How Best to Use PPC in your Online Business

 

It is difficult to make any headway in online business without advertising. Through effective advertising, online business owners can reach many more new customers and grow their business. In this quest, one proven method of effective advertising is pay-per-click (PPC) advertising. PPC advertising is a common form of online advertising that requires businesses to pay for ad placements when users click on their ads. Through PPC, business owners can directly target specific audiences and only pay for the traffic they receive through this effort. To get the best results from PPC ads, you need to follow a few key strategies as follows.

Select the Right Platform

Selecting the right platform is a technical first step in effectively using PPC advertising. Business owners usually have several options available to them to select from. The most common of these platforms are Google Ads, Bing Ads, and Facebook Ads. These platforms have a wide range of advantages including popularity, wider reach, specific targeting, demographics and or special interests. If for instance you want to reach a very wide audience, Google Ads is readily your best option for PPC ads. With Bing ads, you can directly target users by age, gender, location, and much more. If however your wish is to target specific demographics and or special interests, Facebook Ads is a great platform you can rely on to do so with good results. With Facebook Ads, you can target users based on their interests, behaviors, and even connections.
 
Use Laser Targeted Keywords

Keywords on your website content help to connect users with the products/services they are looking for. They are very crucial for online searches. To effectively use PPC ads, you must choose specific keywords to target. These keywords must be related to and relevant to your niche. You need quality time to diligently research keywords before you can select relevant ones. Popular online keywords search tools like Google’s Keyword Planner, Ahrefs and SEMRush tools are very handy in this quest. Carefully using your selected keywords in your ad copy and website content helps to ensure that your ads are shown to the right audience and that you’re paying for relevant traffic in your PPC arrangement.
 
Set Clear and Specific Goals

Goal setting is hugely important in PPC advertising. So, whenever you want to embark on your PPC campaign, it is important to set specific and clear goals. It is best to set measurable goals like increase in website traffic, more leads, and increase in sales and so on. These goals help determine the keywords and ad copy that you use. If for instance your goal is to drive traffic to your website, you must use keywords related to the products/services you are marketing. To generate more leads as a goal, keywords related to your industry or target audience are effective.

Review and Update your Ad Copy Regularly

Reviewing and updating your ad copy regularly is the best way to ensure that it is relevant and engaging. That is the kind of ad that gets the best results. In addition to updating your ad copy you can also consider testing different variations of the ad to see which performs best. You must also make sure that your ad copy is consistent with the landing page of your website. Doing so greatly helps your potential customers to have a clear and seamless experience on your website.

Always Optimize Your Campaigns

It is very important to monitor and optimize your PPC campaign. What this means is that you must always diligently track your results, identify areas for improvement, and make adjustments as needed. One great way to do this is by using conversion tracking technique. Conversion tracking allows you to see which keywords and ads are driving the most conversions particularly in terms of leads and sales. Info from your conversion tracking helps to adjust your campaign to focus more on the most effective keywords and ads.

Carefully Consider Ad Placement Location

The effectiveness of your ads is dependent on where the ads are displayed. You must therefore carefully consider the locations where your ads will be displayed. If you expect your ads to appear on search results pages or on a specific website, factor this in when placing the ads. So, if you want your ads to have a big impact on the success of your campaign, it is important to carefully consider where to place them. If you use Google AdWords which targets keywords or social media platforms like Facebook, Twitter, LinkedIn and Instagram that target demographics, interests, behaviors and other metrics, it will impact on your PPC ads.

Generously Use Ad Extensions

Ad extensions are usually additional pieces of information that you can add to your ads. You can thus include vital personal details like phone numbers, addresses, reviews, and more. Using ad extensions can significantly help to improve the performance of your ads. This is because good information is really key to the success of your marketing. That’s exactly why ads extensions are quite useful. Ad extensions allow you to provide more vital information to potential customers. Such extensions no doubt help to increase the chances of users clicking on your ads.

Use Negative Keywords

It is great for the performance of your PPC ads if you can tactically use words/phrases that you don’t want your ads to show up for. These are called negative keywords. If you use negative keywords well enough, it ensures that your ads are shown to relevant audiences only. That significantly helps to improve the performance of the ads and your entire campaign.

Wrapping Up

No doubt PPC advertising if you can bear the cost is a very effective advertising strategy. They are effective in any online business no matter the size of the business. For them to work well however, you must make sure to choose the right platforms to display the ads, target the right keywords, carefully utilize ad extensions and negative keywords. Be sure to constantly test and analyze your marketing results for effectiveness. If you are able to deploy the foregoing strategies well enough, you’ll find PPC extremely useful to drive traffic and generate vibrant leads for your business. That directly impacts your sales and revenues as well.