interspersed with video clips and other online content for better effects. Even if used directly on a website or used on social media platforms, the effects of the graphics help capture readers’ attention for the benefit of the promotional efforts.

Video Content

Now that major search engines have found a way to index videos online, they have become very effective promotional materials for online marketers.  When used on extreme popular online video platforms like YouTube, video content has become increasing popular with digital marketers. With the increasing popularity and prevalence of sharing videos on social media platforms and other places online, video content is now a significant and dependable marketing ally for major players in the Internet marketing world. Irrespective of the type of internet business you are involved with, you can deliberately shoot short marketing videos, teaching videos, fun videos and introductory how-to videos about any particular task or product of your choice. Such videos help to promote in no small measure, such businesses effectively.

Textual Content

This is about the most popular promotional format popular with digital marketers. Anyone who knows how to write a message or a description can promote with textual content. That is the real reason textual content now accounts for a majority of the digital marketing efforts used around the world today. When crafted professionally, textual content can be very effective as website page content, blog posts, social media posts, PPC ads, email marketing and much more. The effect of textual content is more and better if it is optimized for search engines. What that means is that, for every piece of text you use in your overall promotion strategy, it should include proper SEO and valuable information or solutions your reading audience really needs. These actions somehow have the effect of acting as some sort of cold actions which help to draw the attention of your reading audience closer to the end goal which in this case is a click, a lead and or purchase.