01. Develop incredible content
This is your very first step where your expertise comes to
the fore. You must always remember that the reason you decided to blog is
because you want to provide something of value to your target audience. Decide
what you want your blog to achieve and design your content solely for that
purpose. Do you want to drive site traffic, email sign ups, or prove that you
are an expert in your industry? Whatever your goals are, make sure your content
aligns with them. “When you ask someone to read your blog, subscribe to your
newsletter or follow you on Social Media, you’re asking for their time so make
it worth their investment.” Real fresh and informative content provides that
needed value.
02. Determine your blog’s name, domain, and hosting
platform
All these must be unique to you and what you are offering
your audience. Before you fill in your blog with informative content, you need
to create it in the digital world because that is exactly where your readers will
the accessing it. Choose your blog’s name with care and be sure that no other
existing site has that title. Once you have a unique blog name, register the
domain and select a hosting platform. That done, you are ready to go!
03. Actively share
your blog on Social Media
This is what helps to drive a very active traffic to the
site. The rule of thumb is, once you have at least ten blogs loaded onto your
site, you can commence sharing it with your social or even email networks.
To drive traffic back to the site, you must provide direct links to each
individual blog across all of your Social Media accounts and within your email
messages. If you provide sharing tools within the blog, that makes it easy for
your subscribers and followers to circulate your content. That enhances good
traffic back to the blog site.
04. Schedule
your blog posts.
Modern blog scheduling software can assist you to map out
your posts for the next week, month, quarter, or year, and have a holistic view
of what your audience is learning from the blog. An editorial calendar
comes in very handy here. With it, your devoted blog readers will come to
expect new content on your designated days. Regularly posting and engaging your
blog readers with new scheduled blogs is one credible way to drive traffic and
keep your business on top of their minds. If you leave them without a new blog
within an expected time frame, you run the risk of losing their attention.
05. Craft a blog that
looks and feels like your business
Making your blog unique and special particularly as it
relates to your type of business somehow helps to market the business real
time. Much like your website, your blog can be your first impression with
potential customers. That first impression must without fail give them a sense
of who you are and what you represent through the layout as well as the types
of content you provide on the blog. If you adopt ways to write factual, highly
informative and educative stories, your blog will quickly gain popularity and
followership. That is what helps to drive traffic no end to the blog.
